Quantcast

New research in neuroscience

Social Media Success Predicted by Small EEG Study

A study with a rather opaque title, Audience preferences are predicted by temporal reliability of neural processing, has some interesting findings for the field of neuromarketing. Published in Nature, the paper found correlation between fMRI and EEG studies. And, the brain activity measurements correlated with real world viewership of TV programming and the number of tweets during the live broadcast. […]

By |September 3rd, 2014|

Behavioral Ads, Authorship Autopsy, Thought Leadership… Roger’s Picks

Here’s your required reading for the week! Don’t forget to share your own “must read” find in a comment! […]

By |August 29th, 2014|

10 New Episodes of the Brainfluence Podcast

Time really does fly – it seems like we just published our list of the first ten episodes of The Brainfluence Podcast, and here we are with another ten! And if you aren’t getting our weekly episodes delivered to your player automatically, be sure to subscribe! […]

By |August 28th, 2014|

Color Psychology, Mind-Controlling Bugs, Blog Boosters, More… Roger’s Picks

You want an eclectic reading list? This week we’ve got color psychology, mind-controlling bugs, big conversion tips, neuro-politics, business blog boosters, and more! […]

By |August 22nd, 2014|

Cooties, Conversion, Brain Reboots, and Habits – Roger’s Picks

Here are the most intriguing and useful articles I’ve found in the last week, plus a summary of my own new content. Enjoy!
[…]

By |August 15th, 2014|

The Neuroscience of Conversion Optimization

[Guest post by Nick Kolenda]

If you’re a digital marketer, then you know the feeling.

You poured your heart and soul into a recent campaign, and you can’t wait to see the results. A few days later, you check the data and what do you see…an embarrassingly low conversion rate. […]

By |August 14th, 2014|

The Cootie Effect: Touch, Contagion, and Magical Thinking

I’ve written about product contagion – the weird ability of one product to “infect” another with its properties (or its “cooties”) when they touch in a shopping cart – but there’s a related phenomenon that is, if anything, even stranger. […]

By |August 11th, 2014|

Videos That Convert, Worst ORM Strategy Ever, Monkey Takedown, More – Roger’s Picks

Here’s this week’s eclectic mix of worthwhile reading from around the Web. Also, things may look a bit different – check out our new, easier-to-read (we hope!) design. Let us know what you think in a comment! […]

By |August 8th, 2014|

Selling to Tightwads, High-heeled Hotties, Killer Ad Copy, more – Roger’s Picks

Roger's picks for the week include how to craft killer ads, how to sell to tightwads, spendthrifts, and everyone else, "the high-heeled hottie effect," and more.

By |July 31st, 2014|

Why Your Website Launch is DOA, Twitter Psychology, & More – Roger’s Picks

Here’s what we discovered this week, with my own new content below:
[…]

By |July 25th, 2014|