General news and opinion in the field of using brain science in marketing
Getting your business portrait photo taken? Meeting new people at a networking event? Here's some counter-intuitive advice...
This year’s Habit Summit, organized by Nir Eyal (author of the best-selling Hooked), proved to be one of the more interesting conferences I’ve attended or spoken at. The focus was on building habit-forming products, and the speakers were carefully selected to provide a unique perspective on that process. […]
Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.
The Spanish version of Brainfluence is now available, at least in Spain. The tweet below from @Empresa_Activa shows the physical book rather than just the cover art. […]
Here are the slides from and a quick recap of the Designing for the Mind panel at SXSW 2015.
All humans have built-in biases. This A to Z list of 67 different cognitive biases explains what they are and how to use them to improve conversion rates.
Want to looks smarter and more competent? A new University of Chicago study shows one simple change you can make that will improve your first impression.
In tests of multiple neuromarketing techniques at Temple University, only one was more predictive of advertising success than simply asking the subjects. But, the news is good.