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Neuromarketing and Evil
Seth Godin has a nice post on ethical marketing that is equally applicable to neuromarketing. Godin makes the point that marketing can be used for evil purposes, such as persuading people to use products that are bad for them, but that marketing can be beautiful, too. He sums up,
Continue reading...Neuropolicy Center at Emory
11. July 2008
Emory University has announced the establishment of a new Center for Neuropolicy. The focus of the entity will be on the intersection of brain science, individual decision making, and politics.
A new Center for Neuropolicy at Emory University will focus on how the biology of the brain influences decision-making in politics, policy and business. As [...]
Your Mind’s Civil Rights
26. March 2008
WIRED ran an interesting piece that suggests increasingly invasive brain technologies will become a legal battleground. The more obvious areas have already been discussed here and elsewhere: using brain scans as lie detectors or to see if an individual recognizes someone or something (as part of a legal investigation, perhaps). That could be [...]
Continue reading...The Brain Imaging Debate
14. March 2008
Are the non-medical applications of fMRI and other brain imaging technology overrated, or are we seeing the birth of a major new field of study? Ofri Ilani and Yotam Feldman of Haaretz have written a lengthy survey piece that starts by describing some of the current and planned brain imaging centers in Israel and [...]
Continue reading...Cosmetic Neurology: Brain-Boosting Drugs
7. January 2008
What’s the next big frontier in pharmaceutical marketing? Blockbuster drugs seem harder to develop these days, and it’s getting more difficult to sell minor tweaks to old products as major breakthroughs. It’s even getting more challenging to talk to physicians, as many of the old ploys to get face time (expensive meals, honoraria, [...]
Continue reading...Better Giving Through Chemistry: Oxytocin Drives Generosity
8. November 2007
There’s more proof that the hormone oxytocin is an important factor in our social behavior. Previously, the brain chemical was shown to be associated with trust (see Building Trust: Chemical Neuromarketing). Now, researcher Paul Zak, a professor of economics and director of the Center for Neuroeconomics Studies at Claremont Graduate University in California, [...]
Continue reading...Legal Decision Making Center Funded
11. October 2007
Decision making is emerging as a key area of neuroscience research. Neuroeconomics and neuromarketing are informed by brain scan data and other studies of how people make decisions, and now Vanderbilt University is the home for a major new study of how legal decisions are influenced by neurological processes.
The first-of-its-kind project, which is a [...]
Neuroethics vs. Neuromarketing
15. February 2007
There has been interest in neuroethics for years – the ethical dilemmas involved in everything from brain scans to cognitive enhancement drugs have been long apparent to neuroscientists. Recent research seems to have brought renewed attention the field, as reported in Reuters: Call for “neuroethics” as brain science races ahead. I suppose [...]
Continue reading...Neuromorality?
18. December 2006
A church-based site, Vision.org, has published an interesting and thoughtful article by Thomas E. Fitzpatrick, Are We in Need of a Neuromorality? The article covers some of the same issues discussed in more detail in the book, Hard Science, Hard Choices by Sandra J. Ackerman, but is based largely on the comments of Martha [...]
Continue reading...Book Review: Hard Science, Hard Choices
7. December 2006
Meeting notes from a neuroethics conference hardly seem like fodder for book club meetings, but Hard Science, Hard Choices by Sandra J. Ackerman (Dana Press, 2006, 174 pages) is likely to produce far more spirited discussion than the latest Oprah selection. Ackerman has rendered a readable summary of the discussion at an unusual [...]
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23. February 2009
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