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Brandwashed by Martin Lindstrom

26. September 2011

Book Review: Brandwashed, Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom (branding expert and author of Buyology)

Better Packaging via Neuromarketing

19. July 2011

5 comments

What’s better than a chocolate chip cookie? A chocolate chip cookie in a package optimized with neuromarketing. Consumer companies don’t often talk about their neuromarketing efforts, perhaps because of the vaguely scary sound of it all. Some of the rare public windows into neuromarketing studies have been in the packaging area, notably the Campbell’s Soup [...]

Engaging Beer Mythology

27. June 2011

7 comments

Hot on the heels of my “surprise” ad, here’s another long but highly engaging commercial from Sapporo Beer.

Very Effective Surprise Ad

24. June 2011

22 comments

Some ads use humor, some surprise you with a twist… Take a look at this ad and see if you can guess what the product is before the end. This commercial makes amazing use of surprise to startle the viewers and make a strong brand impression. A secondary neuromarketing ploy is the scary imagery. I’m [...]

Gory Tobacco Warnings Doomed to Fail

21. June 2011

33 comments

The FDA has released the images that will be added to cigarette packages. Instead of the old text boxes, the new labels are graphic reminders of the health consequences of smoking. The FDA calls the new labels, which will debut next year, “the first change in cigarette warnings in more than 25 years” and says [...]

Apple Fanboy = Religious Fanatic?

20. May 2011

12 comments

When you stick a big Apple fan in an fMRI machine and show him Apple images, his brain lights up in the same areas associated with religious belief. And, according to a BBC TV show, one of the scientists associated with that study proclaims, “big tech brands have harnessed, or exploit, the brain areas that [...]

Study: TV Branding Beats Online

11. May 2011

13 comments

Television ads are far more potent than online ads for viewer engagement and brand resonance, according to a new study by Fox Broadcasting and neuromarketing firm Innerscope Research. According to information released by Innerscope, “television ads across the spectrum of familiarity evoked 38x more emotional engagement, a combination of intensity of and time spent in [...]

Simple Slogans Double Sales

21. April 2011

10 comments

We think of brands as amazingly powerful. People prefer whatever cola they are drinking, as long as it’s labeled Coca Cola. People pay lots more for a Ralph Lauren Polo shirt than a generic shirt of identical quality. And while the brand rarely changes, slogans are treated as ephemeral and tend to be changed much [...]

Use Ratings to Improve REAL Satisfaction

11. March 2011

3 comments

It’s no surprise that most of us will adjust our own expressed views to those around us. If your friends are raving about the meal you all just ate, you might tend to go with the flow rather than being the solo critic. Perhaps you simply don’t want to annoy your friends or perhaps you [...]

Most Desired Brands: a Neuromarketing Ranking

2. February 2011

18 comments

Buyology Inc. has released its “first annual” list of the most desired brands in the U.S. Of interest to Neuromarketing readers is that the list is based on the firm’s Neurotypes brand profiling technique, which uses a combination of EEG brain monitoring and eye-tracking data. First, here are Buyology’s top brands:

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