New research in neuroscience
Should you lead with the price? Or wait? Harvard and Stanford researchers used fMRI brain scans to find the answer to this common question.
Do you know what The Beatles' best-selling single was? And, do you know the scientific reason that helped propel it to the top?
Got problems? Author and behavior researcher Dan Ariely has answers. And, they are funny! His new book, Irrationally Yours, combines practical advice, behavior science, and humor.
Want to look smarter? You might think performing this simple action will make you look dumb, but the opposite is true according to a Harvard Business School study.
Getting your business portrait photo taken? Meeting new people at a networking event? Here's some counter-intuitive advice...
Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.
Want to looks smarter and more competent? A new University of Chicago study shows one simple change you can make that will improve your first impression.
In tests of multiple neuromarketing techniques at Temple University, only one was more predictive of advertising success than simply asking the subjects. But, the news is good.