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Ten Episodes of The Brainfluence Podcast

Ten Episodes of The Brainfluence Podcast

Time flies – we’ve published ten episodes of The Brainfluence Podcast already. This seemed like the perfect time to provide a quick guide to these sessions with some of the world’s top experts in persuasion, psychology, neuromarketing, and more. Each episode is about 30 minutes of audio, and the show notes page for each episode [...]

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Fighting Friction, Evil Persuasion, & More – Roger’s Picks

Fighting Friction, Evil Persuasion, & More – Roger’s Picks

We’ve got some particularly good finds this week, with several great user experience-related items. Check ‘em out, add your own! If you are an engineer, friction is your enemy. That’s even more true if you are a web marketer trying to convert browsers into buyers or leads. Jeremy Smith (@jeremysaid) shows you How to Win [...]

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Dumb Comments by Others Make YOU Look Dumb

Dumb Comments by Others Make YOU Look Dumb

Writers need to think about more than the quality of their writing. They need to worry about the quality of the comments on their content. A recent experiment produced an interesting finding: the presence of low-quality comments on an article caused the article itself to be considered lower in quality.

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Dominate Social Media, the 5-Second Conversion Window, & More – Roger’s Picks

Dominate Social Media, the 5-Second Conversion Window, & More – Roger’s Picks

Here’s some of the best stuff I found since last week… add your own great find in a comment!

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How to Win Arguments, Be Attractive, & More – Roger’s Picks

How to Win Arguments, Be Attractive, & More – Roger’s Picks

Heres some of the interesting content we found this week… Got platform? If you are trying to build your reach, a media approach tops traditional marketing, according to Brian Clark (@brianclark) of Copyblogger. Brian explains why and how in this 68-slide deck: SlideShare: 8 Ways a Digital Media Platform is More Powerful than “Marketing”.

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Launching a Novel Product – Reader Challenge

Launching a Novel Product – Reader Challenge

Whenever someone subscribes to this blog, they get a welcome email that encourages them to let me know what their biggest marketing challenge is. I reply to every one of these by private email. Sometimes, I have what I hope is a constructive suggestion. It occurred to me that sharing these brief exchanges (minus any [...]

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Mind Hacks, IBM’s Watson as Marketing Expert, and more – Roger’s Picks

Mind Hacks, IBM’s Watson as Marketing Expert, and more – Roger’s Picks

As usual, we’ve been scouring the web to bring you a few can’t miss content items. Here’s this week’s selection, and feel free to add your own in a comment!

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Spin Sucks by Gini Dietrich

Spin Sucks by Gini Dietrich

Book Review:Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech) by Gini Dietrich In a world where public relations firms have been revered for their ability to “spin” stories for their clients, calling a book (and a related website) “Spin Sucks” seems counterintuitive. But, to author Gini Dietrich, it makes perfect sense.

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The Perfect Landing Page, Story Power, More… Roger’s Picks

The Perfect Landing Page, Story Power, More… Roger’s Picks

We talk a lot about stories here at Neuromarketing, for one reason: our brains love stories, which makes them a powerful tool for marketers. Influence expert Danny Brown (@DannyBrown) hits on a key aspect of successful stories in Why the Human Story Will Always Beat Brand Storytelling. (For more story stories, see Your Brain on [...]

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New Speaker Video

New Speaker Video

Here’s a new video (trailer-length) filmed at a recent AUSOME online marketing event in Austin. The event had a record number of registrations and attendees. I’ve spoken to larger audiences in bigger venues, but nobody is more engaged than the Austin digital marketing community!

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