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ARF NeuroStandards Report

1. November 2011

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A draft version of the product of the NeuroStandards effort by the Advertising Research Foundation is now circulating, and, unsurprisingly, it contains no standards. It does, however, sound an optimistic note for the field of neuromarketing:

Lunch: Your Secret Weapon

25. October 2011

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Top salespeople have often used lunch as a way to help bond with a customer and close a deal. Getting the customer out of the office allows for relaxed conversation and freedom from ringing phones and similar interruptions. Going beyond those obvious benefits, though, there’s research that shows messages are more persuasive when accompanied by [...]

Shop for Success: Why You Need to Indulge Yourself

20. October 2011

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In difficult economic times, it’s tempting, even logical, to watch your purchases carefully. Most people recognize the need to keep up external appearances for, say, a job interview or an important sales call, they may cut back in areas less visible to others by buying generic products instead of brand names. While that seems like [...]

Politics is Simple: Vote for the Tall Guy

18. October 2011

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Our decisions aren’t always as rational as we think, and choosing a presidential candidate is no exception. Researchers at Texas Tech have found an innate preference for candidates who are more physically imposing. This tendency is considered to be an example of evolutionary psychology, in which modern-day humans still exhibit behaviors developed in our hunter-gatherer [...]

Don’t Sell, Seduce!

12. October 2011

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Emotional ads are processed quite differently by the brain than those that appeal to logic, according to a new study published in the Journal of Neuroscience, Psychology and Economics shows that . That might seem like old news to Neuromarketing readers, but the experimental approach was somewhat different than past efforts in this area. Researchers [...]

Can Twitter Make You Skinny?

22. September 2011

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Could having many connections on social media sites like Twitter and Facebook cause you to lose more weight than, say, running on a treadmill? The answer is… maybe. Research on mice showed that those individuals who socialized with other mice lost more weight than less social mice even when they ate more food. From the [...]

How “Loss” Can Be a Winning Strategy

15. September 2011

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If I gave you $50 with the following two choices, what would you do? Keep $30. Gamble, with a 50/50 chance of keeping or losing the whole $50. An experimenter posed that question to subjects, and found that 43% of the subjects chose to gamble. Then the options were changed to:

Vivid Stories Change Donor Behavior

6. September 2011

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A vivid story can put us in a more altruistic mode, a study shows. UK researchers looked at the two ways people think about death – abstractly or specifically. They used a detailed story which placed the reader in a burning apartment to activate specific death thoughts. A second group of subjects answered more general [...]

Sales Secret: The Best Time to Close

31. August 2011

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Want to close a sale? When choosing a time to meet with your customer, don’t just take the first appointment time offered to you. A recent study looked at decisions by judges, and revealed startling differences in outcomes at different times of day. Researchers at Columbia University and Ben Gurion University examined the decisions made [...]

The Rivalry in Your Customer’s Brain

30. August 2011

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Decisions aren’t linear conclusions – they are often a battle of competing interests in the consumer’s brain. Marketers need to identify some of these rivals and back a winner with their advertising.

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Archive | Neuroscience Research RSS feed for this section

ARF NeuroStandards Report

Lunch: Your Secret Weapon

Shop for Success: Why You Need to Indulge Yourself

Politics is Simple: Vote for the Tall Guy

Don’t Sell, Seduce!

How “Loss” Can Be a Winning Strategy

Vivid Stories Change Donor Behavior

Sales Secret: The Best Time to Close

The Rivalry in Your Customer’s Brain

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