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Any parent whose kids have reached teenage years can tell you that teens think differently than adults. Now, neuroscientists are finding just how differently the teen brain works. Of particular interest to those involved in neuromarketing and neuroeconomics is that the areas of the brain used to make decisions differ between teens and adults. From [...]

It’s no great surprise to marketers, or even most semi-aware humans, that people often make decisions based more on emotion than on rational processing of information. Oddly, for decades economists ignored this apparent truth, assuming that business managers strove for maximum profits, buyers and sellers slid smoothly along supply and demand curves until they intersected, [...]

You never know who you’ll run into at a trade show. I stopped by Ad:Tech Chicago earlier this week, and in the exhibit hall reception spotted Bob Cringely, PC industry pundit extraordinaire. I’d met him briefly at a previous WebmasterWorld Pubcon, and ambled over to say hello. I found that Cringely wasn’t wearing one of [...]

[photopress:winner.jpg,full,alignleft]In Scientists Identify Brain Region Responsible for Calculating Risk versus Reward, Scientific American reports on new research shedding more light on the neuroscience of decision making. Nathaniel Daw and John O’Doherty of University College London and their colleagues employed slot machines and functional magnetic resonance imaging (fMRI) to investigate how 14 healthy subjects decided between [...]