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Brainy Marketing: From Deaf Turtles to Dirty Money

22. January 2013

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Brainy Marketing: From Deaf Turtles to Dirty Money

Here’s a compilation of five excerpts and links to recent posts at Brainy Marketing, my Forbes.com blog. Persuading with pictures, manipulating voter minds, surprising effects from thinking in a foreign language, and more.

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Flattery: A Free Way to Increase Recall

17. January 2013

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Flattery: A Free Way to Increase Recall

We know that flattery, a form of social reward, is a powerful tool. In Flattery Will Get You Somewhere, we saw that complimenting an individual made them feel more positively about the person bestowing the favorable comments, even when they think it’s insincere. Now, research shows that compliments aid memory!

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Boozing & Schmoozing: Alcohol Boosts Bonding

11. January 2013

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Boozing & Schmoozing: Alcohol Boosts Bonding

Company happy hours, Friday afternoon beer busts, and similar events are standard operating procedure at many businesses – sometimes to the dismay of the firm’s accountants and attorneys. A new study shows that there are indeed benefits from these kinds of activities. Specifically, the research shows that moderate amounts of alcohol increase both positive emotions [...]

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What Monkeys Teach Us About Social Media

4. January 2013

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What Monkeys Teach Us About Social Media

A social media platform like Twitter is a kind of social science laboratory that can be sliced in various ways. (For some serious social media slicing and dicing, check out the work of my friend Dan Zarrella.) Traditional community dynamics apply – there are high-status individuals who have legions of followers and wield considerable influence, [...]

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Best of Neuromarketing – 2012

20. December 2012

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Best of Neuromarketing – 2012

It’s time for the annual ritual of picking the top Neuromarketing posts of 2012. As in the past, the list is based on reader traffic – the posts listed had the most views, tweets, likes, etc. I’m a strong believer in crowdsourcing, so what better way to determine the best posts of 2012? Here are [...]

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Make Your Christmas Brainy!

11. December 2012

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Make Your Christmas Brainy!

The number of shopping days before Christmas is shrinking, but books – both electronic and paper – can still be ordered in time for either gift-giving or your own holiday reading. I’d love to personally sign every copy of Brainfluence, but with the Kindle and other e-versions, not to mention audiobooks, that’s impossible. Even signing [...]

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Brands Count – Seen or Unseen

6. December 2012

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Brands Count – Seen or Unseen

We’re in the midst of the busiest shopping season of the year, and lots of us will be shopping for stylish gifts. One of the choices we’ll be confronted with is whether to buy an item from a well-known brand or opt for a less expensive item from a store or cheaper brand. If we [...]

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How To Use Product Order To Increase Sales

27. November 2012

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How To Use Product Order To Increase Sales

Whether we are showing products on a web page or offering them in person, if you have more than one product you have a decision to make – the order of presentation. Should you lead with your best product? Close with it for a strong finish? Research shows us several approaches can be successful.

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What Pricing Strategy Beats Discounts?

15. November 2012

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What Pricing Strategy Beats Discounts?

If you want to sell more product by running a sale, which would make more sense: advertising “price cut 33%” or “50% more” product? Functionally, the two are the same level of discounting. Researchers at the University of Minnesota found, though, that a “50% bonus pack” sold 71% more than a “35% discount,” even though [...]

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