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Training Your Brain to Multitask

It’s Monday, your inbox is full of unanswered emails, you desk is piled high with paper, and you’ve got a couple of important project deadlines looming. There’s one bright spot: although past research has indicated that people’s ability to multitask, i.e., perform several tasks at once, is very limited, a new study shows one can improve multitasking ability with training. First, the bad news: […]

By |August 24th, 2009|

Smarts from Sunshine

We all know that sunshine seems to have an impact on your mood, but could it even affect how well you think and make decisions? Surprising new research from the University of Alabama at Birmingham suggests that it can: […]

By |August 7th, 2009|

Another Way Video Games Make You Smarter

One of my most read, tweeted, and retweeted posts lately has been Video Games Make You Smarter… Really. In addition to the cognitive enhancement from “shooter” and other games involving intense screen action, there’s another way that video games can help brain fitness. […]

By |July 28th, 2009|

Nap for Success

Not long ago we learned that daydreaming is the key to creativity, and now I’ve got even better news: napping makes you smarter! Or, according to Richard Restak’s new book, Think Smart: A Neuroscientist’s Prescription for Improving Your Brain’s Performance, at least it helps you learn much more quickly: […]

By |June 29th, 2009|

Another Kind of Green Marketing

Green marketing. “Greenwashing.” Green is the hot color for marketers these days, but there’s an old-fashioned kind of green that most of us overlook: no, not money… trees. There’s evidence that viewing trees and similar greenery can have physiological and behavioral effects: […]

By |April 20th, 2009|

Fitness Marketers Need to Get Brainy

Back in March, I predicted a fitness boom following a huge Newsweek cover story on exercise and the brain (Brain Improvement to Spark Fitness Boom). I’m still waiting. My own health club hasn’t had an observable influx […]

By |September 13th, 2007|