Neuromarketing | Where Brain Science and Marketing Meet

NeuromarketingWhere Brain Science and Marketing Meet

20. September 2012

MiniTrends for Maxi-Profits

Next month in my home base of Austin, there’s going to be a fascinating conference organized by my friends at Technology Futures: “MiniTrends 2012: A Conference on Translating Emerging Trends into Business Opportunities,” Oct 17-18, at the downtown Omni Hotel. Here’s the concept: while megatrends like social media or the emergence of mobile as the [...]

17. September 2012

26 comments

Blog Headline Writing Lessons from Mega-traffic Sites

What’s one of the most simple traffic building tools that even most top bloggers don’t use? Surprisingly, few bloggers take advantage of the ability to target a separate headline for people browsing the site and people searching via Google, Bing, etc..

6. September 2012

21 comments

The Psychology of Beer

The US football season began this weekend, replete with tailgates, watch parties, and plenty of beer consumption. It’s timely that new research has been released showing that the shape of the glass has a huge effect on how quickly we consume beer.

30. August 2012

25 comments

The Neuromarketing Challenge: First Response

It’s been more than a year since I posted the first Neuromarketing Challenge, and we’ve just now received our first response. The challenge, in case you missed that post, was for neuromarketing firms to submit a detailed case study or white paper that demonstrated a successful application of neuromarketing techniques. There’s very little published academic [...]

23. August 2012

1 comment

Brainy Marketing Update – Forbes

It’s been a few weeks, so here are the latest articles from my Brainy Marketing blog at Forbes.com. Please drop by there and make a comment – Forbes has a cool comment exposure system that lets authors of posts (e.g., me) “call out” quality comments, and the site admins often expose these comments on other [...]

17. August 2012

16 comments

The End of Brainwashing

Here’s a story within a story, and it begins and ends with my (mostly virtual) friend Brian Solis, author of The End of Business as Usual. Solis began things by posting a photo of my book on Posterous, tagging it as an item on his summer reading list. Solis then linked to that post on [...]

14. August 2012

11 comments

Bigger Brain = Social Media Success

Hiring a social media manager or a salesperson? Maybe you should have the finalists’ brains scanned in an fMRI. A larger orbital prefrontal cortex, an area of the brain associated with decision-making and cognitive processing, has been shown to correlate with greater social skills, according to a study by a team of UK researchers. Among [...]

13. August 2012

11 comments

Listen Up! Get a FREE Brainfluence Audio Book

I love audio books. They make being stuck in traffic bearable. Lengthy road trips pass more quickly, not to mention workouts at the gym. So, I was delighted last week when Wiley let me know that the audio rights for Brainfluence had been sold. I was careful not to get TOO excited, as Portuguese and [...]

10. August 2012

7 comments

Consumer Neuroscience: Neuromarketing Rebranded?

No, I’m not rebranding my blog Neuromarketing. But, with my broad focus on an all-encompassing definition of neuromarketing, I may be part of what some perceive as a problem – a too-inclusive use of the term. The biggest firm in the neuromarketing space, Nielsen’s NeuroFocus unit, is trying to sharpen the distinction between research approaches [...]

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MiniTrends for Maxi-Profits

Blog Headline Writing Lessons from Mega-traffic Sites

The Psychology of Beer

The Neuromarketing Challenge: First Response

Brainy Marketing Update – Forbes

Listen Up! Get a FREE Brainfluence Audio Book

Consumer Neuroscience: Neuromarketing Rebranded?

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Neuromarketing Books

Roger’s “Brainy Marketing” at Forbes

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