Quantcast

New research in neuroscience

3 Neuromarketing Lessons from Video Games

Games are uniquely adept at leveraging human psychology to motivate behavior. We play them for hours on end and enter into a state of flow with an ease not found in other fields. This is no accident: during my time studying game design and working in the field, neurological language like “dopamine hits” and “social proof” were commonplace. In this post, I’ll examine some of the common tools used by video game designers in order ensure engagement and ultimately drive sales.

By |December 9th, 2014|

Content Multiplication Magic, Happy Design, More – Roger’s Picks

We’ve got a double dose of great content for you this week. We didn’t publish a roundup “picks” post last week due to the U.S. Thanksgiving holiday. Here’s what you don’t want to miss: […]

By |December 5th, 2014|

A Simple Hack That Makes You MUCH More Persuasive

Whether you are writing an article intended to persuade, designing a commercial website, or building your slide deck to pitch your big idea, you can give your credibility a boost with one small change.

By |December 2nd, 2014|

Psychology Hacks for Social Media, More – Roger’s Picks

Your weekend reading list is ready! Just a few must-read items from around the web…

My Stuff
We know that personalization can improve response rates and conversion, but some unpublished research shows the way you personalize a communication makes a huge […]

By |November 21st, 2014|

Revealed: The Best Way to Personalize

What tiny change to a text message appointment reminder cut no-shows by 57%? All it took was adding the recipient’s first name.

This remarkable result hasn’t been formally published, but is recounted in The Small BIG, the latest effort from […]

By |November 21st, 2014|

Build Your Authority, Persuade with Charts, More – Roger’s Picks

Your weekend reading list! […]

By |November 7th, 2014|

Cialdini’s Latest Persuasion Secrets, More – Roger’s Picks

It’s been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the Robert Cialdini interview and book review, and the fascinating advice from “Dr. Love,” neurochemistry expert Paul Zak! […]

By |October 31st, 2014|

How to Scare Your CMO, Brain Upgrades, More – Roger’s Picks

Ease into the week off with some reading material, mostly about the brainy side of marketing and sales! […]

By |October 27th, 2014|

Packaging Power, Imaginative Imagery, More – Roger’s Picks

Here’s my latest content for the week, and hand picked items both I and my readers liked, too. […]

By |October 20th, 2014|

Weird Mood Effects, Psycho Trolls, Unselling, and More – Roger’s Picks

Here’s the most compelling stuff we found all week, plus what I published. I hope that’s compelling, too!
[…]

By |October 10th, 2014|