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How Brain Science Turns Browsers into Buyers: SXSW Recap

13. March 2012

If you were one of the many folks at SXSW who weren’t able to get into the room to view Sunday’s SXSW panel, How Brain Science Turns Browsers into Buyers, or if you weren’t at SXSW at all, here’s a recap. (If you were turned away at the door, or had to sit on the [...]

Get Schooled: Use Social Personalization Like Higher Ed

10. February 2012

12 comments

Colleges and universities face some unique marketing challenges in the U.S. With more than 3,000 competitors, attracting the right students takes effort and creativity. Even schools that have no trouble “filling the seats” have important enrollment objectives for academic accomplishment, extracurricular skills, and, in many cases, ability to pay. I’ve written about the need for [...]

Social Personalization and the Doppelganger Effect

1. February 2012

9 comments

Are you overlooking a way to personalize your ads that goes far beyond the usual “Dear Roger” salutation? In my recent article, Put Your Customer in the Ad, I mentioned that LinkedIn was using profile pictures for targeted ads. Since then, I’ve been able to capture a couple of examples. The first one surprised me [...]

Neuromarketing on WebProNews

21. January 2011

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This video interview is sort of an introduction to neuromarketing. It was filmed at Pubcon 2010, where I did a spotlight session focused on neuro web design. More WebProNews Videos WebProNews did a nice job of enhancing the interview footage with some additional images and video.

What Your Dog Can Teach You About Customers

19. November 2010

9 comments

Dogs have many attributes we’d like to see in our customers – they are completely loyal, usually enthusiastic, and are always happy to see us. That might be too much to hope for from our human customers, but a recent study showed something interesting about how dog brains work that we should keep in mind [...]

Free Website Heat Map

16. November 2010

8 comments

Last week at Pubcon, I had the honor of sharing a “mini-keynote” session with landing page guru Tim Ash of SiteTuners. Tim mentioned an interesting heat map simulation tool from his company, AttentionWizard.

Avoid the Corner of Death!

28. October 2010

19 comments

What’s the worst place to put your logo, and where do advertisers most often put their logo in print ads, TV spots, and direct mail pieces? The answer is the same: the lower right corner, an area dubbed the “Corner of Death” by facial coding expert Dan Hill.

Pubcon Discount & Neuromarketing Debut

9. September 2010

0 comments

Pubcon 2010, (Las Vegas, November 8-11, 2010), the biggest web publishing and web marketing conference, will for the first time feature neuromarketing as a topic. I’ll be doing a solo presentation with a special emphasis on neuro web design tailored to the audience of web publishers and marketers. Increasing conversions and neuro-proven steps to boost [...]

When Fancy Fonts Work

15. March 2010

6 comments

Now that you followed my advice in Convince With Simple Fonts and eliminated complicated fonts from your websites and printed material, I’m going to tell you that there is one situation where fancy, hard to read fonts can actually work better than simple ones. If you are selling a costly product, describing it using a [...]

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Neuromarketing on WebProNews

Top Neuromarketing Posts of 2010

What Your Dog Can Teach You About Customers

Free Website Heat Map

Avoid the Corner of Death!

When Fancy Fonts Work

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Roger’s “Brainy Marketing” at Forbes

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