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Branding
Building strong brands and brand personalities
Our Brains Like Southwest Airlines, Google, & Dove
Neuromarketing firm Buyology is out with their updated list of most desirable brands in the U.S. The list has some expected names and a few surprises:
Put Your Customer on the Product
Lately, I've highlighted the various ways companies (and even colleges) are putting their customers in their ads by using social personalization or other means. In Australia, Coke took the idea one step farther, and put customer names…
Get Schooled: Use Social Personalization Like Higher Ed
Colleges and universities face some unique marketing challenges in the U.S. With more than 3,000 competitors, attracting the right students takes effort and creativity. Even schools that have no trouble "filling the seats" have important…
Super Bowl Ads: “Second Payoff” Pays Off
The Super Bowl is the biggest day of the year for football fans, and just about as important for neuromarketing companies. The first results of neuromarketing studies from the big game are trickling out, and Innerscope Research observed…
Social Personalization and the Doppelganger Effect
Are you overlooking a way to personalize your ads that goes far beyond the usual "Dear Roger" salutation?
In my recent article, Put Your Customer in the Ad, I mentioned that LinkedIn was using profile pictures for targeted ads. Since…
Put Your Customer in the Ad!
In my direct mail days, we used personalization whenever possible. Starting a letter with "Dear Roger" instead of "Dear Friend" responds better every time (if the recipient's name is Roger, that is!). A sweepstakes that uses a…
From Obsolete Commodity to Status Symbol
Old fashioned wood and graphite pencils were once how we all wrote, but hit their popularity peak decades ago. They are high maintenance - as soon as you start using a sharpened pencil, its point begins to dull and the thickness of the…
The Best of Neuromarketing – 2011
Once again, it's time for the "Readers' Choice" Neuromarketing picks for the year. These posts aren't my own choices, but are selected because they garnered the most traffic from tweets, Facebook shares, Stumbleupon clicks, and so on.…
The Branded Mind by Erik du Plessis
Book Review - The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand by Erik du Plessis.
If you are tired of pop psychology and fluffy neuro-books, then The Branded Mind by Erik du Plessis is…
Shop for Success: Why You Need to Indulge Yourself
In difficult economic times, it's tempting, even logical, to watch your purchases carefully. Most people recognize the need to keep up external appearances for, say, a job interview or an important sales call, they may cut back in…
