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General news and opinion in the field of using brain science in marketing

  • confusion hurts conversion

Confused Customers Cut Conversions

For ecommerce conversion, confused customers are never a good thing. A confused customer will be slow to order and quick to leave.

By |May 11th, 2016|
  • burger menu

How To Sell a $20 Burger

An upscale hotel in Amsterdam sells a hamburger for about $20. That probably isn’t much out of line with similar meals at big-city hotels, but this establishment uses an interesting technique to make its prices seem a bit more justifiable. […]

By |April 26th, 2016|
  • Persuasion Slide Video and Free Workbook

New Video and a Free Workbook for The Persuasion Slide

Two new Persuasion Slide enhancers - a 3 minute video summary, and a free workbook that you can download and use.

By |March 17th, 2016|
  • The Persuasion Slide

The Persuasion Slide Book Is Here!

Want to make your website more persuasive for the price of a latte? My new book, The Persuasion Slide, is available in Amazon’s Kindle Store. […]

By |March 10th, 2016|
  • 6 Consumer Psychology Hacks

6 Consumer Psychology Hacks You Need to Know NOW!

Six ways a better understanding of consumer behavior can boost conversion rates.

By |February 23rd, 2016|
  • animation-neuromarketing

Animation, Persuasion, and Neuromarketing

Animation has the ability to hijack our attention, keep us watching, and boost recall. Compare two versions of the same video, with and without animation.

By |February 9th, 2016|
  • top rankings

Ranking Psychology: The Best Way to Brag

A new study sheds light on ranking psychology and the best way to promote a brand or product that makes a top list.

By |January 27th, 2016|
  • social proof

Social Proof: Are You Doing It Wrong?

New research shows that all social proof isn't equal - one kind is more persuasive.

By |January 12th, 2016|
  • face-mirror

Unconscious Trust Formed in Milliseconds

Our brains evaluate trust in a face in as little as 33 milliseconds, before we consciously are aware of the face.

By |January 5th, 2016|

Best of Neuromarketing – 2015

It's always tough to choose the year's best Neuromarketing posts, but with our readers doing most of the heavy lifting, here's the Best of Neuromarketing, 2015!

By |December 16th, 2015|