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Web Psychology, Snackable Content, Flow, and… Boobs? Roger’s Picks

Here we go again – great reads from around the web, and a batch of new interviews with brilliant persuasion experts! […]

By |April 28th, 2014|

Webs of Influence by Nathalie Nahai

Book Review: Webs of Influence: The Psychology of Online Persuasion by Nathalie Nahai

I read a lot of marketing books, but it’s rare to find one that so closely matches my own interests. Nathalie Nahai’s Webs of Influence focuses on the intersection of web design and persuasion psychology. It’s safe to say that if you like Neuromarketing and/or Brainfluence, you’ll find lots to like in Nathalie’s book too. […]

By |April 21st, 2014|

How to Turn a Thank You into Higher Sales, and More: Roger’s Picks

Here’s some of the interesting stuff we’ve gathered during the last 7 days… add your own find in a comment! […]

By |April 4th, 2014|

Pronoun Power, Looong Content, Buffett’s Billion, and More – Roger’s Picks

It was a busy week between speaking gigs in New Orleans and Austin, but never fear – I’ve still got a great selection of the best content I found during the last 7 days! Did you [related: see pronoun article below] find a fascinating feature or amazing article? Leave a comment with a link to your own discovery!
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By |March 21st, 2014|

Subliminal Messages, SXSW Neuromarketing, Formula for a Bestseller, More – Roger’s Picks

Another week, another batch of content for your reading pleasure. Whether you want to turn your book into a bestseller or develop an app that’s as addictive as an illegal drug, we’ve got something for you! […]

By |March 14th, 2014|

Neuro-content, Female Superiority, Now! Power, and More – Roger’s Picks

Here are our picks of content worth reading from around the Web this week… Did you find something worth sharing? Leave a link in a comment!
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By |March 7th, 2014|

Riddle: When Is Twitter Like an Elevator?

Travel enough, and you encounter a lot of elevators. This simple device can offer some interesting user experience lessons. Some are bizarre ones, like the incomprehensible control system I described in Don’t Redesign Your Elevator! The other day, in a perfectly fine Southern California hotel, I found elevators whose control panels all showed a virtually identical wear pattern. In every one of the four different elevators, the white paint was rubbed off the “L” marking the Lobby floor. […]

By |February 26th, 2014|

Fonts That Create Emotions, and More – Roger’s Picks

We’re trying something new here at Neuromarketing – a quick digest of interesting articles we found this week. Expect an eclectic mix of marketing, neuroscience, psychology, digital, and stuff that doesn’t fit in any of those categories. Cat videos, too! Well, probably no cat videos… but if we find something particularly amusing, we’ll share it! […]

By |February 7th, 2014|

The Future of Web Design May Be Ugly

We’ve seen a variety of disastrous web design trends over the years. Remember splash pages? All-Flash sites? Frames? We may be on the cusp of a new trend: unstyled ugliness.
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By |February 4th, 2014|

Best of Neuromarketing – 2013

It’s time for our annual roundup of the top 12 posts here at Neuromarketing. The main criteria for selection is the amount of reader sharing and overall views. I find that the discerning readers here are great at identifying the most useful content, so a “crowdsourced” approach makes sense. If I missed your favorite, leave a comment! […]

By |December 26th, 2013|