Books about or related to brain science or neuromarketing.

Brainfluence in Hungarian

Invicta Books has released a Hungarian translation of Brainfluence, the eighth translation from the original English.

By |August 3rd, 2015|

The Persuasion Slide Book, Coming Soon!

Coming this summer! My new book, The Persuasion Slide, is a short, well-illustrated explanation of my framework for creating persuasive appeals that work.

By |May 28th, 2015|

Dan Ariely’s Irrationally Yours: Predictably Amusing

Got problems? Author and behavior researcher Dan Ariely has answers. And, they are funny! His new book, Irrationally Yours, combines practical advice, behavior science, and humor.

By |May 21st, 2015|

Spanish Translation of Brainfluence Released

The Spanish version of Brainfluence is now available, at least in Spain. The tweet below from @Empresa_Activa shows the physical book rather than just the cover art. […]

By |March 18th, 2015|

67 Ways to Increase Conversion with Cognitive Biases

All humans have built-in biases. This A to Z list of 67 different cognitive biases explains what they are and how to use them to improve conversion rates.

By |March 11th, 2015|

Junk Science of Wine, Most Hated (But Effective) Ad, More – Roger’s Picks

Wine-tasting is proven to be junk science, and there's a marketing lesson for all products and companies. Also, my newest from Forbes, latest podcasts, etc.

By |February 6th, 2015|

Cialdini Answers: Are Six Principles Still Enough?

What question would you ask Dr. Robert Cialdini? He may not have invented the concept of persuasion psychology, but his 1984 book, Influence: The Psychology of Persuasion, used extensive behavior research to add much needed structure to the field. […]

By |November 5th, 2014|

Cialdini’s Latest Persuasion Secrets, More – Roger’s Picks

It’s been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the Robert Cialdini interview and book review, and the fascinating advice from “Dr. Love,” neurochemistry expert Paul Zak! […]

By |October 31st, 2014|

New Brainfluence Translations

I’m happy to say that there are (or will be) two new translations of Brainfluence – one in simplified Chinese, and (finally!) one in Spanish. […]

By |October 28th, 2014|

Do You Suffer From Funnel Vision?

They say if you have a hammer, everything looks like a nail. One of the favorite tools of marketers, the sales funnel, may produce the same kind of myopia, according to Unmarketing’s Scott Stratten. […]

By |October 21st, 2014|