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General news and opinion in the field of using brain science in marketing

The Two-Pizza Rule, Costco’s Sampling Secrets, More… Roger’s Picks

Diverse topics this week include a one-word motivator that boosts effort and results, why Costco gives you free food, how to create a call to action that gets results, the psychology behind Jeff Bezos's "two pizza" team rule, how music makes your brain work better, and more.

By |October 3rd, 2014|

Persuade Like a Con-Artist, Crowdlaunch Your Product, More… Roger’s Picks

Your weekend reading list for all things brain and marketing-related… […]

By |September 26th, 2014|

4 Facts About Decision Making That Will Improve Conversion Rate Optimization

Everything in conversion optimization comes down to the customer making a decision... Yes or no. That’s the clutch point in conversion optimization. Leading up to this decision is the process of decision making.

By |September 19th, 2014|

Starbucks Name-Botching, 10 Conversion Psych Resources, More… Roger’s Picks

Here’s the most interesting content we found this week, followed by my own content here, at Forbes.com, and at The Brainfluence Podcast.
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By |September 19th, 2014|

Two Words That Change How People Think of You

Almost certainly, there are two words that have been drilled into you as important since the day you started talking.

Now, research shows these words have surprising power over how others perceive you. […]

By |September 16th, 2014|

Productivity Secret, Twitter Psychology, Body Language Fails… Roger’s Picks

Essential reading for the weekend…
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By |September 12th, 2014|

Manipulation vs. Customer Focus, Dilbert-style

One of the post-speech questions I’m often asked is whether employing my neuromarketing strategies is “manipulative” and/or unethical. This weekend’s Dilbert strip by Scott Adams highlights the divide between manipulation and customer focus: […]

By |September 9th, 2014|

The Perfect Daily Routine, Landing Page Secrets, more – Roger’s Picks

We usually avoid brain diagrams here at Neuromarketing, but Neil Patel (@neilpatel) not only gives you a brain map but tells you how to target each major area with different kinds of content. Get the scoop in How Your Landing Page […]

By |September 5th, 2014|

Tweets, Viewers Predicted by Brain Studies

A study with a rather opaque title, Audience preferences are predicted by temporal reliability of neural processing, has some interesting findings for the field of neuromarketing. Published in Nature, the paper found correlation between fMRI and EEG studies. And, the brain activity measurements correlated with real world viewership of TV programming and the number of tweets during the live broadcast. […]

By |September 3rd, 2014|

Behavioral Ads, Authorship Autopsy, Thought Leadership… Roger’s Picks

Here’s your required reading for the week! Don’t forget to share your own “must read” find in a comment! […]

By |August 29th, 2014|