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The End of Brainwashing

17. August 2012

Here’s a story within a story, and it begins and ends with my (mostly virtual) friend Brian Solis, author of The End of Business as Usual. Solis began things by posting a photo of my book on Posterous, tagging it as an item on his summer reading list. Solis then linked to that post on [...]

Consumer Neuroscience: Neuromarketing Rebranded?

10. August 2012

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No, I’m not rebranding my blog Neuromarketing. But, with my broad focus on an all-encompassing definition of neuromarketing, I may be part of what some perceive as a problem – a too-inclusive use of the term. The biggest firm in the neuromarketing space, Nielsen’s NeuroFocus unit, is trying to sharpen the distinction between research approaches [...]

Brainy Marketing at Forbes

12. June 2012

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Neuromarketing readers should check out my new blog on the CMO Network at Forbes.com, Brainy Marketing. The first post is kind of an introduction, Marketing: It Really IS Brain Surgery!

Why Business is Different Now

6. June 2012

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People toss around the terms “thought leader” and “social media expert” lightly these days, but Brian Solis is one of the few people who actually lives up to those names. In The End of Business as Usual, Solis shows how the widespread use of social media is fundamentally changing the business environment.

Does Your Domain Say “Trust Me?”

9. May 2012

11 comments

Do web searchers pay attention to the domain where the link in the search results leads them? A few years ago, I would have said “no.” For years, I’ve operated or advised websites that ranked at or near the top for various brand names, and found many users assumed the site WAS that brand. Even [...]

Are Marketers Sleazy?

20. April 2012

17 comments

One of the common questions I’m asked at conferences and by reporters is whether neuromarketing techniques are ethical, or whether they are just one more way to manipulate consumers into buying stuff they don’t need. My response to this is to ask whether boring or annoying ads are preferable to ads that the viewer finds [...]

Love/Hate: Why Disliked Brands Prosper

5. April 2012

19 comments

Something brand owners strive for is that elusive magic of being loved by consumers. Brands like Apple, Google, Southwest Airlines, and others have earned enduring positive regard among consumers, and those companies outdo their peers in part because of the brand equity they have built. But what about brands people don’t like? Oddly, some of [...]

Branding: Avoiding Bad Neighborhoods

29. March 2012

15 comments

Are you placing your brand in a “bad neighborhood?” The other day, I was contacted by a BBC reporter, Daniel Nasaw, working on a story about highway naming. At first I thought he had contacted the wrong person, but it turned out there was logic behind his query. The core question, sparked by a move [...]

How Brain Science Turns Browsers into Buyers: SXSW Recap

13. March 2012

7 comments

If you were one of the many folks at SXSW who weren’t able to get into the room to view Sunday’s SXSW panel, How Brain Science Turns Browsers into Buyers, or if you weren’t at SXSW at all, here’s a recap. (If you were turned away at the door, or had to sit on the [...]

Our Brains Like Southwest Airlines, Google, & Dove

16. February 2012

7 comments

Neuromarketing firm Buyology is out with their updated list of most desirable brands in the U.S. The list has some expected names and a few surprises:

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Archive | Branding RSS feed for this section

Consumer Neuroscience: Neuromarketing Rebranded?

Brainy Marketing at Forbes

Does Your Domain Say “Trust Me?”

Are Marketers Sleazy?

Branding: Avoiding Bad Neighborhoods

Our Brains Like Southwest Airlines, Google, & Dove

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