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Boozing & Schmoozing: Alcohol Boosts Bonding

Boozing & Schmoozing: Alcohol Boosts Bonding

Company happy hours, Friday afternoon beer busts, and similar events are standard operating procedure at many businesses – sometimes to the dismay of the firm’s accountants and attorneys. A new study shows that there are indeed benefits from these kinds of activities. Specifically, the research shows that moderate amounts of alcohol increase both positive emotions [...]

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What Monkeys Teach Us About Social Media

What Monkeys Teach Us About Social Media

A social media platform like Twitter is a kind of social science laboratory that can be sliced in various ways. (For some serious social media slicing and dicing, check out the work of my friend Dan Zarrella.) Traditional community dynamics apply – there are high-status individuals who have legions of followers and wield considerable influence, [...]

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Best of Neuromarketing – 2012

Best of Neuromarketing – 2012

It’s time for the annual ritual of picking the top Neuromarketing posts of 2012. As in the past, the list is based on reader traffic – the posts listed had the most views, tweets, likes, etc. I’m a strong believer in crowdsourcing, so what better way to determine the best posts of 2012? Here are [...]

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Brands Count – Seen or Unseen

Brands Count – Seen or Unseen

We’re in the midst of the busiest shopping season of the year, and lots of us will be shopping for stylish gifts. One of the choices we’ll be confronted with is whether to buy an item from a well-known brand or opt for a less expensive item from a store or cheaper brand. If we [...]

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How To Use Product Order To Increase Sales

How To Use Product Order To Increase Sales

Whether we are showing products on a web page or offering them in person, if you have more than one product you have a decision to make – the order of presentation. Should you lead with your best product? Close with it for a strong finish? Research shows us several approaches can be successful.

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What Pricing Strategy Beats Discounts?

What Pricing Strategy Beats Discounts?

If you want to sell more product by running a sale, which would make more sense: advertising “price cut 33%” or “50% more” product? Functionally, the two are the same level of discounting. Researchers at the University of Minnesota found, though, that a “50% bonus pack” sold 71% more than a “35% discount,” even though [...]

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Adjectives Drive Book Sales

Adjectives Drive Book Sales

Can sensory-based description make books more accessible, memorable, and, ultimately, more successful?

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Persuade with Pictures

Persuade with Pictures

A picture may be worth MORE than a thousand words in some cases. A new study shows that text is more credible when accompanied by photos, even when the photos don’t support the point of the text!

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Latest Brainy Marketing at Forbes

Latest Brainy Marketing at Forbes

It’s been a while since I recapped my Forbes Brainy Marketing activity here, so here’s what you may have missed. And, be sure to add a comment if you visit. I can “call out” quality comments, and site admins sometimes expose these in different parts of the site.

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Mission Mayhem: How NOT to Ask for Money

Mission Mayhem: How NOT to Ask for Money

Non-profits assume their potential contributors will see the good they will do and generally focus on a theme – a particular disease, a philanthropic cause, and so on. New research shows that success involves more than just generating sympathy for the group’s charitable objective: asking for money to increase awareness of the cause can actually [...]

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