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Search Results | "Branding"

Unconscious Branding by Douglas Van Praet

28. January 2013

Book Review: Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet “The fact of the matter is anyone can do neuromarketing without ever scanning a single brain.” This statement from Douglas Van Praet, an ad guy who has scanned any number of brains (or, more accurately, had others do so on [...]

Why You Need a Scent Logo

13. December 2012

17 comments

How can you get customers to remember your brand with all this clutter? The surprising answer is through the sense of smell. The sense of smell is the only one of our five senses that is directly connected to the part of the brain that processes emotion, memory and associated learning.

Brands Count – Seen or Unseen

6. December 2012

3 comments

We’re in the midst of the busiest shopping season of the year, and lots of us will be shopping for stylish gifts. One of the choices we’ll be confronted with is whether to buy an item from a well-known brand or opt for a less expensive item from a store or cheaper brand. If we [...]

How To Use Product Order To Increase Sales

27. November 2012

6 comments

Whether we are showing products on a web page or offering them in person, if you have more than one product you have a decision to make – the order of presentation. Should you lead with your best product? Close with it for a strong finish? Research shows us several approaches can be successful.

Consumer Neuroscience: Neuromarketing Rebranded?

10. August 2012

7 comments

No, I’m not rebranding my blog Neuromarketing. But, with my broad focus on an all-encompassing definition of neuromarketing, I may be part of what some perceive as a problem – a too-inclusive use of the term. The biggest firm in the neuromarketing space, Nielsen’s NeuroFocus unit, is trying to sharpen the distinction between research approaches [...]

Brainy Marketing at SXSW 2013

19. July 2012

0 comments

We’ve put together the top thought leaders in brain and behavior-based selling for an exciting panel at South by Southwest Interactive 2013! Check back here for more information as it becomes available, and feel free to ask any questions in the comments! Brainy Marketing: Neuro-Optimized Websites Need to get more leads or sell more product? [...]

Why Business is Different Now

6. June 2012

2 comments

People toss around the terms “thought leader” and “social media expert” lightly these days, but Brian Solis is one of the few people who actually lives up to those names. In The End of Business as Usual, Solis shows how the widespread use of social media is fundamentally changing the business environment.

Does Your Domain Say “Trust Me?”

9. May 2012

11 comments

Do web searchers pay attention to the domain where the link in the search results leads them? A few years ago, I would have said “no.” For years, I’ve operated or advised websites that ranked at or near the top for various brand names, and found many users assumed the site WAS that brand. Even [...]

Clicks Don’t Count!

25. April 2012

11 comments

As long as banner ads have been on websites, the number of clicks they garner has been the most important performance metric for an ad. Ads that get fewer clicks are canned in favor of those that get more. I questioned this (with Seth Godin’s unwitting help) a few years ago in College Branding and [...]

Are Marketers Sleazy?

20. April 2012

17 comments

One of the common questions I’m asked at conferences and by reporters is whether neuromarketing techniques are ethical, or whether they are just one more way to manipulate consumers into buying stuff they don’t need. My response to this is to ask whether boring or annoying ads are preferable to ads that the viewer finds [...]

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Search Results | "Branding"

Unconscious Branding by Douglas Van Praet

Why You Need a Scent Logo

Brands Count – Seen or Unseen

How To Use Product Order To Increase Sales

Consumer Neuroscience: Neuromarketing Rebranded?

Brainy Marketing at SXSW 2013

Does Your Domain Say “Trust Me?”

Clicks Don’t Count!

Are Marketers Sleazy?

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Neuromarketing Books

Roger’s “Brainy Marketing” at Forbes

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