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Pubcon Discount, See Cialdini (and me)

Pubcon Discount, See Cialdini (and me)

Pubcon 2012 (Las Vegas, October 16 – 18, 2012), the big gathering of digital marketers and web site operators of all kinds, has a persuasion theme this year! Primary keynote speaker will be Robert Cialdini, author of the classic Influence: The Psychology of Persuasion and Yes! 50 Scientifically Proven Ways to Be Persuasive, among others. [...]

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Landing Page Optimization by Tim Ash

Landing Page Optimization by Tim Ash

Book Review: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash , Maura Ginty, and Rich Page. The first edition of Tim Ash’s Landing Page Optimization has been called the Conversion Bible (by me, at least). Unlike the religious tome, though, this resource is far from static. The newest edition has been improved, expanded, and even sports a couple of new co-authors. As before, Ash delves into the psychology and neuroscience of conversion, along with lots of practical advice.

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Does Your Domain Say “Trust Me?”

Does Your Domain Say “Trust Me?”
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Do web searchers pay attention to the domain where the link in the search results leads them? A few years ago, I would have said “no.” For years, I’ve operated or advised websites that ranked at or near the top for various brand names, and found many users assumed the site WAS that brand. Even [...]

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Clicks Don’t Count!

Clicks Don’t Count!

As long as banner ads have been on websites, the number of clicks they garner has been the most important performance metric for an ad. Ads that get fewer clicks are canned in favor of those that get more. I questioned this (with Seth Godin’s unwitting help) a few years ago in College Branding and [...]

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Juice Your Marketing with Dopamine

Juice Your Marketing with Dopamine

Dopamine-driven marketing sounds scary, but it’s more common than one might expect. Dopamine is a key element in the brain’s reward system, and when marketers trigger that system they can reinforce behavior and create positive associations. Ads that make consumers solve a simple puzzle can have this effect (see Puzzling Billboards, Schick Commercial’s Aha! Moment, [...]

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Conversion Lessons from a Busty Bloodsucker

Conversion Lessons from a Busty Bloodsucker
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If you were at my SXSW panel, How Brain Science Turns Browsers into Buyers, you already saw the latest proof that sexy imagery can boost sales. Ion Interactive, a firm specializing in online conversion, ran a test for online game-maker Kabam to improve signup rates for a vampire game, Thirst of Night. Take a look [...]

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How Brain Science Turns Browsers into Buyers: SXSW Recap

How Brain Science Turns Browsers into Buyers: SXSW Recap
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If you were one of the many folks at SXSW who weren’t able to get into the room to view Sunday’s SXSW panel, How Brain Science Turns Browsers into Buyers, or if you weren’t at SXSW at all, here’s a recap. (If you were turned away at the door, or had to sit on the [...]

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Get Schooled: Use Social Personalization Like Higher Ed

Get Schooled: Use Social Personalization Like Higher Ed
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Colleges and universities face some unique marketing challenges in the U.S. With more than 3,000 competitors, attracting the right students takes effort and creativity. Even schools that have no trouble “filling the seats” have important enrollment objectives for academic accomplishment, extracurricular skills, and, in many cases, ability to pay. I’ve written about the need for [...]

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Social Personalization and the Doppelganger Effect

Social Personalization and the Doppelganger Effect

Are you overlooking a way to personalize your ads that goes far beyond the usual “Dear Roger” salutation? In my recent article, Put Your Customer in the Ad, I mentioned that LinkedIn was using profile pictures for targeted ads. Since then, I’ve been able to capture a couple of examples. The first one surprised me [...]

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Neuromarketing on WebProNews

Neuromarketing on WebProNews

This video interview is sort of an introduction to neuromarketing. It was filmed at Pubcon 2010, where I did a spotlight session focused on neuro web design. More WebProNews Videos WebProNews did a nice job of enhancing the interview footage with some additional images and video.

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