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New research in neuroscience

One Small Change That Makes You Seem Smarter and More Competent

Want to looks smarter and more competent? A new University of Chicago study shows one simple change you can make that will improve your first impression.

By |March 4th, 2015|

Neuromarketing Bats 1 for 6, Still Wins

In tests of multiple neuromarketing techniques at Temple University, only one was more predictive of advertising success than simply asking the subjects. But, the news is good.

By |March 3rd, 2015|

Be Awesome, from First Impression to Last, and More – Roger’s Picks

This weeks picks include the science of first impressions, how to be someone people want to talk to, when to use rounded prices, and lots more!

By |February 20th, 2015|

How To Set The Right Price Every Time

Exactly how to price products is a big challenge for marketers, but new research provides valuable direction in this complex decision-making process. […]

By |February 18th, 2015|

Junk Science of Wine, Most Hated (But Effective) Ad, More – Roger’s Picks

Wine-tasting is proven to be junk science, and there's a marketing lesson for all products and companies. Also, my newest from Forbes, latest podcasts, etc.

By |February 6th, 2015|

Brainfluence Podcast – Episodes 31 to 40

Another couple of months and we’ve got ten more episodes of The Brainfluence Podcast with awesome guests like Paul Zak, Dan Pink, and Robin Dreeke, the FBI’s former top behaviorist! Here’s your chance to catch up on any you missed. Remember, you can either listen or read the transcript. […]

By |January 29th, 2015|

Mega-Recap for Roger’s Picks

My “picks” went on vacation over the holidays, and then got off to a slow start in the new year. So, this edition is a big catch-up on my own content from here, Forbes, and my podcasts at RogerDooley.com, along with a few tasty morsels from around the web. […]

By |January 16th, 2015|

Why Monkeys Are Smarter Shoppers Than Humans

A new Yale study shows that capuchin monkeys, which respond like humans in many situations, are unlike humans when it comes to preferring more expensive treats.

By |January 14th, 2015|

Beyond Clicks: Headlines That Persuade

A new study shows that the content of a headline changes what readers remember and even how they think. The challenge is to write headlines that serve multiple important purposes.

By |December 29th, 2014|

Blueprint to Explode Your Niche Site’s Traffic, More – Roger’s Picks

Do you need a blueprint for driving mega-traffic to your niche site? Real-world examples of effective use of social proof? How about a product/pricing strategy that seems illogical but drives sales? That, and lots more, is in this week's picks post.

By |December 19th, 2014|