Here’s a longer than usual batch of diverse (but great) content we discovered in the last seven days… add your own great find in a comment! […]
Here’s a piece of potentially bad news. Your name, which you are likely stuck with for the rest of your life, can have a significant effect on whether other people believe you. […]
Here we go again – great reads from around the web, and a batch of new interviews with brilliant persuasion experts! […]
How would you like to do a mind-meld with some of the world’s top experts in psychology, persuasion, marketing, neuroscience and more? For free? I’ve got exciting news for my Neuromarketing readers!
We’re still working on the mind-meld technology, but […]
Book Review: Webs of Influence: The Psychology of Online Persuasion by Nathalie Nahai
I read a lot of marketing books, but it’s rare to find one that so closely matches my own interests. Nathalie Nahai’s Webs of Influence focuses on the intersection of web design and persuasion psychology. It’s safe to say that if you like Neuromarketing and/or Brainfluence, you’ll find lots to like in Nathalie’s book too. […]
It’s that time again, and we’ve got a diverse set of reading from around the web. Please share your own great find in a comment!
Need more exposure? Austen Allred (@AustenAllred) tells you how in The Hacker’s Guide to Getting Press . This is a long, detailed post that could easily be turned into an ebook – definitely one to save/bookmark. […]
The other day, I read a story at Fast Company titled Why You Should Google Yourself And Not Feel Guilty About It. I agreed with the reasoning of the author, Lindsay Lavine (@lindsaylavine), but was slightly puzzled by the “guilty” part. The headline was underscored by the opening sentence, “Admit it. You’ve Googled yourself, and probably felt guilty about it afterwards.”
Do people really feel guilt from self-Googling? Perhaps they do, as these kinds of searches have been called “vanity” searches, implying they are equivalent to stopping to admire yourself whenever you pass a mirror. […]
Book Review: Repped: 30 Days to a Better Online Reputation by Andy Beal
In these days of heavy business books laden with theory, we still encounter a few that are short, action-oriented, and eminently practical. Andy Beal’s Repped is one such book. […]
Here’s the best content we found this week! Want to help thousands of fellow readers? Share your own great find in a comment!
3 Ways To Create Killer Headlines
Email is still the most reliable and effective way to reach your customers or prospects, but most emails don’t get opened. Even when they do get opened, few links actually get clicked. In 12 Tips to Boost Email Click Through Rates plus 23 Strategic Subject Lines, Jesse Aaron (@JesseAarone) gives you a range of solutions to get opens and clicks. Handy for content marketers, whose brilliant prose won’t matter if the promotion phase doesn’t work. […]
Guest post by John Carvalho
Neuromarketing readers are likely to be familiar with the idea of fluency, and its importance in how we target, craft, and deliver marketing messages that resonate with our audiences. […]