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General news and opinion in the field of using brain science in marketing

How You Can Become A Thought Leader in 30 Days

Want to be Seth Godin in a month? It's not going to happen. But, you can become a recognized expert in a surprisingly short time by using this approach from author Dorie Clark.

By |May 20th, 2015|

An Unexpected Way to Look Smarter

Want to look smarter? You might think performing this simple action will make you look dumb, but the opposite is true according to a Harvard Business School study.

By |May 13th, 2015|

Free To-Do List Apps and Expert Habit Hacks

My favorite free to-do app, reviews of other apps, advice from habit experts, and a few brain-based to-do productivity boosters.

By |May 5th, 2015|

Microsoft Glasses Read Your Emotions

Software giant Microsoft has been granted a patent for glasses that, the patent claims, can measure human emotions. Of particular interest is that the glasses are intended to work in both directions: they measure both the emotional state of the wearer as well as those of people the wearer can see. […]

By |April 30th, 2015|

Increase Your Visitor Engagement, Increase Your Profit

Your site's design can reduce visitor engagement, which will lower your conversion rate and profits. Learn how to track engagement and see examples of how to improve it.

By |April 29th, 2015|

The Simple Sales Booster That Almost Nobody Uses

A recent test described by WhichTestWon showed adding a single line of text to a web page could boost sales, from a few percent to 200+%. Yet, very few websites use this technique. Do you?

By |April 14th, 2015|

Neuromarketing Careers

Are you looking for a career in neuromarketing, or as some prefer to call it, consumer neuroscience? How should you pursue that goal? Is such a goal even a good idea? I’ll try to provide answers, or at least […]

By |April 8th, 2015|

Brainfluence Podcast: Shankman, Kawasaki, and 8 More

Latest Brainfluence Podcast episodes feature Guy Kawasaki, Peter Shankman, and 8 others discussing loyalty, social media, branding, habit formation, neuromarketing and lots more.

By |April 1st, 2015|

Want to Be More Attractive? Science Says Have a Drink.

Getting your business portrait photo taken? Meeting new people at a networking event? Here's some counter-intuitive advice...

By |March 31st, 2015|

Habit Summit 2015: My Deck, and a Surprise Takeaway

This year’s Habit Summit, organized by Nir Eyal (author of the best-selling Hooked), proved to be one of the more interesting conferences I’ve attended or spoken at. The focus was on building habit-forming products, and the speakers were carefully selected to provide a unique perspective on that process. […]

By |March 26th, 2015|