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Image Influence: Placing Pictures for Maximum Impact

Image Influence: Placing Pictures for Maximum Impact

There’s an idea from cognitive psychology called cognitive fluency that has been making the rounds in the business world lately. The idea is simple enough: as human beings, we prefer that which is easy for us to understand and process.

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Do Your Customers Feel Ignored?

Do Your Customers Feel Ignored?

No business intentionally ignores its customers. In fact, most managers think they do a reasonably good job of listening. But, if a customer feels ignored, big trouble lies ahead.

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Drunk Tank Pink by Adam Alter

Drunk Tank Pink by Adam Alter

Book Review: Drunk Tank Pink, and Other Unexpected Forces That Shape How We Think, Feel, and Behave by Adam Alter In Drunk Tank Pink, Author Adam Alter uses his own research and that of others to show how we are all influenced by factors we aren’t aware of or don’t acknowledge as important. As such, [...]

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Is This Common Pricing Mistake Costing You Sales?

Is This  Common Pricing Mistake Costing You Sales?

If you have an ecommerce site, how often do customers visit – often after a costly paid click – and end up leaving without buying? Are abandoned shopping carts all too common? Or, if your customers visit your retail store, how often do you see them compare several items, only to buy none of them [...]

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Cultural Differences in Reading Faces

Cultural Differences in Reading Faces

The hottest new thing in neuromarketing is facial coding – the reading of fleeting facial expressions to determine true emotional reaction. Although the concept isn’t new – it dates to Paul Ekman‘s groundbreaking research in the 1950s to 1970s – the ability to capture and interpret facial expressions automatically with simple cameras and even webcams [...]

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The Dark Side of Reader Comments

The Dark Side of Reader Comments

Interactivity has been the name of the game for websites for the last few years, and user-generated content (UGC) has been a mainstay of building content and boosting engagement. Indeed, “content marketing” is the latest web marketing buzzword and reader engagement is high on the list of goals. In contrast to a few years ago, [...]

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Government to Search for Brain’s Buy Button?

Government to Search for Brain’s Buy Button?

OK, there’s not really a buy button in the brain waiting to be discovered. But the U.S. government is, in fact, launching a major project to create a detailed map of the human brain. Much like the earlier and highly successful Human Genome Project, the Brain Activity Map will be a national project to determine [...]

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The Essential Truth in Audi’s Super Bowl Ad

The Essential Truth in Audi’s Super Bowl Ad

As is increasingly common, Audi has posted its 2013 Super Bowl “Prom” commercial for public viewing before it airs during the big game. The plot is simple enough, as you’ll see:

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Brainy Marketing: From Deaf Turtles to Dirty Money

Brainy Marketing: From Deaf Turtles to Dirty Money

Here’s a compilation of five excerpts and links to recent posts at Brainy Marketing, my Forbes.com blog. Persuading with pictures, manipulating voter minds, surprising effects from thinking in a foreign language, and more.

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Flattery: A Free Way to Increase Recall

Flattery: A Free Way to Increase Recall

We know that flattery, a form of social reward, is a powerful tool. In Flattery Will Get You Somewhere, we saw that complimenting an individual made them feel more positively about the person bestowing the favorable comments, even when they think it’s insincere. Now, research shows that compliments aid memory!

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