Branding

Ask who created the field of public relations, and the most common answer you'll get is Edward Bernays, the spin doctor of the 20th century. Bernays was famous for both stunts and spin - he's credited with, among other things, with making…

Here's a longer than usual batch of diverse (but great) content we discovered in the last seven days... add your own great find in a comment!

Here's the best content we found this week! Want to help thousands of fellow readers? Share your own great find in a comment!

Guest post by John Carvalho Neuromarketing readers are likely to be familiar with the idea of fluency, and its importance in how we target, craft, and deliver marketing messages that resonate with our audiences.

Another week, another batch of content for your reading pleasure. Whether you want to turn your book into a bestseller or develop an app that's as addictive as an illegal drug, we've got something for you!

We've seen a variety of disastrous web design trends over the years. Remember splash pages? All-Flash sites? Frames? We may be on the cusp of a new trend: unstyled ugliness.

It's time for our annual roundup of the top 12 posts here at Neuromarketing. The main criteria for selection is the amount of reader sharing and overall views. I find that the discerning readers here are great at identifying the most useful…

I had quite a few posts at my Brainy Marketing blog at Forbes.com get shared extensively this year - here are 2013's "biggest hits:" Starbucks: Loyalty Program Misfire Starbucks is great at marketing, but they did find a way to really…

We know that beer affects our brain, at least if we drink enough, but a novel promotion by a South African beer company turns the tables: it lets drinkers control beer with their brain. The thirsty consumer simply dons an EEG headset (no…

Loyalty and rewards programs can be great motivators. When a business rewards the behavior they want from their customers - say, giving them a free coffee after they consume nine - they encourage that behavior. The most potent loyalty…