General news and opinion in the field of using brain science in marketing
It’s been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the Robert Cialdini interview and book review, and the fascinating advice from “Dr. Love,” neurochemistry expert Paul Zak! […]
I’m happy to say that there are (or will be) two new translations of Brainfluence – one in simplified Chinese, and (finally!) one in Spanish. […]
Ease into the week off with some reading material, mostly about the brainy side of marketing and sales! […]
Here’s my latest content for the week, and hand picked items both I and my readers liked, too. […]
Here’s the most compelling stuff we found all week, plus what I published. I hope that’s compelling, too!
Media multitasking, watching TV while using Twitter on a phone, for example, is becoming extremely common. A new study finds, however, that these multiple screen users have less gray matter in a specific area of the brain.
Diverse topics this week include a one-word motivator that boosts effort and results, why Costco gives you free food, how to create a call to action that gets results, the psychology behind Jeff Bezos's "two pizza" team rule, how music makes your brain work better, and more.
Your weekend reading list for all things brain and marketing-related… […]
Everything in conversion optimization comes down to the customer making a decision... Yes or no. That’s the clutch point in conversion optimization. Leading up to this decision is the process of decision making.