As usual, we’ve been scouring the web to bring you a few can’t miss content items. Here’s this week’s selection, and feel free to add your own in a comment! […]
Book Review:Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech) by Gini Dietrich
In a world where public relations firms have been revered for their ability to “spin” stories for their clients, calling a book (and a related website) “Spin Sucks” seems counterintuitive. But, to author Gini Dietrich, it makes perfect sense. […]
We talk a lot about stories here at Neuromarketing, for one reason: our brains love stories, which makes them a powerful tool for marketers. Influence expert Danny Brown (@DannyBrown) hits on a key aspect of successful stories in Why the Human Story Will Always Beat Brand Storytelling. (For more story stories, see Your Brain on Stories, and other story posts.) […]
Here’s a new video (trailer-length) filmed at a recent AUSOME online marketing event in Austin. The event had a record number of registrations and attendees. I’ve spoken to larger audiences in bigger venues, but nobody is more engaged than the Austin digital marketing community!
Years ago, I stopped using my middle initial on business cards, bylines, and other places. I’m not quite sure why I changed… simplicity? Google? New research shows that making that switch might have been a dumb move. […]
This week’s roundup has a distinctly Austin flavor – we didn’t plan it that way, but brainy marketers are as much a part of the Austin scene as brisket and live music! […]
The cube farm seems to be a vanishing breed, and few, if any, workers merit a private office. Open offices, with no divisions between adjacent workers, are today’s preferred style. This layout can clearly affect individual and group productivity, and the debate rages on as to whether the inevitable distractions and interruptions do enough damage to offset gains in collaboration and communication. […]