Friction: Change Behavior & Build Great Products – SXSW 2017


Friction: Change Behavior & Build Great Products is a panel proposal for SXSW 2017. Panelists are Zoe Chance, Nir Eyal, Kintan Brahmbhatt, and Roger Dooley. We need your support to make this happen – please vote for our panel today here!

Here’s the description, followed by more information about the panelists (including videos for each):

Friction is the surprising – and often unseen – force that shapes human behavior. Why do some products and companies turn into habits that stick? Why do people do things that go against their best interest? Why do some cities and nations outperform others? The answer to all these questions often lies in friction – too much (or sometimes too little) can be decisive.

Our panelists are experts in different aspects of behavior change, and you’ll learn science-based techniques to improve your products, your business, and your life.

This will be a session packed with actionable advice and takeaways that you can apply immediately.

We want to see you at SXSW – please vote for our panel here!

Meet our panelists:

Zöe Chance

Zoe ChanceBy night, Zoë Chance is a crime fighting superhero. During her waking hours, she’s a marketing professor teaching influence and persuasion at Yale School of Management. Her research has been published in Proceedings of the National Academy of Science, and covered Harvard Business Review, The Economist and The New York Times. And her framework for behavior change is the foundation for Google’s food program, helping 60,000 people make healthier choices every day—hopefully.

Zoë’s checkered past includes marketing a $200 million segment of the Barbie brand at Mattel after being forbidden to play with Barbies as a child, receiving a Harvard doctoral degree in the least intellectual discipline (marketing), and starring in one of the worst karate movies ever made. At SXSW, Zoë’s will be sharing a few tips on relying less on willpower to influence—better.

Zoë’s TedX talk has been viewed almost a half million times:

We want to see you at SXSW – please vote for our panel here!

Nir Eyal

Nir-Eyal-233x300Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: How to Build Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
Nir is also an advisor to several Bay Area start-ups , venture capitalists, and incubators. In addition to blogging at, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.

We want to see you at SXSW – please vote for our panel here!

Kintan Brahmbhatt

kintan brahmbhattKintan Brahmbhatt is the Director of Product and Engineering Program Management Office for Amazon Music. He leads product teams responsible for Prime Music and the Amazon Music experience on Echo and Alexa.

Prior to that, he was the Head of Products and Marketing for IMDb Everywhere at He drove product strategy IMDb’s mobile business (iOS, Android, Kindle Fire, Windows Phone,, connected devices and web services. He worked on defining the next generation entertainment experiences for Kindle Fire and Amazon Video and launched X-Ray for Vidoes. He started IMDb Games by launching IMDb Trivia game on iPhone. IMDb’s mobile apps have been inducted in Hall of Fame by Apple and have been selected as Editor’s Choice apps by Google.

Kintan is actively involved as an advisor and investor for high-tech startups in San Francisco Bay Area. His notable investments include Twilio, Shyp, Lovely, Blueshift, Bloomthat, SourceEasy, Chewse and others.

We want to see you at SXSW – please vote for our panel here!

Roger Dooley

roger-pd-trans-sm.pngRoger Dooley is an author, international keynote speaker, and consultant. He is a recognized thought leader in the use of brain and behavior research to improve marketing, sales, and customer experience.

Dooley is the author of the best-selling Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
(John Wiley & Sons), which has been translated into six languages. He writes the popular blog Neuromarketing as well as the Brainy Marketing column at Forbes. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. The latter business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as Vice President of Digital Marketing and continues in a consulting role.

Dooley spent years in direct marketing as the co-founder of a successful catalog firm and was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.

We want to see you at SXSW – please vote for our panel here!

SXSW 2016

Nir, Roger, Susan Weinschenk, and Nathalie Nahai presented the panel, “Hooked: The Psychology of Persuasive Products,” at SXSW 2016. Audience comments:

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SXSW 2015

Nir and Roger, along with Nathalie Nahai, presented a panel titled “Designing for the Mind” at SXSW 2015. Here are some audience comments:

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