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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Get 100 amazing brain-based marketing strategies! Brainfluence is recommended for any size business, even startups and nonprofits!

Read this book to learn even more ways to change people's hearts, minds, and actions. — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

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Upcoming Appearances – Early 2012

16. January 2012

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The first quarter is shaping up as a busy time for neuromarketing speaking gigs – I’ve booked a few more than usual to publicize my new book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. For those who can’t attend one of the conferences, there’s one free webcast this week (from the American [...]

Nobelist Kahneman: Emotion, Cognition Merge

2. December 2011

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At the excellent Freakonomics blog, they have been publishing an extended Q&A series of posts. Their latest guest is Daniel Kahneman, co-recipient the 2002 Nobel Prize in Economics [re-corrected, see discussion in comments], whose new book is Thinking, Fast and Slow. One that I found particularly relevant to neuromarketing was a question about the future [...]

Neuromarketing by Leon Zurawicki

29. November 2011

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Book Review: Neuromarketing: Exploring the Brain of the Consumer by Leon Zurawicki I’m constantly asked the question, “where can I study neuromarketing?” by those looking for an undergraduate or graduate degree that will enable them to find a neuromarketing job after graduation. It’s fair to say that academia hasn’t fully embraced neuromarketing as a field [...]

The Branded Mind by Erik du Plessis

18. November 2011

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Book Review – The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand by Erik du Plessis. If you are tired of pop psychology and fluffy neuro-books, then The Branded Mind by Erik du Plessis is for you. This is a book with voluminous research and serious thinking [...]

Brainfluence Book Trailer

2. November 2011

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Here’s the new video to introduce Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing:

Surprise: Brainfluence for Kindle Launches Early!

27. October 2011

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Regular readers of Neuromarketing probably know my book Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing will be in stores on November 22. I was hoping that the Kindle version would be available by then, though I was warned that the e-versions were a separate production process and it might not be. To [...]

Brandwashed by Martin Lindstrom

26. September 2011

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Book Review: Brandwashed, Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom (branding expert and author of Buyology)

Brain Bugs by Dean Buonomano

7. September 2011

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Book Review: Brain Bugs: How the Brain’s Flaws Shape Our Lives by Dean Buonomano

The Rivalry in Your Customer’s Brain

30. August 2011

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Decisions aren’t linear conclusions – they are often a battle of competing interests in the consumer’s brain. Marketers need to identify some of these rivals and back a winner with their advertising.

Incognito by David Eagleman

23. August 2011

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Book Review: Incognito: The Secret Lives of the Brain by David Eagleman Incognito is a look inside our heads: Eagleman, a neuroscientist at Baylor College of Medicine, looks at various aspects of how our brains work and how those functions manifest themselves in our behavior. In one chapter, he looks at our senses and how [...]

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Archive | Neuroscience and Marketing Books RSS feed for this section

Upcoming Appearances – Early 2012

Nobelist Kahneman: Emotion, Cognition Merge

Neuromarketing by Leon Zurawicki

The Branded Mind by Erik du Plessis

Brainfluence Book Trailer

Surprise: Brainfluence for Kindle Launches Early!

Brandwashed by Martin Lindstrom

Brain Bugs by Dean Buonomano

The Rivalry in Your Customer’s Brain

Incognito by David Eagleman

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