General news and opinion in the field of using brain science in marketing
Diverse topics this week include a one-word motivator that boosts effort and results, why Costco gives you free food, how to create a call to action that gets results, the psychology behind Jeff Bezos's "two pizza" team rule, how music makes your brain work better, and more.
Your weekend reading list for all things brain and marketing-related… […]
Everything in conversion optimization comes down to the customer making a decision... Yes or no. That’s the clutch point in conversion optimization. Leading up to this decision is the process of decision making.
Essential reading for the weekend…
One of the post-speech questions I’m often asked is whether employing my neuromarketing strategies is “manipulative” and/or unethical. This weekend’s Dilbert strip by Scott Adams highlights the divide between manipulation and customer focus: […]
We usually avoid brain diagrams here at Neuromarketing, but Neil Patel (@neilpatel) not only gives you a brain map but tells you how to target each major area with different kinds of content. Get the scoop in How Your Landing Page […]
A study with a rather opaque title, Audience preferences are predicted by temporal reliability of neural processing, has some interesting findings for the field of neuromarketing. Published in Nature, the paper found correlation between fMRI and EEG studies. And, the brain activity measurements correlated with real world viewership of TV programming and the number of tweets during the live broadcast. […]