The Persuasion Slide: An Introduction

The Persuasion Slide: An Introduction

The Persuasion Slide is a deceptively simple new model for the process of persuasion that accommodates both traditional conscious factors as well as the often more significant and powerful non-conscious factors.

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The Right Way to Reward Your Customers

The Right Way to Reward Your Customers

Guest post by John Carvalho In today’s fragmented marketplace, true brand loyalty seems like a hard thing for companies to acquire and harder still for companies to hang onto. Yet, it’s arguably ever more important. Loyalty programs are a key tool for doing so. From a psychological standpoint, allowing consumers to earn and use perks [...]

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Video Game Improves Multitasking Skills

Video Game Improves Multitasking Skills

Does multitasking seem to be getting tougher for you as the years pass? In fact, that’s quite normal. By the time you are 40, multitasking is nearly twice as challenging as when you were 20. The good news is that playing a video game has just been shown to improve cognitive function and, in particular, [...]

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Don’t Redesign Your Elevator!

Don’t Redesign Your Elevator!

Do you have a website redesign planned? If so, there might be a lesson in my first experience with a Schindler ID System elevator control installation. When passenger elevators first came into use, they were complicated and a bit dangerous. They were often operated by employees of the building owner lest passengers get caught in [...]

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German Brainfluence at ConversionSUMMIT

German Brainfluence at ConversionSUMMIT

Attendees at the 2013 Conversion Summit in Frankfurt next week may get a double dose of Brainfluence! In addition to my keynote speech, Brainfluence: Getting Inside Your Customer’s Head, it looks like copies of the German translation of Brainfluence will be rolling off the presses.

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Books That Boost Conversion

Books That Boost Conversion

Website conversion and conversion rate optimization are hot topics these days, and rightly so. It’s getting ever more difficult and expensive to drive traffic to your website, and anything you can do to turn those visitors into leads, customers, etc. will improve the return on investment of the whole effort. When I speak at events [...]

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Beer and Mind Control

Beer and Mind Control

We know that beer affects our brain, at least if we drink enough, but a novel promotion by a South African beer company turns the tables: it lets drinkers control beer with their brain. The thirsty consumer simply dons an EEG headset (no messy gel required for this one), thinks about cold beer, and the [...]

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Names Change Behavior

Names Change Behavior

A new study by David Just and Brian Wansink of the Cornell Food & Brand Lab found that calling the same portion of spaghetti “double-size” instead of regular caused diners to eat less. In fact, the double-size group left 10 times as much food on their plates!

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The Fatal Flaw in Loyalty Programs (And How to Minimize Damage)

The Fatal Flaw in Loyalty Programs (And How to Minimize Damage)

Loyalty and rewards programs can be great motivators. When a business rewards the behavior they want from their customers – say, giving them a free coffee after they consume nine – they encourage that behavior. The most potent loyalty programs go beyond mere periodic freebies and confer status.

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Neuromarketing for Dummies

Neuromarketing for Dummies

Book Review: Neuromarketing For Dummies by Stephen Genco, Andrew Pohlmann and Peter Steidl Here’s another sign that neuromarketing is becoming a mainstream topic: it now has its own “Dummies” book. But, don’t let the title fool you – Neuromarketing for Dummies is a serious effort and a comprehensive guide to this emerging technology. Genco and [...]

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