New research in neuroscience
Whether you are writing an article intended to persuade, designing a commercial website, or building your slide deck to pitch your big idea, you can give your credibility a boost with one small change.
It’s been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the Robert Cialdini interview and book review, and the fascinating advice from “Dr. Love,” neurochemistry expert Paul Zak! […]
Ease into the week off with some reading material, mostly about the brainy side of marketing and sales! […]
Here’s my latest content for the week, and hand picked items both I and my readers liked, too. […]
Here’s the most compelling stuff we found all week, plus what I published. I hope that’s compelling, too!
Media multitasking, watching TV while using Twitter on a phone, for example, is becoming extremely common. A new study finds, however, that these multiple screen users have less gray matter in a specific area of the brain.
Diverse topics this week include a one-word motivator that boosts effort and results, why Costco gives you free food, how to create a call to action that gets results, the psychology behind Jeff Bezos's "two pizza" team rule, how music makes your brain work better, and more.