Books about or related to brain science or neuromarketing.
Book Review:Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech) by Gini Dietrich
In a world where public relations firms have been revered for their ability to “spin” stories for their clients, calling a book (and a related website) “Spin Sucks” seems counterintuitive. But, to author Gini Dietrich, it makes perfect sense. […]
This week’s roundup has a distinctly Austin flavor – we didn’t plan it that way, but brainy marketers are as much a part of the Austin scene as brisket and live music! […]
Here we go again – great reads from around the web, and a batch of new interviews with brilliant persuasion experts! […]
Book Review: Webs of Influence: The Psychology of Online Persuasion by Nathalie Nahai
I read a lot of marketing books, but it’s rare to find one that so closely matches my own interests. Nathalie Nahai’s Webs of Influence focuses on the intersection of web design and persuasion psychology. It’s safe to say that if you like Neuromarketing and/or Brainfluence, you’ll find lots to like in Nathalie’s book too. […]
Book Review: Repped: 30 Days to a Better Online Reputation by Andy Beal
In these days of heavy business books laden with theory, we still encounter a few that are short, action-oriented, and eminently practical. Andy Beal’s Repped is one such book. […]
Another week, another batch of content for your reading pleasure. Whether you want to turn your book into a bestseller or develop an app that’s as addictive as an illegal drug, we’ve got something for you! […]
Book Review: Hooked: A Guide to Building Habit-Forming Products by Nir Eyal and Ryan Hoover
Were you surprised when Facebook acquired Instagram for $1 billion? Stunned by their $19 billion Whatapp deal? Both of these companies were young and had questionable revenue streams. What they did have, in each case, were stunningly large numbers of frequent users.
How did these companies, along with others like Pinterest and even Facebook itself, achieve such tremendous growth and stickiness? How did Facebook supplant more established competitors like MySpace and Friendster? Nir Eyal, author of Hooked: A Guide to Building Habit-Forming Products, has the answer: these firms created products with habit forming, even addictive, characteristics. […]
I just received an actual copy of the Brainfluence CD. Despite the fact that it’s unabridged (yep, all 100 techniques are in there), Brilliance Audio made it fit on one CD because it’s in MP3 format. […]
After noticing a sharp uptick in Japan-based subscribers to Neuromarketing, I did a little online sleuthing and found that the long-awaited Japanese version of Brainfluence is now being listed by Amazon.jp and other booksellers.
The title of the Japanese translation is, […]
There is now a Traditional Chinese translation of Brainfluence! An alert reader spotted it on Books.com.tw.
It’s always fun to see the creative title translations that foreign publishers create – rather than doing a literal translation, they usually come up with something catchier for their readers. The Chinese title is, […]