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Building strong brands and brand personalities

The Essential Truth in Audi’s Super Bowl Ad

As is increasingly common, Audi has posted its 2013 Super Bowl “Prom” commercial for public viewing before it airs during the big game. The plot is simple enough, as you’ll see: […]

By |January 31st, 2013|

Unconscious Branding by Douglas Van Praet

Book Review: Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet

“The fact of the matter is anyone can do neuromarketing without ever scanning a single brain.”

This statement from Douglas Van Praet, an ad guy who has scanned any number of brains (or, more accurately, had others do so on his behalf), sets the tone for Unconscious Branding. Van Praet isn’t your stereotypical ad guy, even though he’s a top exec at Deutch LA and has worked big-time clients on iconic campaigns. […]

By |January 28th, 2013|

Best of Neuromarketing – 2012

It’s time for the annual ritual of picking the top Neuromarketing posts of 2012. As in the past, the list is based on reader traffic – the posts listed had the most views, tweets, likes, etc. I’m a strong believer in crowdsourcing, so what better way to determine the best posts of 2012? Here are the dozen that came out on top: […]

By |December 20th, 2012|

Brands Count – Seen or Unseen

We’re in the midst of the busiest shopping season of the year, and lots of us will be shopping for stylish gifts. One of the choices we’ll be confronted with is whether to buy an item from a well-known brand or opt for a less expensive item from a store or cheaper brand. If we opt for the expensive brand, we have another decision – do we select an item with visible branding, like a Polo shirt or Gucci purse emblazoned with the brand logo? Or, do we choose an item that lets the recipient see the brand but which doesn’t expose the brand to others? […]

By |December 6th, 2012|

Latest Brainy Marketing at Forbes

It’s been a while since I recapped my Forbes Brainy Marketing activity here, so here’s what you may have missed. And, be sure to add a comment if you visit. I can “call out” quality comments, and site admins sometimes expose these in different parts of the site. […]

By |October 26th, 2012|

Brainy Marketing Update – Forbes

It’s been a few weeks, so here are the latest articles from my Brainy Marketing blog at Forbes.com. Please drop by there and make a comment – Forbes has a cool comment exposure system that lets authors of posts (e.g., me) “call out” quality comments, and the site admins often expose these comments on other pages, like the front pages of sections like CMO Network, Leadership, etc. I enjoy the smart dialog you create here, and at Forbes you’ll be able to interact with a whole new group of thinkers and thought leaders! […]

By |August 23rd, 2012|

The End of Brainwashing

Here’s a story within a story, and it begins and ends with my (mostly virtual) friend Brian Solis, author of The End of Business as Usual. Solis began things by posting a photo of my book on Posterous, […]

By |August 17th, 2012|

Consumer Neuroscience: Neuromarketing Rebranded?

No, I’m not rebranding my blog Neuromarketing. But, with my broad focus on an all-encompassing definition of neuromarketing, I may be part of what some perceive as a problem – a too-inclusive use of the term. The biggest firm in the neuromarketing space, Nielsen’s NeuroFocus unit, is trying to sharpen the distinction between research approaches that use direct brain activity measurements (NeuroFocus uses EEG) and those that use techniques like biometrics, facial coding, and behavior metrics. […]

By |August 10th, 2012|

Brainy Marketing at Forbes

Neuromarketing readers should check out my new blog on the CMO Network at Forbes.com, Brainy Marketing. The first post is kind of an introduction, Marketing: It Really IS Brain Surgery! […]

By |June 12th, 2012|