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General news and opinion in the field of using brain science in marketing

Why Monkeys Are Smarter Shoppers Than Humans

A new Yale study shows that capuchin monkeys, which respond like humans in many situations, are unlike humans when it comes to preferring more expensive treats.

By |January 14th, 2015|

Sensory Marketing in a Business Card

We think of print as primarily a visual medium and a challenge to use for sensory marketing. You generally can’t smell it, taste it, or hear it. But touch can come into play in many kinds of print media. Hence, you sometimes see the use of heavy or textured paper, varnished covers, raised ink, and other features that go beyond the merely visual. […]

By |January 8th, 2015|

Beyond Clicks: Headlines That Persuade

A new study shows that the content of a headline changes what readers remember and even how they think. The challenge is to write headlines that serve multiple important purposes.

By |December 29th, 2014|

Best of Neuromarketing – 2014

Here are the most-viewed, most-shared Neuromarketing articles from 2014. Great techniques for conversion, persuasion, copywriting, and many more topics that our readers found so useful they had to share!

By |December 23rd, 2014|

Blueprint to Explode Your Niche Site’s Traffic, More – Roger’s Picks

Do you need a blueprint for driving mega-traffic to your niche site? Real-world examples of effective use of social proof? How about a product/pricing strategy that seems illogical but drives sales? That, and lots more, is in this week's picks post.

By |December 19th, 2014|

3 Ways to Convert Your Visitors with Targeted Copy

How do you write more targeted messages that will persuade your prospects to buy into what you’re selling? An important part of making more sales or getting more leads has everything to do with copy that not only connects with visitors, but connects immediately.

By |December 17th, 2014|

Dan Pink Persuasion, Tom Peters Wisdom, More – Roger’s Picks

Here’s your reading list, not to mention a few options for listening and viewing! […]

By |December 12th, 2014|

Still More Brainfluence: 10 New Podcasts

It seems like no time at all since we did the last podcast wrapup… but here we are with 10 more episodes of The Brainfluence Podcast. Each podcast has a full text transcript, too, in case you prefer to […]

By |December 11th, 2014|

3 Neuromarketing Lessons from Video Games

Games are uniquely adept at leveraging human psychology to motivate behavior. We play them for hours on end and enter into a state of flow with an ease not found in other fields. This is no accident: during my time studying game design and working in the field, neurological language like “dopamine hits” and “social proof” were commonplace. In this post, I’ll examine some of the common tools used by video game designers in order ensure engagement and ultimately drive sales.

By |December 9th, 2014|

Content Multiplication Magic, Happy Design, More – Roger’s Picks

We’ve got a double dose of great content for you this week. We didn’t publish a roundup “picks” post last week due to the U.S. Thanksgiving holiday. Here’s what you don’t want to miss: […]

By |December 5th, 2014|