NeuromarketingWhere Brain Science and Marketing Meet

Archive | Neuroscience and Marketing Books RSS feed for this section

Business, Sport, & Mark Cuban

18. April 2012

Book Review: How to Win at the Sport of Business: If I Can Do It, You Can Do It by Mark Cuban If you aspire to be a corporate drone marking time until five o’clock, or until retirement, don’t bother reading Mark Cuban’s new book, How to Win at the Sport of Business. If you [...]

Brainfluence Price Drop and Reviews

30. March 2012

6 comments

Good news for ebook readers, at least in the U.S. After spending some time at almost $15, the Kindle version of Brainfluence has dropped to its introductory price of $9.99. I don’t control this and I get no notice of these changes, so I can’t say how long this lower will last. If you have [...]

Thinking, Fast and Slow

22. March 2012

12 comments

Book Review: Thinking, Fast and Slow by Daniel Kahneman Scientists love to divide human thinking into two parts: right brain vs. left brain, rational vs. emotional, conscious vs. subconscious, and no doubt many others. Daniel Kahneman, Nobel Prize winner in Economics, proposes a simple split to explain much of human behavior: fast vs. slow. He [...]

Upcoming Appearances – Early 2012

16. January 2012

0 comments

The first quarter is shaping up as a busy time for neuromarketing speaking gigs – I’ve booked a few more than usual to publicize my new book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. For those who can’t attend one of the conferences, there’s one free webcast this week (from the American [...]

Nobelist Kahneman: Emotion, Cognition Merge

2. December 2011

9 comments

At the excellent Freakonomics blog, they have been publishing an extended Q&A series of posts. Their latest guest is Daniel Kahneman, co-recipient the 2002 Nobel Prize in Economics [re-corrected, see discussion in comments], whose new book is Thinking, Fast and Slow. One that I found particularly relevant to neuromarketing was a question about the future [...]

Neuromarketing by Leon Zurawicki

29. November 2011

5 comments

Book Review: Neuromarketing: Exploring the Brain of the Consumer by Leon Zurawicki I’m constantly asked the question, “where can I study neuromarketing?” by those looking for an undergraduate or graduate degree that will enable them to find a neuromarketing job after graduation. It’s fair to say that academia hasn’t fully embraced neuromarketing as a field [...]

The Branded Mind by Erik du Plessis

18. November 2011

2 comments

Book Review – The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand by Erik du Plessis. If you are tired of pop psychology and fluffy neuro-books, then The Branded Mind by Erik du Plessis is for you. This is a book with voluminous research and serious thinking [...]

Brainfluence Book Trailer

2. November 2011

6 comments

Here’s the new video to introduce Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing:

Surprise: Brainfluence for Kindle Launches Early!

27. October 2011

5 comments

Regular readers of Neuromarketing probably know my book Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing will be in stores on November 22. I was hoping that the Kindle version would be available by then, though I was warned that the e-versions were a separate production process and it might not be. To [...]

Brandwashed by Martin Lindstrom

26. September 2011

26 comments

Book Review: Brandwashed, Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom (branding expert and author of Buyology)

« Older Entries

Archive | Neuroscience and Marketing Books RSS feed for this section

Business, Sport, & Mark Cuban

Brainfluence Price Drop and Reviews

Thinking, Fast and Slow

Upcoming Appearances – Early 2012

Nobelist Kahneman: Emotion, Cognition Merge

Neuromarketing by Leon Zurawicki

The Branded Mind by Erik du Plessis

Brainfluence Book Trailer

Surprise: Brainfluence for Kindle Launches Early!

Brandwashed by Martin Lindstrom

Subscribe & Connect!

Neuromarketing Books

Recent Posts