New research in neuroscience
Want to look smarter? You might think performing this simple action will make you look dumb, but the opposite is true according to a Harvard Business School study.
Getting your business portrait photo taken? Meeting new people at a networking event? Here's some counter-intuitive advice...
Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.
Want to looks smarter and more competent? A new University of Chicago study shows one simple change you can make that will improve your first impression.
In tests of multiple neuromarketing techniques at Temple University, only one was more predictive of advertising success than simply asking the subjects. But, the news is good.
This weeks picks include the science of first impressions, how to be someone people want to talk to, when to use rounded prices, and lots more!
Exactly how to price products is a big challenge for marketers, but new research provides valuable direction in this complex decision-making process. […]
Wine-tasting is proven to be junk science, and there's a marketing lesson for all products and companies. Also, my newest from Forbes, latest podcasts, etc.