General news and opinion in the field of using brain science in marketing
Six ways a better understanding of consumer behavior can boost conversion rates.
Animation has the ability to hijack our attention, keep us watching, and boost recall. Compare two versions of the same video, with and without animation.
A new study sheds light on ranking psychology and the best way to promote a brand or product that makes a top list.
Our brains evaluate trust in a face in as little as 33 milliseconds, before we consciously are aware of the face.
It's always tough to choose the year's best Neuromarketing posts, but with our readers doing most of the heavy lifting, here's the Best of Neuromarketing, 2015!
Rhetoric dates back to ancient Greece, but it works today. Here are five simple techniques...
Trying to close a deal? Get a commitment from a big donor? Or, just build a stronger connection with someone? The most critical time for achieving that goal may be the ten minutes before you talk about business. […]