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New research in neuroscience

Starbucks Name-Botching, 10 Conversion Psych Resources, More… Roger’s Picks

Here’s the most interesting content we found this week, followed by my own content here, at Forbes.com, and at The Brainfluence Podcast.
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By |September 19th, 2014|

Productivity Secret, Twitter Psychology, Body Language Fails… Roger’s Picks

Essential reading for the weekend…
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By |September 12th, 2014|

The Perfect Daily Routine, Landing Page Secrets, more – Roger’s Picks

We usually avoid brain diagrams here at Neuromarketing, but Neil Patel (@neilpatel) not only gives you a brain map but tells you how to target each major area with different kinds of content. Get the scoop in How Your Landing Page […]

By |September 5th, 2014|

Tweets, Viewers Predicted by Brain Studies

A study with a rather opaque title, Audience preferences are predicted by temporal reliability of neural processing, has some interesting findings for the field of neuromarketing. Published in Nature, the paper found correlation between fMRI and EEG studies. And, the brain activity measurements correlated with real world viewership of TV programming and the number of tweets during the live broadcast. […]

By |September 3rd, 2014|

Behavioral Ads, Authorship Autopsy, Thought Leadership… Roger’s Picks

Here’s your required reading for the week! Don’t forget to share your own “must read” find in a comment! […]

By |August 29th, 2014|

10 New Episodes of the Brainfluence Podcast

Time really does fly – it seems like we just published our list of the first ten episodes of The Brainfluence Podcast, and here we are with another ten! And if you aren’t getting our weekly episodes delivered to your player automatically, be sure to subscribe! […]

By |August 28th, 2014|

Color Psychology, Mind-Controlling Bugs, Blog Boosters, More… Roger’s Picks

You want an eclectic reading list? This week we’ve got color psychology, mind-controlling bugs, big conversion tips, neuro-politics, business blog boosters, and more! […]

By |August 22nd, 2014|

Cooties, Conversion, Brain Reboots, and Habits – Roger’s Picks

Here are the most intriguing and useful articles I’ve found in the last week, plus a summary of my own new content. Enjoy!
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By |August 15th, 2014|

The Neuroscience of Conversion Optimization

[Guest post by Nick Kolenda] If you’re a digital marketer, then you know the feeling. You poured your heart and soul into a recent campaign, and you can’t wait to see the results. A few days later, you check the data and what do you see…an embarrassingly low conversion rate. […]

By |August 14th, 2014|

The Cootie Effect: Touch, Contagion, and Magical Thinking

I’ve written about product contagion – the weird ability of one product to “infect” another with its properties (or its “cooties”) when they touch in a shopping cart – but there’s a related phenomenon that is, if anything, even stranger. […]

By |August 11th, 2014|