New research in neuroscience
Is one product image enough for ecommerce sites? The TMI Effect says that in many cases, adding more images reduces sales.
Eyes convey trust and attractiveness. With a few adjustments to your photos you can boost both of these characteristics.
Split testing shows too much product information can actually reduce sales - here are four ways to avoid the TMI Effect.
Both apes and humans prefer positive framing. Learn how to use that innate bias to sell more effectively.
Can inhaling a few times make you far more likely to spot erroneous statements? A new study says "yes."
Every year, consumers spend more time using digital devices. Every year, more media is consumed digitally. Naturally, advertising dollars are increasingly flowing to digital as well. But, don’t pull the plug on that direct mail campaign just yet. New […]
Sales intuition can be a powerful tool, according to a recent study. Salespeople who acted on intuition outperformed those who over-thought the process. I explain the research and give ways to improve intuition.
It's likely a worldwide first: mass transit ads for a masters degree in neuromarketing program at the Autonomous University of Barcelona.
Should you lead with the price? Or wait? Harvard and Stanford researchers used fMRI brain scans to find the answer to this common question.