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Zarrella’s Hierarchy of Contagiousness

By |November 7th, 2011|

Book Review: Zarrella’s Hiearchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas by Dan Zarrella

I like Dan Zarrella’s approach to social media. Amidst a horde of social media gurus, experts, mavens, and missionaries, Zarrella relies on crunching numbers to create his insights. Instead of thinking up “10 Ways to Get Retweets,” he analyzes millions of actual retweets to find out what works. (Oddly, putting “please RT” in your tweet actually does work.) Hierarchy is a bite-size book from Domino. With the same small form factor as Seth Godin’s Poke the Box, this book can be read in an hour. The length may be an advantage. Zarrella could no doubt have filled hundreds of pages with data and insights from his social media research. Instead, he presents a modest number of concepts that are readily digested and implemented. […]

Brain Bugs by Dean Buonomano

By |September 7th, 2011|

Book Review: Brain Bugs: How the Brain's Flaws Shape Our Lives by Dean Buonomano

What’s Better Than an Excited Customer?

By |August 8th, 2011|

Think the way to sell more is to have a frenetic pitchman whip customers into a buying frenzy? Actually, relaxed customers are bigger spenders. A new study that will appear in the Journal of Marketing Research found […]

What’s A Return Policy Worth?

By |April 14th, 2011|

Ask catalog or Internet retailers what a return cost them, and they will likely be able to cite some very specific numbers reflecting shipping costs, processing labor, damaged packaging, and so on. But it turns out there’s a specific value that customers apply to returns, or, more accurately, the OPTION of returning a product. That value varies by the type of product, the product price, and other factors. […]

Secrets of the Moneylab

By |January 25th, 2011|

Book Review: Secrets of the Moneylab: How Behavioral Economics Can Impact Your Business by Kay Yut Chen with Marina Krakovsky

Economics can be dry stuff – remember “macro,” “micro,” and supply/demand curves? Fortunately, Secrets of the Moneylab is a […]

The Price of Everything by Eduardo Porter

By |January 14th, 2011|

Book Review – The Price of Everything: Solving the Mystery of Why We Pay What We Do by Eduardo Porter

Looking for more novel pricing strategies for business, I picked up a copy of The Price of Everything by Eduardo […]

Top Neuromarketing Posts of 2010

By |December 28th, 2010|

This is the time of year for “top” lists, and I thought I’d list the most popular Neuromarketing posts for 2010. This list isn’t my opinion of which are best, but rather is based purely on popularity. […]

About Face by Dan Hill

By |October 20th, 2010|

Book Review: About Face – The Secrets of Emotionally Effective Advertising by Dan Hill

At a time when neuromarketing discussions are dominated by brain scans – EEG on the commercial side, and fMRI for academic research – Dan Hill and […]

Virtual Coolness

By |July 20th, 2010|

Evolutionary psychology suggests that we humans are all about conspicuous consumption. Displaying expensive or hard to find items raises our status and may suggest a higher degree of “fitness” as a mate (i.e., health and resources). This drive extends even to the virtual world, according to a study conducted by Spent author Geoffrey Miller. […]

The Luxury Strategy

By |April 8th, 2010|

What makes a luxury brand? In The Luxury Strategy, Jean-Noel Kapferer and Vincent Bastien tell us in great detail what distinguishes "luxury" from "premium" and the merely expensive. And, as one might expect, our emotions play a huge role in the way we perceive luxury.