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Social networks, social media, online communities, etc.

Can Twitter Make You Skinny?

Could having many connections on social media sites like Twitter and Facebook cause you to lose more weight than, say, running on a treadmill? The answer is… maybe. Research on mice showed that those individuals who socialized with other mice lost more weight than less social mice even when they ate more food. From the Daily Mail:
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By |September 22nd, 2011|

Enchantment: How Not to Suck at Business and Life

Guy Kawasaki may be the Dale Carnegie of the technology age. While Enchantment is peppered with references to PowerPoint, Facebook, and other 21st century topics, much of the wisdom is as timeless as what you'll still find in How to Win Friends and Influence People.

By |March 21st, 2011|

Replies Can Change Customer Minds

It’s axiomatic that you find out how good a business really is when it has already screwed up once; the speed and nature of the fix show the firm’s true nature. After shipping you the wrong item, do they just offer to refund your return shipping? Do they overnight the correct item to you, no questions asked? How quickly do they resolve the problem?

It turns out that the way companies respond to bad online reviews makes a difference, too. As reported by Mediapost, a Harris survey showed that 18% of those who posted a negative review of the merchant and got a reply ended up becoming loyal customers and buying more. […]

By |March 17th, 2011|

It Really DOES Pay to Schmooze

One of my all-time favorite TV commercials is the classic 1990 United Airlines spot that shows a manager distributing plane tickets to the sales staff so they can visit their customers in person. This was filmed in the days […]

By |January 26th, 2011|

The Twitter Spot in Your Brain

These days, you can’t go online without bumping into someone styling himself as a social media guru, a Facebook expert, or a power user of Twitter. And, if you check their online profiles, they actually do have thousands of friends and followers. But are these real friends, or did the supposed expert socializers simply crank up an automation software to rapidly build their follower base? Surprisingly, how capable of being social a person is can be revealed by a brain scan. […]

By |December 27th, 2010|

Starbucks, Your Digital Neighborhood?

Starbucks has changed a lot in the last six months, at least in the digital world. First, they finally ditched their paid-only Wifi and went to a free system that requires only one-click acceptance of their terms of […]

By |October 27th, 2010|

Pubcon Discount & Neuromarketing Debut

Pubcon 2010, (Las Vegas, November 8-11, 2010), the biggest web publishing and web marketing conference, will for the first time feature neuromarketing as a topic. I’ll be doing a solo presentation with a special emphasis on neuro web […]

By |September 9th, 2010|

It Takes A Village to Clean Up Twitter

Twitter is a mess. Maybe it’s just me, but in the last few weeks the vast majority of my new Twitter followers were bots or people promoting something. Perhaps that’s not unexpected. After all, I’m sure an even higher percentage of my email is spam. In this day and age, it’s a certainty that any free medium will attract abuse. But the problem is that there are lots of enablers for Twitter abuse. Are YOU an enabler of bad behavior?

(As you may have noticed, this post is a departure from my usual neuromarketing theme. Don’t worry, I’ll be back to brain-based marketing next time.) […]

By |August 16th, 2010|

The Million Dollar Pickle

Years ago, I attended a keynote speech whose main topic was customer service. The speaker’s centerpiece was “the pickle story.” To make a long story short, this guy discovered he was out of pickles just before a big Sunday cookout at his house, and made an emergency run to the closest supermarket. He arrived home, opened the jar, only to find that the top pickle appeared to have a large bite out of it. His wife confirmed the diagnosis, so he rushed back to the store again. That’s when things headed south. […]

By |July 16th, 2010|

Social Media Ads Beat TV

Visa “Trip for Life” TV Spot from VisaGoWorld on Vimeo.

Last week, neuromarketing firm Neurofocus released summary results of a study that compared the performance of the same ad when run on television and on two Internet websites, Facebook and a website controlled by the advertiser. The commercial tested was “Trip For Life,” part of VISA’s multimedia campaign built around the 2010 Winter Olympics. (Neurofocus conducted these tests for its own research purposes, not because they were commissioned by the advertiser.) […]

By |April 16th, 2010|