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Keep it Simple for Boomers & Seniors
Targeting Boomers or seniors with your advertising? Keep it simple. While that’s usually good advice for any kind of advertising, brain scans show a dramatic difference in the ability of older brains to suppress distracting information. Studies by Dr. Adam Gazzaley (then at UC Berkeley, now at UC San Francisco) found the [...]
Continue reading...25-Cent Creativity Booster
23. July 2010
Want to boost your creativity by investing a quarter or so? Buy a lightbulb. Not the fancy LED, halogen, or compact fluorescent variety – just the old-fashioned, cheap incandescent kind that come in four-packs for a buck or so. Skeptical? Read on…
Continue reading...The Brain That Changes Itself
3. May 2010
Book Review: The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science by Norman Doidge
For centuries, the human brain was considered largely immutable after childhood. We were told that we had all the brain cells we’d ever get by the time we were adolescents. In short, even under [...]
A Better Brain in Four Days
28. April 2010
We’d all like to think better, but few of us have the time or desire to, say, spend years in a Tibetan monastery learning to meditate. Past studies have shown that such extended training can indeed improve cognitive functioning. Remarkable new research shows that just four days of meditating for 20 minutes per day produced [...]
Continue reading...Use Your Cell Phone, Save Your Brain
13. April 2010
Neuromarketing readers know I sometimes venture into the non-marketing area of brain fitness, and I couldn’t resist passing along this bit of research on cell phone use. For years, we’ve been hearing alarming claims that cell phone use causes brain cancer, though no reputable study has established such a link. Now, a study [...]
Continue reading...Brain Fitness: Skip the Sudoku, Be a Volunteer
22. December 2009
Just-published research in the Journals of Gerontology: Medical Sciences shows that volunteering and similar social activities are helpful in staving off mental decline in later years, and can actually improve cognition.
Continue reading...Sugar as Brain Food
29. October 2009
This isn’t great news for dieters, but sometimes sugar can be a good thing. Roy Baumeister, a psychologist at Florida State University, had subjects perform a mentally taxing task – watching a video while being careful to ignore random words scrolling across the bottom of the screen. (Apparently, it takes quite a bit [...]
Continue reading...Talking Back Makes Kids Smart
23. October 2009
Once again, I’m going to depart from marketing for one post for another neuroparenting topic. This time, it’s about kids “talking back” to their parents and how that interaction can actually enhance cognitive development.
Continue reading...Sit Straight, Build Confidence
12. October 2009
We know that making ourselves smile or frown can actually influence our mood, and now it seems that the posture we assume can affect our confidence in our own thoughts. A study by Richard Petty, who apparently is not the NASCAR driver but rather a professor at Ohio State University, demostrated the effects of sitting [...]
Continue reading...How To Praise Your Child
11. September 2009
I don’t often get into neuro-parenting here, but I thought this particular research finding was interesting enough to single out. (I mentioned it in my Managing by Mistakes post last week, too.)
The short story is that a lot of what parents and teachers think about praising children and building self-esteem is dead wrong. [...]
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10. August 2010
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