General news and opinion in the field of using brain science in marketing
Should you lead with the price? Or wait? Harvard and Stanford researchers used fMRI brain scans to find the answer to this common question.
A recent study by French scientists shows there’s one simple thing we can do to increase our apparent trustworthiness. And, as a bonus, we’ll seem more attractive and intelligent, too.
Coming this summer! My new book, The Persuasion Slide, is a short, well-illustrated explanation of my framework for creating persuasive appeals that work.
Ratings and research behemoth Nielsen is doubling down on neuromarketing by completing the purchase of Innerscope Research.
Do you know what The Beatles' best-selling single was? And, do you know the scientific reason that helped propel it to the top?
Got problems? Author and behavior researcher Dan Ariely has answers. And, they are funny! His new book, Irrationally Yours, combines practical advice, behavior science, and humor.
Want to be Seth Godin in a month? It's not going to happen. But, you can become a recognized expert in a surprisingly short time by using this approach from author Dorie Clark.
Want to look smarter? You might think performing this simple action will make you look dumb, but the opposite is true according to a Harvard Business School study.
My favorite free to-do app, reviews of other apps, advice from habit experts, and a few brain-based to-do productivity boosters.
Software giant Microsoft has been granted a patent for glasses that, the patent claims, can measure human emotions. Of particular interest is that the glasses are intended to work in both directions: they measure both the emotional state of the wearer as well as those of people the wearer can see. […]