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Neuromarketing
General news and opinion in the field of using brain science in marketing
Neuromarketing Books: The Ultimate Reading List
Roger curates an expansive list of neuromarketing books.
How to Use the Ben Franklin Effect to Increase Loyalty
If you can get a small favor from someone, they are more likely to grant you a bigger one.
Can Caffeine’s Brain Boost Help Ad Recall?
Two cups of coffee provide significant stimulation in areas of the brain associated with attention and memory - how long before marketers exploit this?
Study: Winner Declared in Audio vs. Video for Emotion
When they compared the emotional impact of audio vs. video content, researchers got a surprise.
How to Use Framing to Sell More Warranties and Service Contracts
A single hailstorm changed me from rational to irrational...
A Nudge From The World’s Most Famous Prison
The Tower of London has been a prison, a palace, and a fortress. Now, it offers a lesson in behavioral economics.
Persuasive Tactics To Close Your Next Deal
Here are the seven persuasive tactics to help you get what you want in a business deal.
F-Pattern: A Secret Weapon To Boost Website Conversions
The F-Pattern describes one way visitors view your content. Here's how to optimize for it.
How a Strange Fact About Eyeballs Could Change Your Whole Marketing Plan
Professional public speakers have a knack for getting just the right reactions from their audiences. What they know will help you tweak your entire marketing campaign.
The Surprising Way to Boost Your Optimism
Optimism is good for you, and brain scientist John Medina explains the simple way to increase it.
