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Search Results | "Pricing"

Is This Common Pricing Mistake Costing You Sales?

4. April 2013

If you have an ecommerce site, how often do customers visit – often after a costly paid click – and end up leaving without buying? Are abandoned shopping carts all too common? Or, if your customers visit your retail store, how often do you see them compare several items, only to buy none of them [...]

Taking the Pain out of Sushi Pricing

13. February 2013

12 comments

The menu designer for an Austin restaurant, Roll On Sushi Diner, must be a Neuromarketing or Brainfluence reader. A while back, I identified sushi-style pricing as being the worst possible approach because each tiny bite is a separate pain point (see Painful Sushi and Other Pricing Blunders).

Best of Neuromarketing – 2012

20. December 2012

6 comments

It’s time for the annual ritual of picking the top Neuromarketing posts of 2012. As in the past, the list is based on reader traffic – the posts listed had the most views, tweets, likes, etc. I’m a strong believer in crowdsourcing, so what better way to determine the best posts of 2012? Here are [...]

How To Use Product Order To Increase Sales

27. November 2012

6 comments

Whether we are showing products on a web page or offering them in person, if you have more than one product you have a decision to make – the order of presentation. Should you lead with your best product? Close with it for a strong finish? Research shows us several approaches can be successful.

What Pricing Strategy Beats Discounts?

15. November 2012

16 comments

If you want to sell more product by running a sale, which would make more sense: advertising “price cut 33%” or “50% more” product? Functionally, the two are the same level of discounting. Researchers at the University of Minnesota found, though, that a “50% bonus pack” sold 71% more than a “35% discount,” even though [...]

Listen Up! Get a FREE Brainfluence Audio Book

13. August 2012

11 comments

I love audio books. They make being stuck in traffic bearable. Lengthy road trips pass more quickly, not to mention workouts at the gym. So, I was delighted last week when Wiley let me know that the audio rights for Brainfluence had been sold. I was careful not to get TOO excited, as Portuguese and [...]

The Hidden Danger in Product Bundles

10. July 2012

12 comments

$The Hidden Danger in Product Bundles$

Does grouping products together into a single-price bundle increase the perception of value? Most of us would answer “yes,” but surprising new research shows there is at least one condition where such grouping can actually reduce the apparent value. In fact, the bundle may be seen as worth not just less than the sum of [...]

An Easy Way to Make Your Prices Seem Lower

2. July 2012

27 comments

The way you display a price has a surprising effect on how consumers gauge the magnitude of the price. It’s important to read the price aloud as a consumer might, as more syllables in the price make it seem higher.

Love/Hate: Why Disliked Brands Prosper

5. April 2012

19 comments

Something brand owners strive for is that elusive magic of being loved by consumers. Brands like Apple, Google, Southwest Airlines, and others have earned enduring positive regard among consumers, and those companies outdo their peers in part because of the brand equity they have built. But what about brands people don’t like? Oddly, some of [...]

What’s the Magic Word for Ecommerce Sites?

6. March 2012

12 comments

Long before the Mad Men era, advertising experts knew that certain words get the attention of readers and spur them to action. One word has made just about every top ten list, and new research from Kantar Media shows this word remains as powerful in the online world as it was in print. The study [...]

« Older Entries

Search Results | "Pricing"

Is This Common Pricing Mistake Costing You Sales?

Taking the Pain out of Sushi Pricing

Best of Neuromarketing – 2012

How To Use Product Order To Increase Sales

What Pricing Strategy Beats Discounts?

Listen Up! Get a FREE Brainfluence Audio Book

The Hidden Danger in Product Bundles

An Easy Way to Make Your Prices Seem Lower

What’s the Magic Word for Ecommerce Sites?

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