General news and opinion in the field of using brain science in marketing
Rhetoric dates back to ancient Greece, but it works today. Here are five simple techniques...
Trying to close a deal? Get a commitment from a big donor? Or, just build a stronger connection with someone? The most critical time for achieving that goal may be the ten minutes before you talk about business. […]
Is one product image enough for ecommerce sites? The TMI Effect says that in many cases, adding more images reduces sales.
Does retail customer experience success depend on neuro-triggers? PIRCH says yes.
Do horizontal website layouts work better? Article looks at heat map and scroll data, plus the psychology and science of web design.
You can write headlines that grab the brain's attention by changing an expected word to an unexpected word. This tequila ad is a great example.
In this article, I obsess about my hunt for the perfect laptop bag, with a little "paradox of choice" psychology thrown in.
Learn how to make your value proposition appeal to your customer's reptilian brain and engage your audience, complete with examples.