Browsing Category
Neuroscience and Marketing Books
Books about or related to brain science or neuromarketing.
Brandwashed by Martin Lindstrom
Book Review: Brandwashed, Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom (branding expert and author of Buyology)
Brain Bugs by Dean Buonomano
Book Review: Brain Bugs: How the Brain's Flaws Shape Our Lives by Dean Buonomano
The Rivalry in Your Customer’s Brain
Decisions aren't linear conclusions - they are often a battle of competing interests in the consumer's brain. Marketers need to identify some of these rivals and back a winner with their advertising.
Incognito by David Eagleman
Book Review: Incognito: The Secret Lives of the Brain by David Eagleman
Incognito is a look inside our heads: Eagleman, a neuroscientist at Baylor College of Medicine, looks at various aspects of how our brains work and how those…
Nudge by Thaler and Sunstein
Nudge is all about choice architecture, a discipline which structures choices in a way that produces the most beneficial outcome. I don't have to tell Neuromarketing readers that humans often behave in conflict with the traditional…
The Upside of Irrationality by Dan Ariely
Nobody is doing more to add to our knowledge of the irrational side of human behavior than Dan Ariely. Not only does he conduct experiments that are elegant in their simplicity, but he writes about his work and that of other researchers in…
What Don Corleone Could Learn from Guy Kawasaki
When someone thanks you for doing them a favor, there are any number of stock ways to respond. "No problem." "It was nothing." And, of course, "You're welcome." For some situations, though, there's a phrase that beats the common…
Enchantment: How Not to Suck at Business and Life
Guy Kawasaki may be the Dale Carnegie of the technology age. While Enchantment is peppered with references to PowerPoint, Facebook, and other 21st century topics, much of the wisdom is as timeless as what you'll still find in How to Win…
Secrets of the Moneylab
Book Review: Secrets of the Moneylab: How Behavioral Economics Can Impact Your Business by Kay Yut Chen with Marina Krakovsky
Economics can be dry stuff - remember "macro," "micro," and supply/demand curves? Fortunately, Secrets of…
The Price of Everything by Eduardo Porter
Book Review - The Price of Everything: Solving the Mystery of Why We Pay What We Do by Eduardo Porter
Looking for more novel pricing strategies for business, I picked up a copy of The Price of Everything by Eduardo Porter. Although…
