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Love/Hate: Why Disliked Brands Prosper

5. April 2012

Something brand owners strive for is that elusive magic of being loved by consumers. Brands like Apple, Google, Southwest Airlines, and others have earned enduring positive regard among consumers, and those companies outdo their peers in part because of the brand equity they have built. But what about brands people don’t like? Oddly, some of [...]

Brainfluence Price Drop and Reviews

30. March 2012

6 comments

Good news for ebook readers, at least in the U.S. After spending some time at almost $15, the Kindle version of Brainfluence has dropped to its introductory price of $9.99. I don’t control this and I get no notice of these changes, so I can’t say how long this lower will last. If you have [...]

Branding: Avoiding Bad Neighborhoods

29. March 2012

13 comments

Are you placing your brand in a “bad neighborhood?” The other day, I was contacted by a BBC reporter, Daniel Nasaw, working on a story about highway naming. At first I thought he had contacted the wrong person, but it turned out there was logic behind his query. The core question, sparked by a move [...]

Thinking, Fast and Slow

22. March 2012

12 comments

Book Review: Thinking, Fast and Slow by Daniel Kahneman Scientists love to divide human thinking into two parts: right brain vs. left brain, rational vs. emotional, conscious vs. subconscious, and no doubt many others. Daniel Kahneman, Nobel Prize winner in Economics, proposes a simple split to explain much of human behavior: fast vs. slow. He [...]

Conversion Lessons from a Busty Bloodsucker

19. March 2012

17 comments

If you were at my SXSW panel, How Brain Science Turns Browsers into Buyers, you already saw the latest proof that sexy imagery can boost sales. Ion Interactive, a firm specializing in online conversion, ran a test for online game-maker Kabam to improve signup rates for a vampire game, Thirst of Night. Take a look [...]

How Brain Science Turns Browsers into Buyers: SXSW Recap

13. March 2012

6 comments

If you were one of the many folks at SXSW who weren’t able to get into the room to view Sunday’s SXSW panel, How Brain Science Turns Browsers into Buyers, or if you weren’t at SXSW at all, here’s a recap. (If you were turned away at the door, or had to sit on the [...]

Your Brain on Video Games (Infographic)

8. March 2012

1 comment

Gaming companies know a lot about how to light up your brain – to be successful, a game has to be engaging from the start and addictive enough to keep the player coming back. Some video game makers have employed neuromarketing technology to test aspects of game play. We rarely do infographic posts here, but [...]

What’s the Magic Word for Ecommerce Sites?

6. March 2012

10 comments

Long before the Mad Men era, advertising experts knew that certain words get the attention of readers and spur them to action. One word has made just about every top ten list, and new research from Kantar Media shows this word remains as powerful in the online world as it was in print. The study [...]

Harvard Lesson: Verbs Beat Adjectives

1. March 2012

11 comments

The debate among copywriters about verbs vs. adjectives rages on. While the general consensus is that verbs make better sales copy and adjectives serve mainly to slow down the reader, there’s also research that shows properly used adjectives can increase product appeal. Lessons from Harvard B-School If you think your sales challenge is daunting, try [...]

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Archive | Neuromarketing RSS feed for this section

Brainfluence Price Drop and Reviews

Branding: Avoiding Bad Neighborhoods

Thinking, Fast and Slow

Conversion Lessons from a Busty Bloodsucker

Your Brain on Video Games (Infographic)

What’s the Magic Word for Ecommerce Sites?

Harvard Lesson: Verbs Beat Adjectives

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