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Books about or related to brain science or neuromarketing.

Subliminal Messages, SXSW Neuromarketing, Formula for a Bestseller, More – Roger’s Picks

Another week, another batch of content for your reading pleasure. Whether you want to turn your book into a bestseller or develop an app that’s as addictive as an illegal drug, we’ve got something for you! […]

By |March 14th, 2014|

Hooked by Nir Eyal

Book Review: Hooked: A Guide to Building Habit-Forming Products by Nir Eyal and Ryan Hoover

Were you surprised when Facebook acquired Instagram for $1 billion? Stunned by their $19 billion Whatapp deal? Both of these companies were young and had questionable revenue streams. What they did have, in each case, were stunningly large numbers of frequent users.

How did these companies, along with others like Pinterest and even Facebook itself, achieve such tremendous growth and stickiness? How did Facebook supplant more established competitors like MySpace and Friendster? Nir Eyal, author of Hooked: A Guide to Building Habit-Forming Products, has the answer: these firms created products with habit forming, even addictive, characteristics. […]

By |March 11th, 2014|

The Brainfluence CD

I just received an actual copy of the Brainfluence CD. Despite the fact that it’s unabridged (yep, all 100 techniques are in there), Brilliance Audio made it fit on one CD because it’s in MP3 format. […]

By |March 5th, 2014|

Japanese Brainfluence

After noticing a sharp uptick in Japan-based subscribers to Neuromarketing, I did a little online sleuthing and found that the long-awaited Japanese version of Brainfluence is now being listed by Amazon.jp and other booksellers.

The title of the Japanese translation is, […]

By |January 6th, 2014|

Brainfluence in Chinese

There is now a Traditional Chinese translation of Brainfluence! An alert reader spotted it on Books.com.tw.

It’s always fun to see the creative title translations that foreign publishers create – rather than doing a literal translation, they usually come up with something catchier for their readers. The Chinese title is, […]

By |December 13th, 2013|

German Brainfluence at ConversionSUMMIT

Attendees at the 2013 Conversion Summit in Frankfurt next week may get a double dose of Brainfluence! In addition to my keynote speech, Brainfluence: Getting Inside Your Customer’s Head, it looks like copies of the German translation of Brainfluence will be rolling off the presses. […]

By |August 28th, 2013|

Books That Boost Conversion

Website conversion and conversion rate optimization are hot topics these days, and rightly so. It’s getting ever more difficult and expensive to drive traffic to your website, and anything you can do to turn those visitors into leads, customers, etc. will improve the return on investment of the whole effort.

When I speak at events like Pubcon, The Conversion Conference, and the upcoming Conversion Summit in Frankfurt one of the great benefits is getting to share ideas with industry experts. Two of these people who really know what they are doing are Brian Massey, founder of Conversion Sciences, and Chris Goward, co-founder and CEO of WiderFunnel Marketing Optimization. They both have recent books that will help you improve your website’s performance. Here are the particulars: […]

By |August 26th, 2013|

Neuromarketing for Dummies

Book Review: Neuromarketing For Dummies by Stephen Genco, Andrew Pohlmann and Peter Steidl

Here’s another sign that neuromarketing is becoming a mainstream topic: it now has its own “Dummies” book. But, don’t let the title fool you – Neuromarketing […]

By |July 30th, 2013|

German & Japanese Brainfluence

The global reach of Brainfluence is getting a boost. Japanese rights have been sold by Wiley, joining the Korean and Simplified Chinese versions in the Asian marketplace. Publication dates for the Japanese and Chinese versions aren’t yet known (at least by me) – if any Neuromarketing readers spots one of these in the wild, please let me know! […]

By |June 18th, 2013|

Pitch Anything by Oren Klaff

Book Review: Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

Oren Klaff is an investment banker and deal-maker who, by his own account, has spent more than ten thousand hours developing a “neurofinance” approach to presentations and deal-making. Klaff uses a variety of brain-based techniques to control the flow of discussion and to keep the meeting participants engaged and curious.

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By |May 27th, 2013|