General news and opinion in the field of using brain science in marketing

The Wrong Font Can Kill You. Literally. Your Sales, Too.

Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.

By |March 24th, 2015|

Spanish Translation of Brainfluence Released

The Spanish version of Brainfluence is now available, at least in Spain. The tweet below from @Empresa_Activa shows the physical book rather than just the cover art. […]

By |March 18th, 2015|

Designing For The Mind – SXSW 2015

Here are the slides from and a quick recap of the Designing for the Mind panel at SXSW 2015.

By |March 14th, 2015|

67 Ways to Increase Conversion with Cognitive Biases

All humans have built-in biases. This A to Z list of 67 different cognitive biases explains what they are and how to use them to improve conversion rates.

By |March 11th, 2015|

One Small Change That Makes You Seem Smarter and More Competent

Want to looks smarter and more competent? A new University of Chicago study shows one simple change you can make that will improve your first impression.

By |March 4th, 2015|

Neuromarketing Bats 1 for 6, Still Wins

In tests of multiple neuromarketing techniques at Temple University, only one was more predictive of advertising success than simply asking the subjects. But, the news is good.

By |March 3rd, 2015|

Be Awesome, from First Impression to Last, and More – Roger’s Picks

This weeks picks include the science of first impressions, how to be someone people want to talk to, when to use rounded prices, and lots more!

By |February 20th, 2015|

How To Set The Right Price Every Time

Exactly how to price products is a big challenge for marketers, but new research provides valuable direction in this complex decision-making process. […]

By |February 18th, 2015|

Junk Science of Wine, Most Hated (But Effective) Ad, More – Roger’s Picks

Wine-tasting is proven to be junk science, and there's a marketing lesson for all products and companies. Also, my newest from Forbes, latest podcasts, etc.

By |February 6th, 2015|

Brainfluence Podcast – Episodes 31 to 40

Another couple of months and we’ve got ten more episodes of The Brainfluence Podcast with awesome guests like Paul Zak, Dan Pink, and Robin Dreeke, the FBI’s former top behaviorist! Here’s your chance to catch up on any you missed. Remember, you can either listen or read the transcript. […]

By |January 29th, 2015|