Neuromarketing | Where Brain Science and Marketing Meet

NeuromarketingWhere Brain Science and Marketing Meet

6. December 2012

Brands Count – Seen or Unseen

We’re in the midst of the busiest shopping season of the year, and lots of us will be shopping for stylish gifts. One of the choices we’ll be confronted with is whether to buy an item from a well-known brand or opt for a less expensive item from a store or cheaper brand. If we [...]

27. November 2012

6 comments

How To Use Product Order To Increase Sales

Whether we are showing products on a web page or offering them in person, if you have more than one product you have a decision to make – the order of presentation. Should you lead with your best product? Close with it for a strong finish? Research shows us several approaches can be successful.

15. November 2012

16 comments

What Pricing Strategy Beats Discounts?

If you want to sell more product by running a sale, which would make more sense: advertising “price cut 33%” or “50% more” product? Functionally, the two are the same level of discounting. Researchers at the University of Minnesota found, though, that a “50% bonus pack” sold 71% more than a “35% discount,” even though [...]

9. November 2012

3 comments

Save on Neuromarketing World Forum 2013

There’s currently just one regular global event that brings neuromarketers from around the world together: the Neuromarketing World Forum. The next edition will be in Sao Paulo, Brazil, March 6-8, 2013. We’re partnering with the Forum to offer Neuromarketing readers a registration discount, but first check out the amazing list of speakers:

7. November 2012

9 comments

Brazilian Brainfluence, Portuguese Persuasion

The long-awaited Portuguese version of Brainfluence has been published in Brazil by Campus/Elsevier. Apparently my invented word Brainfluence™ didn’t translate well, so the book was published under the title, Como Influenciar a Mente do Consumidor (How to Influence the Consumer Mind).

6. November 2012

10 comments

Adjectives Drive Book Sales

Can sensory-based description make books more accessible, memorable, and, ultimately, more successful?

1. November 2012

23 comments

Persuade with Pictures

A picture may be worth MORE than a thousand words in some cases. A new study shows that text is more credible when accompanied by photos, even when the photos don’t support the point of the text!

26. October 2012

3 comments

Latest Brainy Marketing at Forbes

It’s been a while since I recapped my Forbes Brainy Marketing activity here, so here’s what you may have missed. And, be sure to add a comment if you visit. I can “call out” quality comments, and site admins sometimes expose these in different parts of the site.

25. October 2012

3 comments

Fundraising in the Real World

Book Review: The Fundraiser’s Guide to Irresistible Communications by Jeff Brooks The subtitle for this book is “Real World Field-Tested Strategies for Raising More Money,” and it delivers on that promise. Brooks has penned an eminently practical guide for fundraising. In particular, he spends plenty of time explaining how to avoid mistakes that will kill [...]

15. October 2012

38 comments

Speakers: What’s Your Q-Ratio?

Today marks the start of Pubcon 2012, and I’ll be functioning in the roles of speaker, panelist, panel moderator, and audience member. Thanks to Eric Bergman’s 5 Steps to Conquer “Death by PowerPoint,” I’ll be observing a metric I’ve never paid attention to before: each speaker’s Q-ratio.

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