General news and opinion in the field of using brain science in marketing

The Simple Sales Booster That Almost Nobody Uses

A recent test described by WhichTestWon showed adding a single line of text to a web page could boost sales, from a few percent to 200+%. Yet, very few websites use this technique. Do you?

By |April 14th, 2015|

Neuromarketing Careers

Are you looking for a career in neuromarketing, or as some prefer to call it, consumer neuroscience? How should you pursue that goal? Is such a goal even a good idea? I’ll try to provide answers, or at least […]

By |April 8th, 2015|

Brainfluence Podcast: Shankman, Kawasaki, and 8 More

Latest Brainfluence Podcast episodes feature Guy Kawasaki, Peter Shankman, and 8 others discussing loyalty, social media, branding, habit formation, neuromarketing and lots more.

By |April 1st, 2015|

Want to Be More Attractive? Science Says Have a Drink.

Getting your business portrait photo taken? Meeting new people at a networking event? Here's some counter-intuitive advice...

By |March 31st, 2015|

Habit Summit 2015: My Deck, and a Surprise Takeaway

This year’s Habit Summit, organized by Nir Eyal (author of the best-selling Hooked), proved to be one of the more interesting conferences I’ve attended or spoken at. The focus was on building habit-forming products, and the speakers were carefully selected to provide a unique perspective on that process. […]

By |March 26th, 2015|

The Wrong Font Can Kill You. Literally. Your Sales, Too.

Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.

By |March 24th, 2015|

Spanish Translation of Brainfluence Released

The Spanish version of Brainfluence is now available, at least in Spain. The tweet below from @Empresa_Activa shows the physical book rather than just the cover art. […]

By |March 18th, 2015|

Designing For The Mind – SXSW 2015

Here are the slides from and a quick recap of the Designing for the Mind panel at SXSW 2015.

By |March 14th, 2015|

67 Ways to Increase Conversion with Cognitive Biases

All humans have built-in biases. This A to Z list of 67 different cognitive biases explains what they are and how to use them to improve conversion rates.

By |March 11th, 2015|

One Small Change That Makes You Seem Smarter and More Competent

Want to looks smarter and more competent? A new University of Chicago study shows one simple change you can make that will improve your first impression.

By |March 4th, 2015|