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Use a Gift Strategy to Add Value

Use a Gift Strategy to Add Value

One of the bigger marketing challenges these days is convincing people to pay for web content, particularly news content. The Web is awash in free news, analysis, and commentary, and a good deal of that free content is of good quality. Hence, most people don’t see the need for paid news subscriptions and all but [...]

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Need More Sales and Leads? Google Wants to Help!

Need More Sales and Leads? Google Wants to Help!

  For most attendees of Pubcon Las Vegas, the best part of Matt Cutts‘s keynote was his measured and nearly genial response to the previous day’s attack on both him and Google by Internet entrepreneur Jason Calacanis. Cutts heads up Google’s Web spam team, and Calcanis blames Google for destroying his Mahalo.com business when they [...]

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Don’t Redesign Your Elevator!

Don’t Redesign Your Elevator!

Do you have a website redesign planned? If so, there might be a lesson in my first experience with a Schindler ID System elevator control installation. When passenger elevators first came into use, they were complicated and a bit dangerous. They were often operated by employees of the building owner lest passengers get caught in [...]

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Books That Boost Conversion

Books That Boost Conversion

Website conversion and conversion rate optimization are hot topics these days, and rightly so. It’s getting ever more difficult and expensive to drive traffic to your website, and anything you can do to turn those visitors into leads, customers, etc. will improve the return on investment of the whole effort. When I speak at events [...]

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Chef’s Secret: How to Make Your Product Look Bigger

Chef’s Secret: How to Make Your Product Look Bigger

Some restaurants want to make their portions look bigger. Others may want to seem to deliver a modest portion while still satisfying hungry diners. For years, chefs have exploited what’s known as the Ebbinghaus illusion to push the apparent portion size in one direction or the other. Serve a dish on a small plate, and [...]

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Image Influence: Placing Pictures for Maximum Impact

Image Influence: Placing Pictures for Maximum Impact

There’s an idea from cognitive psychology called cognitive fluency that has been making the rounds in the business world lately. The idea is simple enough: as human beings, we prefer that which is easy for us to understand and process.

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Is This Common Pricing Mistake Costing You Sales?

Is This  Common Pricing Mistake Costing You Sales?

If you have an ecommerce site, how often do customers visit – often after a costly paid click – and end up leaving without buying? Are abandoned shopping carts all too common? Or, if your customers visit your retail store, how often do you see them compare several items, only to buy none of them [...]

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How To Use Product Order To Increase Sales

How To Use Product Order To Increase Sales

Whether we are showing products on a web page or offering them in person, if you have more than one product you have a decision to make – the order of presentation. Should you lead with your best product? Close with it for a strong finish? Research shows us several approaches can be successful.

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Latest Brainy Marketing at Forbes

Latest Brainy Marketing at Forbes

It’s been a while since I recapped my Forbes Brainy Marketing activity here, so here’s what you may have missed. And, be sure to add a comment if you visit. I can “call out” quality comments, and site admins sometimes expose these in different parts of the site.

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