General news and opinion in the field of using brain science in marketing
For ecommerce conversion, confused customers are never a good thing. A confused customer will be slow to order and quick to leave.
Two new Persuasion Slide enhancers - a 3 minute video summary, and a free workbook that you can download and use.
Six ways a better understanding of consumer behavior can boost conversion rates.
Animation has the ability to hijack our attention, keep us watching, and boost recall. Compare two versions of the same video, with and without animation.
A new study sheds light on ranking psychology and the best way to promote a brand or product that makes a top list.
Our brains evaluate trust in a face in as little as 33 milliseconds, before we consciously are aware of the face.
It's always tough to choose the year's best Neuromarketing posts, but with our readers doing most of the heavy lifting, here's the Best of Neuromarketing, 2015!