NeuromarketingWhere Brain Science and Marketing Meet

Archive | Neuro Web Design RSS feed for this section

Free Website Heat Map

16. November 2010

Last week at Pubcon, I had the honor of sharing a “mini-keynote” session with landing page guru Tim Ash of SiteTuners. Tim mentioned an interesting heat map simulation tool from his company, AttentionWizard.

Avoid the Corner of Death!

28. October 2010

19 comments

What’s the worst place to put your logo, and where do advertisers most often put their logo in print ads, TV spots, and direct mail pieces? The answer is the same: the lower right corner, an area dubbed the “Corner of Death” by facial coding expert Dan Hill.

Pubcon Discount & Neuromarketing Debut

9. September 2010

0 comments

Pubcon 2010, (Las Vegas, November 8-11, 2010), the biggest web publishing and web marketing conference, will for the first time feature neuromarketing as a topic. I’ll be doing a solo presentation with a special emphasis on neuro web design tailored to the audience of web publishers and marketers. Increasing conversions and neuro-proven steps to boost [...]

When Fancy Fonts Work

15. March 2010

5 comments

Now that you followed my advice in Convince With Simple Fonts and eliminated complicated fonts from your websites and printed material, I’m going to tell you that there is one situation where fancy, hard to read fonts can actually work better than simple ones. If you are selling a costly product, describing it using a [...]

Convince with Simple Fonts

4. March 2010

36 comments

Do you need to convince a customer to complete an application form? Or, for a non-profit, do you need volunteers for a charity event? In both cases, you will be more successful if you describe the task in a simple, easy to read typeface. Research by Hyunjin Song and Norbert Schwarz shows that the way [...]

Websites That Suck Increase Stress

2. March 2010

24 comments

We know that slow, balky, and confusing websites aren’t a good thing. Traffic metrics show this, as does conversion data. Google, whom some think of as passively indexing the web, believes quick-loading pages are essential to a good user experience. Google is, in fact, actively trying to speed up websites (and keep their search users [...]

Neuromarketing Foes Use Subliminal Text?

2. February 2010

5 comments

Yesterday I wrote about the latest anti-neuromarketing flap in Guard Your Reptilian Brain! While researching that post, I found an interesting spinoff at another site, Progressives, South Bend. I initially couldn’t find the text “neuromarketing” on that page. When I searched the page text, I found what looked like a short horizontal line was highlighted. [...]

Go Viral, the Neuro Way

1. December 2009

5 comments

Much of the content on the web is created by users (“user generated content,” or “UGC”), but only a small amount of that is actually interesting enough to generate substantial interest or “go viral.” A new study by OTOInsights, a division of One to One Interactive, looks at user-created videos and flash animation from a [...]

A New Look for Neuromarketing

30. November 2009

7 comments

Here at Neuromarketing, we’ve had the same look (shown above) since we launched in 2006. We’ve installed a new look with some additional advanced features, like a dynamic list of our most popular posts, a tag cloud, avatars for authors and commenters, and more. We’ll be tweaking this going forward, and would enjoy hearing from [...]

Your Brain on Thousands of Products

28. September 2009

7 comments

Last week, we saw that order of presentation of a small number of products dramatically affects consumer preference. (See Order Effect Affects Orders.) But how do our brains cope when choices number in the hundreds or thousands, and how do websites best match products or services to their visitors? First, a warning – Neuromarketing reader [...]

« Older Entries

Newer Entries »

Archive | Neuro Web Design RSS feed for this section

Free Website Heat Map

Avoid the Corner of Death!

When Fancy Fonts Work

Convince with Simple Fonts

Websites That Suck Increase Stress

Neuromarketing Foes Use Subliminal Text?

A New Look for Neuromarketing

Your Brain on Thousands of Products

Subscribe & Connect!

Neuromarketing Books

Recent Posts