General news and opinion in the field of using brain science in marketing
Two years ago, I spoke to Dr. Robert Cialdini, the “godfather” of persuasion science and the creator of the celebrated Six Principles of Influence. I asked him if, thirty years after completing his seminal book, Influence, he’d add on another one or two. He declined, saying that while there were many influence techniques, the important ones mostly fit into his original six. (Check out our 2014 conversation for some great persuasion insights.) […]
[Guest article by Brandon Leibowitz]
Trust is a crucial element in influencing consumers’ purchase decisions. Experts at the Singapore Management University published an extensive study on the relationship between trust and consumers’ intent to buy. The study revealed that people […]
Want more trust and cooperation? New research shows that food will do that, but only if used correctly.
Reciprocity is a powerful tool in sales and marketing, and the exchange of favors are often of different magnitude.
Your website design may activate threat circuits in your customer's brain.
For ecommerce conversion, confused customers are never a good thing. A confused customer will be slow to order and quick to leave.
Two new Persuasion Slide enhancers - a 3 minute video summary, and a free workbook that you can download and use.