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Chew Gum, Get Smart

30. November 2011

Need to get smarter, right now? Pop a stick of gum in your mouth. According to research from St. Lawrence University, you’ll get a boost in cognitive ability for a short time – just 15 to 20 minutes. After that, the benefits fade and gum-chewers perform the same as non-chewers.

Study: Brain Games Give Cognitive Boost

10. August 2011

21 comments

At last, there is scientific proof that it’s possible to boost generalized cognitive performance with specific training, in this case web-based brain games. For years, we’ve heard first that we should keep sharp by doing crossword puzzles or similar brain-challenging activities, only to find later that research has been unable to prove their effectiveness in [...]

Brain Rules for Baby

28. February 2011

6 comments

Review: Brain Rules for Baby: How to Raise a Smart and Happy Child from Zero to Five Want to make your baby a genius? There’s good news and bad news. The bad news: virtually all of the commercial products that claim to boost your baby’s IQ have no proven effect. The good news: there ARE [...]

What Your Dog Can Teach You About Customers

19. November 2010

9 comments

Dogs have many attributes we’d like to see in our customers – they are completely loyal, usually enthusiastic, and are always happy to see us. That might be too much to hope for from our human customers, but a recent study showed something interesting about how dog brains work that we should keep in mind [...]

Keep it Simple for Boomers & Seniors

10. August 2010

2 comments

Targeting Boomers or seniors with your advertising? Keep it simple. While that’s usually good advice for any kind of advertising, brain scans show a dramatic difference in the ability of older brains to suppress distracting information. Studies by Dr. Adam Gazzaley (then at UC Berkeley, now at UC San Francisco) found the suppression difference in [...]

25-Cent Creativity Booster

23. July 2010

10 comments

Want to boost your creativity by investing a quarter or so? Buy a lightbulb. Not the fancy LED, halogen, or compact fluorescent variety – just the old-fashioned, cheap incandescent kind that come in four-packs for a buck or so. Skeptical? Read on…

The Brain That Changes Itself

3. May 2010

4 comments

Book Review: The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science by Norman Doidge For centuries, the human brain was considered largely immutable after childhood. We were told that we had all the brain cells we’d ever get by the time we were adolescents. In short, even under the [...]

A Better Brain in Four Days

28. April 2010

6 comments

We’d all like to think better, but few of us have the time or desire to, say, spend years in a Tibetan monastery learning to meditate. Past studies have shown that such extended training can indeed improve cognitive functioning. Remarkable new research shows that just four days of meditating for 20 minutes per day produced [...]

Use Your Cell Phone, Save Your Brain

13. April 2010

5 comments

Neuromarketing readers know I sometimes venture into the non-marketing area of brain fitness, and I couldn’t resist passing along this bit of research on cell phone use. For years, we’ve been hearing alarming claims that cell phone use causes brain cancer, though no reputable study has established such a link. Now, a study from the [...]

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Archive | Brain Fitness RSS feed for this section

More Evidence Video Games Help Your Brain

Chew Gum, Get Smart

Study: Brain Games Give Cognitive Boost

Brain Rules for Baby

What Your Dog Can Teach You About Customers

Keep it Simple for Boomers & Seniors

25-Cent Creativity Booster

The Brain That Changes Itself

A Better Brain in Four Days

Use Your Cell Phone, Save Your Brain

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