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Mistakes Were Made (but not by me)

19. August 2010

The imperfection of our human brains has been a frequent topic of books lately, most notably Dan Ariely’s Predictably Irrational. Mistakes were made goes into considerable depth on one key failing, cognitive dissonance. The authors call cognitive dissonance the “engine of self-justification” and attribute many examples of irrational behavior to our attempts to resolve it.

Zilch

14. July 2010

2 comments

Zero does have a seemingly magical impact on our brains (see The Power of Free), though zero isn’t always a good thing. Zero resources, for example, are generally not good for business! That’s exactly what many non-profit organizations start with, though. In Zilch: The Power of Zero in Business, author Nancy Lublin translates her years of experience in under-resourced non-profits into strategies that can be applied by any business.

Luxury, Left Brain, Right Brain

21. April 2010

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Popular psychology simplifies the different functions of our brain hemispheres by using “left brain” to indicate analytical thinking and “right brain” to mean creativity and emotion. That may be a bit of an oversimplification, but it’s a useful shorthand. In The Luxury Strategy, authors J. N. Kapferer and V. Bastien emphasize the need for a [...]

Neuromanagement: The Rule of Three?

26. January 2010

13 comments

Trivia question: Why were local phone numbers originally seven digits long? The answer is that in the early days of local phone service, researchers found that seven digit numbers were about as long as most people could remember without forgetting or making errors. (One oft-quoted study on the “seven” topic is The Magical Number Seven, [...]

Some Learn From Mistakes, Others Don’t

21. December 2009

10 comments

In Managing by Mistakes, I wrote about the power of learning from mistakes. Some of the most successful individuals in different fields credit relentless focus on even small mistakes with their high achievement. Researchers at Columbia University divided student subjects into two groups, “grade hungry” and “knowledge hungry” based on a short survey, reports Newsweek’s [...]

Better Branding: Hire Passionate People

2. December 2009

2 comments

I’ve been reading Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About by Kate Newlin, and am enjoying her analysis of what makes a “passion brand.” Passion brands are those with which consumers form an emotional attachment, and which they recommend enthusiastically to their friends. [...]

Hire Articulate Salespeople

24. November 2009

2 comments

Few would argue that one of the most important skills a salesperson can have is to understand what the customer is thinking, but that’s a skill that’s difficult to measure. Instead, hiring managers rely on evidence of past sales success (a good predictor of future performance) and the interview (a reasonable simulation of an in-person [...]

Reward Success, Don’t Punish Failure

23. November 2009

4 comments

It’s a management maxim that bosses should dole out praise liberally when deserved, although many business environments seem more focused on punishing failure. It turns out there’s solid neuroscience behind the idea of recognizing success, according to research led by neuroscientist Earl Miller of MIT and published in Neuron.

The Outsider Effect

16. November 2009

5 comments

Trying to juice up your next ad campaign? Develop a clever new product strategy? Research shows that adding an outsider to the mix can improve the thinking of your team and produce better results. According to a study published in the Personality and Social Psychology Bulletin,

Management Lessons from Airplane Crashes

9. November 2009

2 comments

Airplane crashes don’t happen often, and when they do they are no doubt among the most-studied failures in any industry. Most bad business decisions, by contrast, are pushed into the past as quickly as possible. That may be one lesson – studying why a business strategy proved to be a failure might prevent similar failures [...]

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Archive | Neuromanagement RSS feed for this section

Mistakes Were Made (but not by me)

Zilch

Luxury, Left Brain, Right Brain

Neuromanagement: The Rule of Three?

Some Learn From Mistakes, Others Don’t

Better Branding: Hire Passionate People

Hire Articulate Salespeople

Reward Success, Don’t Punish Failure

The Outsider Effect

Management Lessons from Airplane Crashes

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