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Mind Hacks, IBM’s Watson as Marketing Expert, and more – Roger’s Picks

As usual, we’ve been scouring the web to bring you a few can’t miss content items. Here’s this week’s selection, and feel free to add your own in a comment! […]

By |May 23rd, 2014|

The Perfect Landing Page, Story Power, More… Roger’s Picks

We talk a lot about stories here at Neuromarketing, for one reason: our brains love stories, which makes them a powerful tool for marketers. Influence expert Danny Brown (@DannyBrown) hits on a key aspect of successful stories in Why the Human Story Will Always Beat Brand Storytelling. (For more story stories, see Your Brain on Stories, and other story posts.) […]

By |May 16th, 2014|

New Speaker Video

Here’s a new video (trailer-length) filmed at a recent AUSOME online marketing event in Austin. The event had a record number of registrations and attendees. I’ve spoken to larger audiences in bigger venues, but nobody is more engaged than the Austin digital marketing community!
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By |May 16th, 2014|

20 Magic Words, How to be Interesting, & More – Roger’s Picks

Here’s a longer than usual batch of diverse (but great) content we discovered in the last seven days… add your own great find in a comment! […]

By |May 2nd, 2014|

Web Psychology, Snackable Content, Flow, and… Boobs? Roger’s Picks

Here we go again – great reads from around the web, and a batch of new interviews with brilliant persuasion experts! […]

By |April 28th, 2014|

Webs of Influence by Nathalie Nahai

Book Review: Webs of Influence: The Psychology of Online Persuasion by Nathalie Nahai

I read a lot of marketing books, but it’s rare to find one that so closely matches my own interests. Nathalie Nahai’s Webs of Influence focuses on the intersection of web design and persuasion psychology. It’s safe to say that if you like Neuromarketing and/or Brainfluence, you’ll find lots to like in Nathalie’s book too. […]

By |April 21st, 2014|

How to Turn a Thank You into Higher Sales, and More: Roger’s Picks

Here’s some of the interesting stuff we’ve gathered during the last 7 days… add your own find in a comment! […]

By |April 4th, 2014|

Pronoun Power, Looong Content, Buffett’s Billion, and More – Roger’s Picks

It was a busy week between speaking gigs in New Orleans and Austin, but never fear – I’ve still got a great selection of the best content I found during the last 7 days! Did you [related: see pronoun article below] find a fascinating feature or amazing article? Leave a comment with a link to your own discovery!
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By |March 21st, 2014|

Subliminal Messages, SXSW Neuromarketing, Formula for a Bestseller, More – Roger’s Picks

Another week, another batch of content for your reading pleasure. Whether you want to turn your book into a bestseller or develop an app that’s as addictive as an illegal drug, we’ve got something for you! […]

By |March 14th, 2014|

Neuro-content, Female Superiority, Now! Power, and More – Roger’s Picks

Here are our picks of content worth reading from around the Web this week… Did you find something worth sharing? Leave a link in a comment!
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By |March 7th, 2014|