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Repped: 30 Days to a Better Online Reputation by Andy Beal

Repped: 30 Days to a Better Online Reputation by Andy Beal

Book Review: Repped: 30 Days to a Better Online Reputation by Andy Beal In these days of heavy business books laden with theory, we still encounter a few that are short, action-oriented, and eminently practical. Andy Beal’s Repped is one such book.

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Subliminal Messages, SXSW Neuromarketing, Formula for a Bestseller, More – Roger’s Picks

Subliminal Messages, SXSW Neuromarketing, Formula for a Bestseller, More – Roger’s Picks

Another week, another batch of content for your reading pleasure. Whether you want to turn your book into a bestseller or develop an app that’s as addictive as an illegal drug, we’ve got something for you!

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Hooked by Nir Eyal

Hooked by Nir Eyal

Book Review: Hooked: A Guide to Building Habit-Forming Products by Nir Eyal and Ryan Hoover Were you surprised when Facebook acquired Instagram for $1 billion? Stunned by their $19 billion Whatapp deal? Both of these companies were young and had questionable revenue streams. What they did have, in each case, were stunningly large numbers of [...]

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The Brainfluence CD

The Brainfluence CD

I just received an actual copy of the Brainfluence CD. Despite the fact that it’s unabridged (yep, all 100 techniques are in there), Brilliance Audio made it fit on one CD because it’s in MP3 format.

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Japanese Brainfluence

Japanese Brainfluence

After noticing a sharp uptick in Japan-based subscribers to Neuromarketing, I did a little online sleuthing and found that the long-awaited Japanese version of Brainfluence is now being listed by Amazon.jp and other booksellers. The title of the Japanese translation is,

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Brainfluence in Chinese

Brainfluence in Chinese

There is now a Traditional Chinese translation of Brainfluence! An alert reader spotted it on Books.com.tw. It’s always fun to see the creative title translations that foreign publishers create – rather than doing a literal translation, they usually come up with something catchier for their readers. The Chinese title is,

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German Brainfluence at ConversionSUMMIT

German Brainfluence at ConversionSUMMIT

Attendees at the 2013 Conversion Summit in Frankfurt next week may get a double dose of Brainfluence! In addition to my keynote speech, Brainfluence: Getting Inside Your Customer’s Head, it looks like copies of the German translation of Brainfluence will be rolling off the presses.

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Books That Boost Conversion

Books That Boost Conversion

Website conversion and conversion rate optimization are hot topics these days, and rightly so. It’s getting ever more difficult and expensive to drive traffic to your website, and anything you can do to turn those visitors into leads, customers, etc. will improve the return on investment of the whole effort. When I speak at events [...]

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Neuromarketing for Dummies

Neuromarketing for Dummies

Book Review: Neuromarketing For Dummies by Stephen Genco, Andrew Pohlmann and Peter Steidl Here’s another sign that neuromarketing is becoming a mainstream topic: it now has its own “Dummies” book. But, don’t let the title fool you – Neuromarketing for Dummies is a serious effort and a comprehensive guide to this emerging technology. Genco and [...]

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German & Japanese Brainfluence

German & Japanese Brainfluence

The global reach of Brainfluence is getting a boost. Japanese rights have been sold by Wiley, joining the Korean and Simplified Chinese versions in the Asian marketplace. Publication dates for the Japanese and Chinese versions aren’t yet known (at least by me) – if any Neuromarketing readers spots one of these in the wild, please [...]

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