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Building strong brands and brand personalities

Subliminal Messages, SXSW Neuromarketing, Formula for a Bestseller, More – Roger’s Picks

Another week, another batch of content for your reading pleasure. Whether you want to turn your book into a bestseller or develop an app that’s as addictive as an illegal drug, we’ve got something for you! […]

By |March 14th, 2014|

The Future of Web Design May Be Ugly

We’ve seen a variety of disastrous web design trends over the years. Remember splash pages? All-Flash sites? Frames? We may be on the cusp of a new trend: unstyled ugliness.
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By |February 4th, 2014|

Best of Neuromarketing – 2013

It’s time for our annual roundup of the top 12 posts here at Neuromarketing. The main criteria for selection is the amount of reader sharing and overall views. I find that the discerning readers here are great at identifying the most useful content, so a “crowdsourced” approach makes sense. If I missed your favorite, leave a comment! […]

By |December 26th, 2013|

Brainy Marketing at Forbes: Most Popular of 2013

I had quite a few posts at my Brainy Marketing blog at Forbes.com get shared extensively this year – here are 2013’s “biggest hits:”

Starbucks: Loyalty Program Misfire
Starbucks is great at marketing, but they did find a way to really […]

By |December 17th, 2013|

Beer and Mind Control

We know that beer affects our brain, at least if we drink enough, but a novel promotion by a South African beer company turns the tables: it lets drinkers control beer with their brain. The thirsty consumer simply dons an EEG headset (no messy gel required for this one), thinks about cold beer, and the golden liquid flows into a glass. Here’s a video showing how it works: […]

By |August 21st, 2013|

The Fatal Flaw in Loyalty Programs (And How to Minimize Damage)

Loyalty and rewards programs can be great motivators. When a business rewards the behavior they want from their customers – say, giving them a free coffee after they consume nine – they encourage that behavior. The most potent loyalty programs go beyond mere periodic freebies and confer status. […]

By |July 31st, 2013|

Ads That Play Inside Your Head

We know advertisers are always trying to get inside your head, but what if they could broadcast an ad inside your skull? It sounds crazy, but that’s what a new ad technique does just that… Lean your head against a window, and you’ll hear an ad that seems to be coming from inside your head! […]

By |July 8th, 2013|

Brilliant Billboard Traps 230,000 Real Bugs

How do you promote a new outdoor insect spray, Orphea, on a billboard in Milan? This clever effort turned the portion of the corresponding to the “spray” from a pictured can into a giant piece of fly paper. Over a period of days, the sticky trap captured hundreds of thousands of real insects. Watch the video: […]

By |May 14th, 2013|

Do Your Customers Feel Ignored?

No business intentionally ignores its customers. In fact, most managers think they do a reasonably good job of listening. But, if a customer feels ignored, big trouble lies ahead.

By |April 30th, 2013|

Musical Beans… Really!

Beans have a well-deserved reputation for being a multi-sensory product. Remember the “musical fruit” ditty? But it’s no joking matter for Heinz, who teamed up with food artists Bompas & Parr to create a unique promotion for its Beanz […]

By |April 2nd, 2013|