A new study shows that the content of a headline changes what readers remember and even how they think. The challenge is to write headlines that serve multiple important purposes.
Do you need a blueprint for driving mega-traffic to your niche site? Real-world examples of effective use of social proof? How about a product/pricing strategy that seems illogical but drives sales? That, and lots more, is in this week's picks post.
How do you write more targeted messages that will persuade your prospects to buy into what you’re selling? An important part of making more sales or getting more leads has everything to do with copy that not only connects with visitors, but connects immediately.
Here’s your reading list, not to mention a few options for listening and viewing! […]
We’ve got a double dose of great content for you this week. We didn’t publish a roundup “picks” post last week due to the U.S. Thanksgiving holiday. Here’s what you don’t want to miss: […]
Earlier this week, CNBC’s Closing Bell invited me on for a quick segment about shopper fatigue. The hosts, Bill Griffeth and Sara Eisen, focused on consumers’ overloaded inboxes and the interplay between online commerce and brick and mortar stores. […]
Whether you are writing an article intended to persuade, designing a commercial website, or building your slide deck to pitch your big idea, you can give your credibility a boost with one small change.