New research in neuroscience
Another week, another batch of required reading from around the web. There’s one new feature this week – after “My Stuff,” I’ve added one “Weird or Wonderful” link just for fun. If you found a compelling piece of content […]
Some words have an unusual power over us, disarming defenses and letting us be persuaded more easily. One of these words is “because.” I was reminded of some fascinating research conducted decades ago by Pubcon keynoter and persuasion legend Robert Cialdini. The study was done decades ago by Ellen Langer, then at Harvard. […]
Here are our picks of content worth reading from around the Web this week… Did you find something worth sharing? Leave a link in a comment!
Headline writers have known for years that rankings articles like “Top 10″ lists generate clicks. University administrators have simultaneously dismissed USNews college rankings as inaccurate and irrelevant while still striving to improve their school’s own ranking. Practically everything is ranked these days – best cities to find love, best places to retire… people seem to love rankings, even when the rankings are so subjective as to be almost meaningless. Now, there’s some hard data that shows how we humans view rankings, and why it may be worth trying to move up (even if you think the rankings are bogus). […]
What’s the most famous quote from the OJ Simpson “trial of the century?” Those of us old enough to have watched it on TV, or at lease followed the news accounts, would no doubt come up with, “If the gloves don’t fit, you must acquit!” This phrase, or a variation of it, was used by Simpson’s lawyer, Johnny Cochran. During the trial, Simpson made a show of struggling to fit into a glove linked to the murder. Simpson was acquitted, of course, and Cochran’s defense earned most of the credit for that outcome. […]
Here’s my last summary post for 2013, and for Neuromarketing readers it may be the most useful of all… My Brainy Marketing column at Forbes.com has a strange characteristic – the viewership of each article varies tremendously. My top post of 2013, Starbucks: Loyalty Program Misfire, is closing in on 100,000 views. Other posts, though, generate just a few hundred. These minimally-viewed posts aren’t bad; sometimes, in my own biased opinion, they have some great business takeaways.
In my Best of Neuromarketing compilation for 2013, I credited my readers here (that’s YOU!) with being discerning enough to serve as judge and jury. But when it comes to my pieces at Forbes I have to agree with Seth Godin, who wrote a few days ago: […]
It’s time for our annual roundup of the top 12 posts here at Neuromarketing. The main criteria for selection is the amount of reader sharing and overall views. I find that the discerning readers here are great at identifying the most useful content, so a “crowdsourced” approach makes sense. If I missed your favorite, leave a comment! […]
Every neuromarketing technique has one main purpose: get beneath consumers’ conscious reactions and see what they think subconsciously. While some neuromarketers employ high tech equipment like fMRI machines, a Canadian group says a simple device first used in 1890 may unlock our brain’s secrets. A team from the University of British Columbia’s Visual Cognition Lab thinks that, used properly, the Ouija Board can show what subjects are really thinking. […]
This is big news for guys. For years, I’ve gently mocked my half of the species for being far-too-easily influenced by female images. Babes in bikinis alter male behavior, but it doesn’t always take that much. Simply including a photo of an attractive woman in a loan offer was enough to boost the response rate as much as a 4% lower interest rate (see A Pretty Woman Beats a Good Loan Deal). Women, meanwhile, have been shown to be largely immune to manipulation by mere photos. In Brainfluence, my chapter on gender is heavily skewed toward influencing males – mostly because it’s far easier!
It would be easy to conclude that guys are ridiculously shallow (even subconsciously), but a new study shows that women aren’t actually immune to what psychologists call “sexual primes.” The lack of female response in past research seems to have been due to the investigators priming the wrong sense: sight. Touch, it turns out, is the more powerful sense for women. […]