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Do Open Offices Destroy Productivity?

The cube farm seems to be a vanishing breed, and few, if any, workers merit a private office. Open offices, with no divisions between adjacent workers, are today’s preferred style. This layout can clearly affect individual and group productivity, and the debate rages on as to whether the inevitable distractions and interruptions do enough damage to offset gains in collaboration and communication. […]

By |May 6th, 2014|

20 Magic Words, How to be Interesting, & More – Roger’s Picks

Here’s a longer than usual batch of diverse (but great) content we discovered in the last seven days… add your own great find in a comment! […]

By |May 2nd, 2014|

Can Your Name Make You A Liar?

Here’s a piece of potentially bad news. Your name, which you are likely stuck with for the rest of your life, can have a significant effect on whether other people believe you. […]

By |May 2nd, 2014|

Web Psychology, Snackable Content, Flow, and… Boobs? Roger’s Picks

Here we go again – great reads from around the web, and a batch of new interviews with brilliant persuasion experts! […]

By |April 28th, 2014|

The World’s Top Persuaders, Inside Your Head

How would you like to do a mind-meld with some of the world’s top experts in psychology, persuasion, marketing, neuroscience and more? For free? I’ve got exciting news for my Neuromarketing readers!

We’re still working on the mind-meld technology, but […]

By |April 22nd, 2014|

Webs of Influence by Nathalie Nahai

Book Review: Webs of Influence: The Psychology of Online Persuasion by Nathalie Nahai

I read a lot of marketing books, but it’s rare to find one that so closely matches my own interests. Nathalie Nahai’s Webs of Influence focuses on the intersection of web design and persuasion psychology. It’s safe to say that if you like Neuromarketing and/or Brainfluence, you’ll find lots to like in Nathalie’s book too. […]

By |April 21st, 2014|

The Most Persuasive Website in the World and More – Roger’s Picks

It’s that time again, and we’ve got a diverse set of reading from around the web. Please share your own great find in a comment!

Need more exposure? Austen Allred (@AustenAllred) tells you how in The Hacker’s Guide to Getting Press . This is a long, detailed post that could easily be turned into an ebook – definitely one to save/bookmark. […]

By |April 18th, 2014|

Why You Are a Complete Idiot If You Don’t Google Yourself

The other day, I read a story at Fast Company titled Why You Should Google Yourself And Not Feel Guilty About It. I agreed with the reasoning of the author, Lindsay Lavine (@lindsaylavine), but was slightly puzzled by the “guilty” part. The headline was underscored by the opening sentence, “Admit it. You’ve Googled yourself, and probably felt guilty about it afterwards.”

Do people really feel guilt from self-Googling? Perhaps they do, as these kinds of searches have been called “vanity” searches, implying they are equivalent to stopping to admire yourself whenever you pass a mirror. […]

By |April 16th, 2014|

Repped: 30 Days to a Better Online Reputation by Andy Beal

Book Review: Repped: 30 Days to a Better Online Reputation by Andy Beal

In these days of heavy business books laden with theory, we still encounter a few that are short, action-oriented, and eminently practical. Andy Beal’s Repped is one such book. […]

By |April 15th, 2014|

Killer Headlines: 3 Must-Read Posts, and More – Roger’s Picks

Here’s the best content we found this week! Want to help thousands of fellow readers? Share your own great find in a comment!

3 Ways To Create Killer Headlines
Email is still the most reliable and effective way to reach your customers or prospects, but most emails don’t get opened. Even when they do get opened, few links actually get clicked. In 12 Tips to Boost Email Click Through Rates plus 23 Strategic Subject Lines, Jesse Aaron (@JesseAarone) gives you a range of solutions to get opens and clicks. Handy for content marketers, whose brilliant prose won’t matter if the promotion phase doesn’t work. […]

By |April 11th, 2014|