Browsing Category
Neuromarketing
General news and opinion in the field of using brain science in marketing
Best Business Books of 2019 – Strategy+Business
Friction made strategy+business's 2019 list of Best Business Books, one of just three in the management category.
Decoy Pricing: Did United Airlines Fire Their Behavioral Economist?
It appears that United Airlines has stopped using a classic decoy pricing approach for in-flight wifi options.
Customer experience tweaks that boost restaurant results
Restaurant guest experience depends on more than good food and quick service.
Campaign Fundraising vs. Neuromarketing Debate Scores
Neuromarketing scoring of debate performance correlated with candidate fundraising numbers.
FRICTION: The Movie
There's a new book trailer video for FRICTION! Comments are welcome!
Decoy Marketing
Want to sell more? Use decoy pricing - just add a new product version, but make it a little worse.
What can persuasion science tell you about the effect of your messages on the brain?
Persuasion science is a new field that can finally provide scientific answers to questions that have puzzled advertisers, marketers, PR experts but also academics and researchers for decades.
AdAge: Neuromarketing More Than Snake Oil
The leading advertising-focused media outlet has cautiously endorsed consumer neuroscience
Nonprofits: New Study Reveals Fundraising Risk
A new study shows that donation amounts are influenced by the actions of other donors, creating a social proof dilemma. Here's how to maximize donations.
What Marketers Can Learn From A Ketchup Bottle
The lowly ketchup bottle has a couple of important lessons for marketers.