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It Takes A Village to Clean Up Twitter

It Takes A Village to Clean Up Twitter

Twitter is a mess. Maybe it’s just me, but in the last few weeks the vast majority of my new Twitter followers were bots or people promoting something. Perhaps that’s not unexpected. After all, I’m sure an even higher percentage of my email is spam. In this day and age, it’s a certainty that any [...]

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The Million Dollar Pickle

The Million Dollar Pickle

Years ago, I attended a keynote speech whose main topic was customer service. The speaker’s centerpiece was “the pickle story.” To make a long story short, this guy discovered he was out of pickles just before a big Sunday cookout at his house, and made an emergency run to the closest supermarket. He arrived home, [...]

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Social Media Ads Beat TV

Social Media Ads Beat TV

Visa “Trip for Life” TV Spot from VisaGoWorld on Vimeo. Last week, neuromarketing firm Neurofocus released summary results of a study that compared the performance of the same ad when run on television and on two Internet websites, Facebook and a website controlled by the advertiser. The commercial tested was “Trip For Life,” part of [...]

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Go Viral, the Neuro Way

Go Viral, the Neuro Way

Much of the content on the web is created by users (“user generated content,” or “UGC”), but only a small amount of that is actually interesting enough to generate substantial interest or “go viral.” A new study by OTOInsights, a division of One to One Interactive, looks at user-created videos and flash animation from a [...]

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Scent Marketing vs. Social Media

Scent Marketing vs. Social Media

The other day, Ad Age’s CMO Strategy Section ran a column by Harald Vogt on scent marketing. Vogt may not be entirely impartial on the topic – he is the founder and chief marketer of the Scent Marketing Institute – but he makes some good points when he questions why so few marketers employ olfactory [...]

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Scarcity In Action

Scarcity In Action

In a reply to my post, The Scarcity Effect, Neuromarketing reader Keith Monaghan pointed out how one bourbon marketing effort is employing scarcity to build its brand.

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Is Branding Dead? Our Brains Say No!

Is Branding Dead? Our Brains Say No!

A recent post at ClickZ declares that branding is “Ineffective, Irrelevant, Irritating, and Impotent.” The author, Augustine Fou (I can’t help but point out “fou” is French for “crazy” or “madman” :)), starts by suggesting that “branding” (as a verb) implies an artificial construct, something other than the brand itself. Fou says that he himself [...]

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40 Superb Psychology Blogs

40 Superb Psychology Blogs

Thanks to the UK’s PsyBlog for including Neuromarketing in their list of 40 Superb Psychology Blogs. PsyBlog is written by Jeremy Dean, a researcher at University College London. It’s an honor to be in the company of the other 39 blogs – I highly recommend perusing the list, you’ll find some amazing reading there!

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Proof: Headlines Are Crucial

Proof: Headlines Are Crucial

Should you spend as much time polishing the few words of your headline as on the hundreds of words that comprise your news article or blog post? The answer may well be, “Yes!” according to a new study by OTOInsights. In an unusual combination of neuromarketing and social media research, the firm looked at how [...]

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