General news and opinion in the field of using brain science in marketing
You can write headlines that grab the brain's attention by changing an expected word to an unexpected word. This tequila ad is a great example.
In this article, I obsess about my hunt for the perfect laptop bag, with a little "paradox of choice" psychology thrown in.
Learn how to make your value proposition appeal to your customer's reptilian brain and engage your audience, complete with examples.
The SXSW Panelpicker is open, and our entry this year is Hook ’em: The Psychology of Persuasive Products – SXSW 2016.
Eyes convey trust and attractiveness. With a few adjustments to your photos you can boost both of these characteristics.
Invicta Books has released a Hungarian translation of Brainfluence, the eighth translation from the original English.
Split testing shows too much product information can actually reduce sales - here are four ways to avoid the TMI Effect.
Both apes and humans prefer positive framing. Learn how to use that innate bias to sell more effectively.
Can inhaling a few times make you far more likely to spot erroneous statements? A new study says "yes."
Every year, consumers spend more time using digital devices. Every year, more media is consumed digitally. Naturally, advertising dollars are increasingly flowing to digital as well. But, don’t pull the plug on that direct mail campaign just yet. New […]