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We All Lie and Cheat, but Not Much

5. June 2012

Having demolished the belief that most people are rational in his last two books, Duke researcher Dan Ariely puts to death the concept that “most people are honest” in his newest book, The Honest Truth About Dishonesty: How We Lie to Everyone – Especially Ourselves.

Business, Sport, & Mark Cuban

18. April 2012

6 comments

Book Review: How to Win at the Sport of Business: If I Can Do It, You Can Do It by Mark Cuban If you aspire to be a corporate drone marking time until five o’clock, or until retirement, don’t bother reading Mark Cuban’s new book, How to Win at the Sport of Business. If you [...]

Brainfluence Price Drop and Reviews

30. March 2012

8 comments

Good news for ebook readers, at least in the U.S. After spending some time at almost $15, the Kindle version of Brainfluence has dropped to its introductory price of $9.99. I don’t control this and I get no notice of these changes, so I can’t say how long this lower will last. If you have [...]

Thinking, Fast and Slow

22. March 2012

12 comments

Book Review: Thinking, Fast and Slow by Daniel Kahneman Scientists love to divide human thinking into two parts: right brain vs. left brain, rational vs. emotional, conscious vs. subconscious, and no doubt many others. Daniel Kahneman, Nobel Prize winner in Economics, proposes a simple split to explain much of human behavior: fast vs. slow. He [...]

Upcoming Appearances – Early 2012

16. January 2012

0 comments

The first quarter is shaping up as a busy time for neuromarketing speaking gigs – I’ve booked a few more than usual to publicize my new book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. For those who can’t attend one of the conferences, there’s one free webcast this week (from the American [...]

Nobelist Kahneman: Emotion, Cognition Merge

2. December 2011

9 comments

At the excellent Freakonomics blog, they have been publishing an extended Q&A series of posts. Their latest guest is Daniel Kahneman, co-recipient the 2002 Nobel Prize in Economics [re-corrected, see discussion in comments], whose new book is Thinking, Fast and Slow. One that I found particularly relevant to neuromarketing was a question about the future [...]

Neuromarketing by Leon Zurawicki

29. November 2011

7 comments

Book Review: Neuromarketing: Exploring the Brain of the Consumer by Leon Zurawicki I’m constantly asked the question, “where can I study neuromarketing?” by those looking for an undergraduate or graduate degree that will enable them to find a neuromarketing job after graduation. It’s fair to say that academia hasn’t fully embraced neuromarketing as a field [...]

The Branded Mind by Erik du Plessis

18. November 2011

2 comments

Book Review – The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand by Erik du Plessis. If you are tired of pop psychology and fluffy neuro-books, then The Branded Mind by Erik du Plessis is for you. This is a book with voluminous research and serious thinking [...]

Brainfluence Book Trailer

2. November 2011

6 comments

Here’s the new video to introduce Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing:

Surprise: Brainfluence for Kindle Launches Early!

27. October 2011

5 comments

Regular readers of Neuromarketing probably know my book Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing will be in stores on November 22. I was hoping that the Kindle version would be available by then, though I was warned that the e-versions were a separate production process and it might not be. To [...]

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Archive | Neuroscience and Marketing Books RSS feed for this section

We All Lie and Cheat, but Not Much

Business, Sport, & Mark Cuban

Brainfluence Price Drop and Reviews

Thinking, Fast and Slow

Upcoming Appearances – Early 2012

Nobelist Kahneman: Emotion, Cognition Merge

Neuromarketing by Leon Zurawicki

The Branded Mind by Erik du Plessis

Brainfluence Book Trailer

Surprise: Brainfluence for Kindle Launches Early!

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