Archive | Brain Fitness RSS feed for this section

Killer Headlines: 3 Must-Read Posts, and More – Roger’s Picks

Killer Headlines: 3 Must-Read Posts, and More – Roger’s Picks

Here’s the best content we found this week! Want to help thousands of fellow readers? Share your own great find in a comment! 3 Ways To Create Killer Headlines Email is still the most reliable and effective way to reach your customers or prospects, but most emails don’t get opened. Even when they do get [...]

Continue Reading...

Video Game Improves Multitasking Skills

Video Game Improves Multitasking Skills

Does multitasking seem to be getting tougher for you as the years pass? In fact, that’s quite normal. By the time you are 40, multitasking is nearly twice as challenging as when you were 20. The good news is that playing a video game has just been shown to improve cognitive function and, in particular, [...]

Continue Reading...

More Evidence Video Games Help Your Brain

More Evidence Video Games Help Your Brain

There’s more evidence that playing video games can improve your brain in ways that go beyond an ability to get higher scores in those games:

Continue Reading...

Chew Gum, Get Smart

Chew Gum, Get Smart

Need to get smarter, right now? Pop a stick of gum in your mouth. According to research from St. Lawrence University, you’ll get a boost in cognitive ability for a short time – just 15 to 20 minutes. After that, the benefits fade and gum-chewers perform the same as non-chewers.

Continue Reading...

Study: Brain Games Give Cognitive Boost

Study: Brain Games Give Cognitive Boost

At last, there is scientific proof that it’s possible to boost generalized cognitive performance with specific training, in this case web-based brain games. For years, we’ve heard first that we should keep sharp by doing crossword puzzles or similar brain-challenging activities, only to find later that research has been unable to prove their effectiveness in [...]

Continue Reading...

Brain Rules for Baby

Brain Rules for Baby

Review: Brain Rules for Baby: How to Raise a Smart and Happy Child from Zero to Five Want to make your baby a genius? There’s good news and bad news. The bad news: virtually all of the commercial products that claim to boost your baby’s IQ have no proven effect. The good news: there ARE [...]

Continue Reading...

What Your Dog Can Teach You About Customers

What Your Dog Can Teach You About Customers

Dogs have many attributes we’d like to see in our customers – they are completely loyal, usually enthusiastic, and are always happy to see us. That might be too much to hope for from our human customers, but a recent study showed something interesting about how dog brains work that we should keep in mind [...]

Continue Reading...

Keep it Simple for Boomers & Seniors

Keep it Simple for Boomers & Seniors

Targeting Boomers or seniors with your advertising? Keep it simple. While that’s usually good advice for any kind of advertising, brain scans show a dramatic difference in the ability of older brains to suppress distracting information. Studies by Dr. Adam Gazzaley (then at UC Berkeley, now at UC San Francisco) found the suppression difference in [...]

Continue Reading...

25-Cent Creativity Booster

25-Cent Creativity Booster

Want to boost your creativity by investing a quarter or so? Buy a lightbulb. Not the fancy LED, halogen, or compact fluorescent variety – just the old-fashioned, cheap incandescent kind that come in four-packs for a buck or so. Skeptical? Read on…

Continue Reading...

The Brain That Changes Itself

The Brain That Changes Itself

Book Review: The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science by Norman Doidge For centuries, the human brain was considered largely immutable after childhood. We were told that we had all the brain cells we’d ever get by the time we were adolescents. In short, even under the [...]

Continue Reading...