Quantcast

New research in neuroscience

Ten Episodes of The Brainfluence Podcast

Time flies – we’ve published ten episodes of The Brainfluence Podcast already. This seemed like the perfect time to provide a quick guide to these sessions with some of the world’s top experts in persuasion, psychology, neuromarketing, and more. Each episode is about 30 minutes of audio, and the show notes page for each episode (linked below) includes a full text transcript as well as links to any resources mentioned in the discussion. To avoid missing any future episodes, subscribe to The Brainfluence Podcast at iTunes, Stitcher, Podbay.FM, or the player of your choice. […]

By |June 17th, 2014|

Fighting Friction, Evil Persuasion, & More – Roger’s Picks

We’ve got some particularly good finds this week, with several great user experience-related items. Check ‘em out, add your own!

If you are an engineer, friction is your enemy. That’s even more true if you are a web marketer trying […]

By |June 12th, 2014|

Dominate Social Media, the 5-Second Conversion Window, & More – Roger’s Picks

Here’s some of the best stuff I found since last week… add your own great find in a comment! […]

By |June 6th, 2014|

How to Win Arguments, Be Attractive, & More – Roger’s Picks

Heres some of the interesting content we found this week…

Got platform? If you are trying to build your reach, a media approach tops traditional marketing, according to Brian Clark (@brianclark) of Copyblogger. Brian explains why and how in this 68-slide deck: SlideShare: 8 Ways a Digital Media Platform is More Powerful than “Marketing”. […]

By |May 30th, 2014|

Mind Hacks, IBM’s Watson as Marketing Expert, and more – Roger’s Picks

As usual, we’ve been scouring the web to bring you a few can’t miss content items. Here’s this week’s selection, and feel free to add your own in a comment! […]

By |May 23rd, 2014|

The Perfect Landing Page, Story Power, More… Roger’s Picks

We talk a lot about stories here at Neuromarketing, for one reason: our brains love stories, which makes them a powerful tool for marketers. Influence expert Danny Brown (@DannyBrown) hits on a key aspect of successful stories in Why the Human Story Will Always Beat Brand Storytelling. (For more story stories, see Your Brain on Stories, and other story posts.) […]

By |May 16th, 2014|

Why Your Middle Initial Makes You Smarter

Years ago, I stopped using my middle initial on business cards, bylines, and other places. I’m not quite sure why I changed… simplicity? Google? New research shows that making that switch might have been a dumb move. […]

By |May 13th, 2014|

Positive Results from Negative Thinking, Naps, Checkout Psychology… Roger’s Picks

This week’s roundup has a distinctly Austin flavor – we didn’t plan it that way, but brainy marketers are as much a part of the Austin scene as brisket and live music! […]

By |May 8th, 2014|

Do Open Offices Destroy Productivity?

The cube farm seems to be a vanishing breed, and few, if any, workers merit a private office. Open offices, with no divisions between adjacent workers, are today’s preferred style. This layout can clearly affect individual and group productivity, and the debate rages on as to whether the inevitable distractions and interruptions do enough damage to offset gains in collaboration and communication. […]

By |May 6th, 2014|

20 Magic Words, How to be Interesting, & More – Roger’s Picks

Here’s a longer than usual batch of diverse (but great) content we discovered in the last seven days… add your own great find in a comment! […]

By |May 2nd, 2014|