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Get Schooled: Use Social Personalization Like Higher Ed

10. February 2012

Colleges and universities face some unique marketing challenges in the U.S. With more than 3,000 competitors, attracting the right students takes effort and creativity. Even schools that have no trouble “filling the seats” have important enrollment objectives for academic accomplishment, extracurricular skills, and, in many cases, ability to pay. I’ve written about the need for [...]

Super Bowl Ads: “Second Payoff” Pays Off

8. February 2012

9 comments

The Super Bowl is the biggest day of the year for football fans, and just about as important for neuromarketing companies. The first results of neuromarketing studies from the big game are trickling out, and Innerscope Research observed a strategy employed by multiple advertisers: a “second payoff” at the end of the ad, after the [...]

NeuroSpire

27. December 2011

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Name: NeuroSpire Inc. Website: neurospire.com Email: info@neurospire.com Address: NeuroSpire Inc. 205 Alexander Ave. Durham, NC 27705 Phone: 858-444-3597 About NeuroSpire: Based in the heart of the Research Triangle of North Carolina, NeuroSpire uses the same state-of-the-art technology used in studying the fundamental neural mechanisms of attention, memory, emotion, and decision making to bring neuroscience research [...]

Social Media Tops TV

14. December 2011

6 comments

Could social media ads, or at least ads on Facebook, outperform similar ads on television? It seems the answer is “yes.” That surprising outcome was reported in the same study that showed ads on the social media giant being more emotionally engaging than the same ads on NYTimes.com or Yahoo.com (see Facebook Ads Most Engaging [...]

ARF NeuroStandards Report

1. November 2011

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A draft version of the product of the NeuroStandards effort by the Advertising Research Foundation is now circulating, and, unsurprisingly, it contains no standards. It does, however, sound an optimistic note for the field of neuromarketing:

It’s the Product, Stupid

30. September 2011

4 comments

The poll I ran earlier this week in Is Your Brand Evil produced results that, in retrospect, were predictable. Fully half the respondents thought that branding could be used in either good or bad ways. Of the other half, my neuromarketing-oriented readers came down four-to-one on the “good” side of branding. I’m sure if I [...]

Is Your Brand Evil?

27. September 2011

10 comments

In Martin Lindstrom’s excellent Brandwashed, the underlying theme is that brands and other advertising imagery can exert an unhealthy influence on consumers, usually without conscious awareness. Brands infect us, he suggests, from shortly after conception until death. Though Lindstrom’s arguments are persuasive, I think there’s a counterbalancing effect that’s just as important: brands ADD value [...]

Brandwashed by Martin Lindstrom

26. September 2011

26 comments

Book Review: Brandwashed, Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom (branding expert and author of Buyology)

Understanding the Consumer Mind – Conference

21. September 2011

3 comments

The University of Akron is sponsoring an advanced marketing research conference on October 7, “Understanding the Consumer Mind.” It’s part of Akron’s Suarez Applied Marketing Research Laboratories. (I’m one of the neuromarketing speakers at this conference – if you attend, please say hello!) The agenda is quite diverse:

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Search Results | "Branding"

Super Bowl Ads: “Second Payoff” Pays Off

NeuroSpire

Social Media Tops TV

ARF NeuroStandards Report

It’s the Product, Stupid

Is Your Brand Evil?

Brandwashed by Martin Lindstrom

Understanding the Consumer Mind – Conference

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