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Ouija Board Neuromarketing

Ouija Board Neuromarketing

Every neuromarketing technique has one main purpose: get beneath consumers’ conscious reactions and see what they think subconsciously. While some neuromarketers employ high tech equipment like fMRI machines, a Canadian group says a simple device first used in 1890 may unlock our brain’s secrets. A team from the University of British Columbia’s Visual Cognition Lab [...]

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Women Can Be Irrational, Too

Women Can Be Irrational, Too

This is big news for guys. For years, I’ve gently mocked my half of the species for being far-too-easily influenced by female images. Babes in bikinis alter male behavior, but it doesn’t always take that much. Simply including a photo of an attractive woman in a loan offer was enough to boost the response rate [...]

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Four Words That Double Persuasion

Four Words That Double Persuasion

Want to double your success in persuading people to do as you ask? Four simple words, and even other phrases with the same meaning, have been shown to double the success rate in dozens of studies worldwide.

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Sex, Lies, and Our Secret Motivators

Sex, Lies, and Our Secret Motivators

Here’s news that probably won’t shock you: sex is at the top of our unconscious minds. And, when marketers ask us, we won’t come close to admitting it.

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The Right Way to Reward Your Customers

The Right Way to Reward Your Customers

Guest post by John Carvalho In today’s fragmented marketplace, true brand loyalty seems like a hard thing for companies to acquire and harder still for companies to hang onto. Yet, it’s arguably ever more important. Loyalty programs are a key tool for doing so. From a psychological standpoint, allowing consumers to earn and use perks [...]

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Video Game Improves Multitasking Skills

Video Game Improves Multitasking Skills

Does multitasking seem to be getting tougher for you as the years pass? In fact, that’s quite normal. By the time you are 40, multitasking is nearly twice as challenging as when you were 20. The good news is that playing a video game has just been shown to improve cognitive function and, in particular, [...]

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Names Change Behavior

Names Change Behavior

A new study by David Just and Brian Wansink of the Cornell Food & Brand Lab found that calling the same portion of spaghetti “double-size” instead of regular caused diners to eat less. In fact, the double-size group left 10 times as much food on their plates!

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Neuroscam? Not So Fast…

Neuroscam? Not So Fast…

It’s been a rough few days for neuromarketers. First, Matt Wall of Slate wrote a thoughtful article, What Are Neuromarketers Really Selling?. Then, PopSci jumped on the bandwagon and writer Shaunacy Ferro published Why Neuromarketing Is A Neuroscam. Ferro quoted Wall’s article but added an even more provocative headline.

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The Simple Way To Minimize Buyer’s Remorse

The Simple Way To Minimize Buyer’s Remorse

Guest post by John Carvalho Who hasn’t had buyer’s remorse? That post-purchase anxiety about a decision is all too common. Did we pick wisely? Should we have spent more? Or less? What about the item we could have bought but didn’t – once we make a decision, the “grass is greener” effect kicks in and [...]

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CMU Study Identifies Emotions from Brain Activity

CMU Study Identifies Emotions from Brain Activity

One of the ongoing controversies in neuromarketing is how well current techniques can identify specific emotions. While there’s general agreement that attention and emotional engagement can be tracked, identifying specific emotions with confidence has been elusive. Now, researchers at Carnegie Mellon University have published a new study showing the ability to identify emotions with an [...]

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