Book Review: Sway - The Irresistible Pull of Irrational Behavior

We love irrational behavior here at Neuromarketing - when humans act in illogical and unexpected ways, that behavior provides clues to their real motivations. This understanding may, in turn, also help marketers develop products and promotions better suited to the real needs and desires of their customers. Plus, it’s fun to write about the funny things we rational humans do in real life. (more…)

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