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The Perfect Landing Page, Story Power, More… Roger’s Picks

The Perfect Landing Page, Story Power, More… Roger’s Picks

We talk a lot about stories here at Neuromarketing, for one reason: our brains love stories, which makes them a powerful tool for marketers. Influence expert Danny Brown (@DannyBrown) hits on a key aspect of successful stories in Why the Human Story Will Always Beat Brand Storytelling. (For more story stories, see Your Brain on [...]

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Why Your Middle Initial Makes You Smarter

Why Your Middle Initial Makes You Smarter

Years ago, I stopped using my middle initial on business cards, bylines, and other places. I’m not quite sure why I changed… simplicity? Google? New research shows that making that switch might have been a dumb move.

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Positive Results from Negative Thinking, Naps, Checkout Psychology… Roger’s Picks

Positive Results from Negative Thinking, Naps, Checkout Psychology… Roger’s Picks

This week’s roundup has a distinctly Austin flavor – we didn’t plan it that way, but brainy marketers are as much a part of the Austin scene as brisket and live music!

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Do Open Offices Destroy Productivity?

Do Open Offices Destroy Productivity?

The cube farm seems to be a vanishing breed, and few, if any, workers merit a private office. Open offices, with no divisions between adjacent workers, are today’s preferred style. This layout can clearly affect individual and group productivity, and the debate rages on as to whether the inevitable distractions and interruptions do enough damage [...]

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20 Magic Words, How to be Interesting, & More – Roger’s Picks

20 Magic Words, How to be Interesting, & More – Roger’s Picks

Here’s a longer than usual batch of diverse (but great) content we discovered in the last seven days… add your own great find in a comment!

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Can Your Name Make You A Liar?

Can Your Name Make You A Liar?

Here’s a piece of potentially bad news. Your name, which you are likely stuck with for the rest of your life, can have a significant effect on whether other people believe you.

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Web Psychology, Snackable Content, Flow, and… Boobs? Roger’s Picks

Web Psychology, Snackable Content, Flow, and… Boobs? Roger’s Picks

Here we go again – great reads from around the web, and a batch of new interviews with brilliant persuasion experts!

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Killer Headlines: 3 Must-Read Posts, and More – Roger’s Picks

Killer Headlines: 3 Must-Read Posts, and More – Roger’s Picks

Here’s the best content we found this week! Want to help thousands of fellow readers? Share your own great find in a comment! 3 Ways To Create Killer Headlines Email is still the most reliable and effective way to reach your customers or prospects, but most emails don’t get opened. Even when they do get [...]

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The Popcorn Effect: When Do Brand Ads Fail?

The Popcorn Effect: When Do Brand Ads Fail?

Guest post by John Carvalho Neuromarketing readers are likely to be familiar with the idea of fluency, and its importance in how we target, craft, and deliver marketing messages that resonate with our audiences.

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Mitch’s Rules, Perfect Testimonials, Dream Control, & More – Roger’s Picks

Mitch’s Rules, Perfect Testimonials, Dream Control, & More – Roger’s Picks

Another week, another batch of required reading from around the web. There’s one new feature this week – after “My Stuff,” I’ve added one “Weird or Wonderful” link just for fun. If you found a compelling piece of content this week, add a link to it in a comment! I’m in constant awe of Mitch [...]

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