Quantcast

Books about or related to brain science or neuromarketing.

How To Influence Others by Drawing, Even if You Flunked Art

Drawing is a powerful way to get attention and influence others, even if you think you can't draw! Here's a primer from Dan Roam, who has taught tens of thousands of people how to draw.

By |September 16th, 2016|

Surprise! Cialdini Adds 7th Principle, Unity

Two years ago, I spoke to Dr. Robert Cialdini, the “godfather” of persuasion science and the creator of the celebrated Six Principles of Influence. I asked him if, thirty years after completing his seminal book, Influence, he’d add on another one or two. He declined, saying that while there were many influence techniques, the important ones mostly fit into his original six. (Check out our 2014 conversation for some great persuasion insights.) […]

By |September 1st, 2016|

New Video and a Free Workbook for The Persuasion Slide

Two new Persuasion Slide enhancers - a 3 minute video summary, and a free workbook that you can download and use.

By |March 17th, 2016|

The Persuasion Slide Book Is Here!

Want to make your website more persuasive for the price of a latte? My new book, The Persuasion Slide, is available in Amazon’s Kindle Store. […]

By |March 10th, 2016|

Brainfluence in Hungarian

Invicta Books has released a Hungarian translation of Brainfluence, the eighth translation from the original English.

By |August 3rd, 2015|

The Persuasion Slide Book, Coming Soon!

Coming this summer! My new book, The Persuasion Slide, is a short, well-illustrated explanation of my framework for creating persuasive appeals that work.

By |May 28th, 2015|

Dan Ariely’s Irrationally Yours: Predictably Amusing

Got problems? Author and behavior researcher Dan Ariely has answers. And, they are funny! His new book, Irrationally Yours, combines practical advice, behavior science, and humor.

By |May 21st, 2015|

Spanish Translation of Brainfluence Released

The Spanish version of Brainfluence is now available, at least in Spain. The tweet below from @Empresa_Activa shows the physical book rather than just the cover art. […]

By |March 18th, 2015|

67 Ways to Increase Conversion with Cognitive Biases

All humans have built-in biases. This A to Z list of 67 different cognitive biases explains what they are and how to use them to improve conversion rates.

By |March 11th, 2015|

Junk Science of Wine, Most Hated (But Effective) Ad, More – Roger’s Picks

Wine-tasting is proven to be junk science, and there's a marketing lesson for all products and companies. Also, my newest from Forbes, latest podcasts, etc.

By |February 6th, 2015|