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How to Win Arguments, Be Attractive, & More – Roger’s Picks

Heres some of the interesting content we found this week…

Got platform? If you are trying to build your reach, a media approach tops traditional marketing, according to Brian Clark (@brianclark) of Copyblogger. Brian explains why and how in this 68-slide deck: SlideShare: 8 Ways a Digital Media Platform is More Powerful than “Marketing”. […]

By |May 30th, 2014|

The Perfect Landing Page, Story Power, More… Roger’s Picks

We talk a lot about stories here at Neuromarketing, for one reason: our brains love stories, which makes them a powerful tool for marketers. Influence expert Danny Brown (@DannyBrown) hits on a key aspect of successful stories in Why the Human Story Will Always Beat Brand Storytelling. (For more story stories, see Your Brain on Stories, and other story posts.) […]

By |May 16th, 2014|

Killer Headlines: 3 Must-Read Posts, and More – Roger’s Picks

Here’s the best content we found this week! Want to help thousands of fellow readers? Share your own great find in a comment!

3 Ways To Create Killer Headlines
Email is still the most reliable and effective way to reach your customers or prospects, but most emails don’t get opened. Even when they do get opened, few links actually get clicked. In 12 Tips to Boost Email Click Through Rates plus 23 Strategic Subject Lines, Jesse Aaron (@JesseAarone) gives you a range of solutions to get opens and clicks. Handy for content marketers, whose brilliant prose won’t matter if the promotion phase doesn’t work. […]

By |April 11th, 2014|

Video Game Improves Multitasking Skills

Does multitasking seem to be getting tougher for you as the years pass? In fact, that’s quite normal. By the time you are 40, multitasking is nearly twice as challenging as when you were 20. The good news is that playing a video game has just been shown to improve cognitive function and, in particular, multitasking ability in healthy older adults. Adults subjects from 60 to 85 years old became as effective at multitasking as 20 year-olds after just a month of training, according to a new UCSF study. […]

By |September 10th, 2013|

More Evidence Video Games Help Your Brain

There’s more evidence that playing video games can improve your brain in ways that go beyond an ability to get higher scores in those games: […]

By |March 8th, 2012|

Chew Gum, Get Smart

Need to get smarter, right now? Pop a stick of gum in your mouth.

According to research from St. Lawrence University, you’ll get a boost in cognitive ability for a short time – just 15 to 20 minutes. After that, the benefits fade and gum-chewers perform the same as non-chewers. […]

By |November 30th, 2011|

Study: Brain Games Give Cognitive Boost

At last, there is scientific proof that it’s possible to boost generalized cognitive performance with specific training, in this case web-based brain games.

For years, we’ve heard first that we should keep sharp by doing crossword puzzles or similar brain-challenging […]

By |August 10th, 2011|

Brain Rules for Baby

Review: Brain Rules for Baby: How to Raise a Smart and Happy Child from Zero to Five

Want to make your baby a genius? There’s good news and bad news. The bad news: virtually all of the commercial products that claim to boost your baby’s IQ have no proven effect. The good news: there ARE things you can do that WILL boost your baby’s brain power and that are based on rigorous research. John Medina, who previously wrote Brain Rules, gives us the REAL scoop on what works and what doesn’t in the earliest years of a child’s life. Brain Rules for Baby is an engaging book that uses the latest neuroscience and behavior research to sort out why some kids are smart and happy, and others aren’t. […]

By |February 28th, 2011|

What Your Dog Can Teach You About Customers

Dogs have many attributes we’d like to see in our customers – they are completely loyal, usually enthusiastic, and are always happy to see us. That might be too much to hope for from our human customers, but […]

By |November 19th, 2010|

Keep it Simple for Boomers & Seniors

Targeting Boomers or seniors with your advertising? Keep it simple. While that’s usually good advice for any kind of advertising, brain scans show a dramatic difference in the ability of older brains to suppress distracting information. Studies by Dr. Adam Gazzaley (then at UC Berkeley, now at UC San Francisco) found the suppression difference in older vs. younger brains was the key factor in memory formation decline in older people. […]

By |August 10th, 2010|