Quantcast

Color Psychology, Mind-Controlling Bugs, Blog Boosters, More… Roger’s Picks

You want an eclectic reading list? This week we’ve got color psychology, mind-controlling bugs, big conversion tips, neuro-politics, business blog boosters, and more! […]

By |August 22nd, 2014|

Cooties, Conversion, Brain Reboots, and Habits – Roger’s Picks

Here are the most intriguing and useful articles I’ve found in the last week, plus a summary of my own new content. Enjoy!
[…]

By |August 15th, 2014|

The Neuroscience of Conversion Optimization

[Guest post by Nick Kolenda] If you’re a digital marketer, then you know the feeling. You poured your heart and soul into a recent campaign, and you can’t wait to see the results. A few days later, you check the data and what do you see…an embarrassingly low conversion rate. […]

By |August 14th, 2014|

Videos That Convert, Worst ORM Strategy Ever, Monkey Takedown, More – Roger’s Picks

Here’s this week’s eclectic mix of worthwhile reading from around the Web. Also, things may look a bit different – check out our new, easier-to-read (we hope!) design. Let us know what you think in a comment! […]

By |August 8th, 2014|

How Top Conversion Experts Seduce You Into Giving Up Your Email

Conversion experts optimize websites for a living, so we take a detailed look at how they convert visitors into leads on their own websites.

By |August 5th, 2014|

Selling to Tightwads, High-heeled Hotties, Killer Ad Copy, more – Roger’s Picks

Roger's picks for the week include how to craft killer ads, how to sell to tightwads, spendthrifts, and everyone else, "the high-heeled hottie effect," and more.

By |July 31st, 2014|

Why Your Website Launch is DOA, Twitter Psychology, & More – Roger’s Picks

Here’s what we discovered this week, with my own new content below:
[…]

By |July 25th, 2014|

A Super-Simple Way to Make Your Prices Seem Lower… With One Catch

Want to make your prices seem lower without actually changing them? Here's a research-based technique that will do exactly that, with one small catch... it doesn't work equally well for male and female customers!

By |July 22nd, 2014|

Be Like Bond, Use Persuasion Psychology, and More – Roger’s Picks

We’re playing catchup after a rare vacation, so here’s the best of the best for the last couple of weeks!

Who doesn’t want to be James Bond, at least when he isn’t being tortured by a sadistic villain? I’m sure some 007 movie buff will provide a counter-example, but I don’t recall the fictional secret agent ever giving a public speech. Nevertheless, Nick Morgan (@DrNickMorgan) tells you Why Public Speakers Need To Copy James Bond. Be like Bond! […]

By |July 18th, 2014|

A Totally Bizarre Way to To Get More Phone Leads

My recent podcast interview with Brian Massey (@bmassey), aka The Conversion Scientist, had plenty of practical takeaways, but one of my favorites was Brian’s description of a test he ran to boost phone leads.

Brian’s firm was charged with trying […]

By |July 16th, 2014|