General news and opinion in the field of using brain science in marketing
Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.
The Spanish version of Brainfluence is now available, at least in Spain. The tweet below from @Empresa_Activa shows the physical book rather than just the cover art. […]
Here are the slides from and a quick recap of the Designing for the Mind panel at SXSW 2015.
All humans have built-in biases. This A to Z list of 67 different cognitive biases explains what they are and how to use them to improve conversion rates.
Want to looks smarter and more competent? A new University of Chicago study shows one simple change you can make that will improve your first impression.
In tests of multiple neuromarketing techniques at Temple University, only one was more predictive of advertising success than simply asking the subjects. But, the news is good.
This weeks picks include the science of first impressions, how to be someone people want to talk to, when to use rounded prices, and lots more!
Exactly how to price products is a big challenge for marketers, but new research provides valuable direction in this complex decision-making process. […]
Wine-tasting is proven to be junk science, and there's a marketing lesson for all products and companies. Also, my newest from Forbes, latest podcasts, etc.
Another couple of months and we’ve got ten more episodes of The Brainfluence Podcast with awesome guests like Paul Zak, Dan Pink, and Robin Dreeke, the FBI’s former top behaviorist! Here’s your chance to catch up on any you missed. Remember, you can either listen or read the transcript. […]