General news and opinion in the field of using brain science in marketing
Years ago, I stopped using my middle initial on business cards, bylines, and other places. I’m not quite sure why I changed… simplicity? Google? New research shows that making that switch might have been a dumb move. […]
This week’s roundup has a distinctly Austin flavor – we didn’t plan it that way, but brainy marketers are as much a part of the Austin scene as brisket and live music! […]
The cube farm seems to be a vanishing breed, and few, if any, workers merit a private office. Open offices, with no divisions between adjacent workers, are today’s preferred style. This layout can clearly affect individual and group productivity, and the debate rages on as to whether the inevitable distractions and interruptions do enough damage to offset gains in collaboration and communication. […]
Here’s a piece of potentially bad news. Your name, which you are likely stuck with for the rest of your life, can have a significant effect on whether other people believe you. […]
Here we go again – great reads from around the web, and a batch of new interviews with brilliant persuasion experts! […]
How would you like to do a mind-meld with some of the world’s top experts in psychology, persuasion, marketing, neuroscience and more? For free? I’ve got exciting news for my Neuromarketing readers!
We’re still working on the mind-meld technology, but […]
Book Review: Webs of Influence: The Psychology of Online Persuasion by Nathalie Nahai
I read a lot of marketing books, but it’s rare to find one that so closely matches my own interests. Nathalie Nahai’s Webs of Influence focuses on the intersection of web design and persuasion psychology. It’s safe to say that if you like Neuromarketing and/or Brainfluence, you’ll find lots to like in Nathalie’s book too. […]
It’s that time again, and we’ve got a diverse set of reading from around the web. Please share your own great find in a comment!
Need more exposure? Austen Allred (@AustenAllred) tells you how in The Hacker’s Guide to Getting Press . This is a long, detailed post that could easily be turned into an ebook – definitely one to save/bookmark. […]