New research in neuroscience
A study with a rather opaque title, Audience preferences are predicted by temporal reliability of neural processing, has some interesting findings for the field of neuromarketing. Published in Nature, the paper found correlation between fMRI and EEG studies. And, the brain activity measurements correlated with real world viewership of TV programming and the number of tweets during the live broadcast. […]
Time really does fly – it seems like we just published our list of the first ten episodes of The Brainfluence Podcast, and here we are with another ten! And if you aren’t getting our weekly episodes delivered to your player automatically, be sure to subscribe! […]
[Guest post by Nick Kolenda]
If you’re a digital marketer, then you know the feeling.
You poured your heart and soul into a recent campaign, and you can’t wait to see the results. A few days later, you check the data and what do you see…an embarrassingly low conversion rate. […]
I’ve written about product contagion – the weird ability of one product to “infect” another with its properties (or its “cooties”) when they touch in a shopping cart – but there’s a related phenomenon that is, if anything, even stranger. […]
Here’s this week’s eclectic mix of worthwhile reading from around the Web. Also, things may look a bit different – check out our new, easier-to-read (we hope!) design. Let us know what you think in a comment! […]
Roger's picks for the week include how to craft killer ads, how to sell to tightwads, spendthrifts, and everyone else, "the high-heeled hottie effect," and more.