Archive | Neuroscience Research RSS feed for this section

Neuro-content, Female Superiority, Now! Power, and More – Roger’s Picks

Neuro-content, Female Superiority, Now! Power, and More – Roger’s Picks

Here are our picks of content worth reading from around the Web this week… Did you find something worth sharing? Leave a link in a comment!

Continue Reading...

Power of Ten: The Weird Psychology of Rankings

Power of Ten: The Weird Psychology of Rankings

Headline writers have known for years that rankings articles like “Top 10″ lists generate clicks. University administrators have simultaneously dismissed USNews college rankings as inaccurate and irrelevant while still striving to improve their school’s own ranking. Practically everything is ranked these days – best cities to find love, best places to retire… people seem to [...]

Continue Reading...

Save Time, Persuade with Rhyme!

Save Time, Persuade with Rhyme!

What’s the most famous quote from the OJ Simpson “trial of the century?” Those of us old enough to have watched it on TV, or at lease followed the news accounts, would no doubt come up with, “If the gloves don’t fit, you must acquit!” This phrase, or a variation of it, was used by [...]

Continue Reading...

Study Maps Emotions by Body Part

Study Maps Emotions by Body Part

Researchers at Finland’s Aalto University have produced a set of images showing where in their bodies people experience different emotions. Their news release states, For example, anxiety may be experienced as pain in the chest, whereas falling in love may trigger warm, pleasurable sensations all over the body… The findings have major implications for our [...]

Continue Reading...

Most Overlooked: What Forbes Readers Missed

Most Overlooked: What Forbes Readers Missed

Here’s my last summary post for 2013, and for Neuromarketing readers it may be the most useful of all… My Brainy Marketing column at Forbes.com has a strange characteristic – the viewership of each article varies tremendously. My top post of 2013, Starbucks: Loyalty Program Misfire, is closing in on 100,000 views. Other posts, though, [...]

Continue Reading...

Best of Neuromarketing – 2013

Best of Neuromarketing – 2013

It’s time for our annual roundup of the top 12 posts here at Neuromarketing. The main criteria for selection is the amount of reader sharing and overall views. I find that the discerning readers here are great at identifying the most useful content, so a “crowdsourced” approach makes sense. If I missed your favorite, leave [...]

Continue Reading...

Ouija Board Neuromarketing

Ouija Board Neuromarketing

Every neuromarketing technique has one main purpose: get beneath consumers’ conscious reactions and see what they think subconsciously. While some neuromarketers employ high tech equipment like fMRI machines, a Canadian group says a simple device first used in 1890 may unlock our brain’s secrets. A team from the University of British Columbia’s Visual Cognition Lab [...]

Continue Reading...

Women Can Be Irrational, Too

Women Can Be Irrational, Too

This is big news for guys. For years, I’ve gently mocked my half of the species for being far-too-easily influenced by female images. Babes in bikinis alter male behavior, but it doesn’t always take that much. Simply including a photo of an attractive woman in a loan offer was enough to boost the response rate [...]

Continue Reading...

Four Words That Double Persuasion

Four Words That Double Persuasion

Want to double your success in persuading people to do as you ask? Four simple words, and even other phrases with the same meaning, have been shown to double the success rate in dozens of studies worldwide.

Continue Reading...

Sex, Lies, and Our Secret Motivators

Sex, Lies, and Our Secret Motivators

Here’s news that probably won’t shock you: sex is at the top of our unconscious minds. And, when marketers ask us, we won’t come close to admitting it.

Continue Reading...