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Very Effective Surprise Ad

Very Effective Surprise Ad

Some ads use humor, some surprise you with a twist… Take a look at this ad and see if you can guess what the product is before the end. This commercial makes amazing use of surprise to startle the viewers and make a strong brand impression. A secondary neuromarketing ploy is the scary imagery. I’m [...]

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Gory Tobacco Warnings Doomed to Fail

Gory Tobacco Warnings Doomed to Fail

The FDA has released the images that will be added to cigarette packages. Instead of the old text boxes, the new labels are graphic reminders of the health consequences of smoking. The FDA calls the new labels, which will debut next year, “the first change in cigarette warnings in more than 25 years” and says [...]

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Apple Fanboy = Religious Fanatic?

Apple Fanboy = Religious Fanatic?

When you stick a big Apple fan in an fMRI machine and show him Apple images, his brain lights up in the same areas associated with religious belief. And, according to a BBC TV show, one of the scientists associated with that study proclaims, “big tech brands have harnessed, or exploit, the brain areas that [...]

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Simple Slogans Double Sales

Simple Slogans Double Sales

We think of brands as amazingly powerful. People prefer whatever cola they are drinking, as long as it’s labeled Coca Cola. People pay lots more for a Ralph Lauren Polo shirt than a generic shirt of identical quality. And while the brand rarely changes, slogans are treated as ephemeral and tend to be changed much [...]

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Use Ratings to Improve REAL Satisfaction

Use Ratings to Improve REAL Satisfaction

It’s no surprise that most of us will adjust our own expressed views to those around us. If your friends are raving about the meal you all just ate, you might tend to go with the flow rather than being the solo critic. Perhaps you simply don’t want to annoy your friends or perhaps you [...]

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Most Desired Brands: a Neuromarketing Ranking

Most Desired Brands: a Neuromarketing Ranking

Buyology Inc. has released its “first annual” list of the most desired brands in the U.S. Of interest to Neuromarketing readers is that the list is based on the firm’s Neurotypes brand profiling technique, which uses a combination of EEG brain monitoring and eye-tracking data. First, here are Buyology’s top brands:

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Most Immersive Outdoor Ad Ever

Most Immersive Outdoor Ad Ever

Does all outdoor advertising have to be two dimensional and boring? Ad agency Colley+McVoy and Caribou Coffee show that’s not the case with an ad concept that really puts consumers next to the product. Or, at least the consumers will FEEL like they are next to the product being promoted, a line of new hot [...]

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Rivalry Marketing

Rivalry Marketing

Sometimes the best thing for a brand is an enemy: a rival brand that can be the focus of advertising. The other day, Mark Gallagher and Laura Savard at the BlackCoffee blog put the advantage of focusing on a rival succinctly:

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The BMW Logo That Wasn’t Really There

The BMW Logo That Wasn’t Really There

Stare at a lightbulb for a few seconds, and when you look away you’ll see a colored spot no matter where you look. That’s an “afterimage,” and these ghostly remains of what you are looking at can be much more interesting than a mere bright spot. Here’s a demonstration of a color afterimage: In that [...]

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