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Still More Brainfluence: 10 New Podcasts

It seems like no time at all since we did the last podcast wrapup… but here we are with 10 more episodes of The Brainfluence Podcast. Each podcast has a full text transcript, too, in case you prefer to […]

By |December 11th, 2014|

Content Multiplication Magic, Happy Design, More – Roger’s Picks

We’ve got a double dose of great content for you this week. We didn’t publish a roundup “picks” post last week due to the U.S. Thanksgiving holiday. Here’s what you don’t want to miss: […]

By |December 5th, 2014|

Psychology Hacks for Social Media, More – Roger’s Picks

Your weekend reading list is ready! Just a few must-read items from around the web…

My Stuff
We know that personalization can improve response rates and conversion, but some unpublished research shows the way you personalize a communication makes a huge […]

By |November 21st, 2014|

Giant Conversion Tip List, No-cost CX Boost, More – Roger’s Picks

My Stuff
Want a no-cost way to improve your customer’s experience? You might have to abandon the time-honored philosophy of “under-promise and over-deliver.” Check out Ep #32: A Surprising Way to Improve Real Customer Experience of The Brainfluence Podcast to learn more (audio or transcript). […]

By |November 14th, 2014|

Cialdini’s Latest Persuasion Secrets, More – Roger’s Picks

It’s been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the Robert Cialdini interview and book review, and the fascinating advice from “Dr. Love,” neurochemistry expert Paul Zak! […]

By |October 31st, 2014|

Packaging Power, Imaginative Imagery, More – Roger’s Picks

Here’s my latest content for the week, and hand picked items both I and my readers liked, too. […]

By |October 20th, 2014|

Persuade Like a Con-Artist, Crowdlaunch Your Product, More… Roger’s Picks

Your weekend reading list for all things brain and marketing-related… […]

By |September 26th, 2014|

4 Facts About Decision Making That Will Improve Conversion Rate Optimization

Everything in conversion optimization comes down to the customer making a decision... Yes or no. That’s the clutch point in conversion optimization. Leading up to this decision is the process of decision making.

By |September 19th, 2014|

10 New Episodes of the Brainfluence Podcast

Time really does fly – it seems like we just published our list of the first ten episodes of The Brainfluence Podcast, and here we are with another ten! And if you aren’t getting our weekly episodes delivered to your player automatically, be sure to subscribe! […]

By |August 28th, 2014|

The 1-2 Landing Page Punch that Will Boost Conversions

[Guest post by Jeremy Smith]

Many marketers get so caught up in the technique of marketing that they neglect the human element behind it. Ecommerce, despite its digital facade, is an intensely human platform because it’s driven by people buying stuff from other people. […]

By |August 26th, 2014|