New research in neuroscience
Want to make your prices seem lower without actually changing them? Here's a research-based technique that will do exactly that, with one small catch... it doesn't work equally well for male and female customers!
We’re playing catchup after a rare vacation, so here’s the best of the best for the last couple of weeks!
Who doesn’t want to be James Bond, at least when he isn’t being tortured by a sadistic villain? I’m sure some 007 movie buff will provide a counter-example, but I don’t recall the fictional secret agent ever giving a public speech. Nevertheless, Nick Morgan (@DrNickMorgan) tells you Why Public Speakers Need To Copy James Bond. Be like Bond! […]
Here’s our curated list of some great content we found this week!
I’m a complete believer in A/B testing, and I’m always skeptical of sure-fire techniques. But a post by Brian Dean (@Backlinko) shows some dramatic results achieved without exhaustive […]
Here’s the best stuff we found this week, feel free to add your own pick o’the week in a comment! […]
Time flies – we’ve published ten episodes of The Brainfluence Podcast already. This seemed like the perfect time to provide a quick guide to these sessions with some of the world’s top experts in persuasion, psychology, neuromarketing, and more. Each episode is about 30 minutes of audio, and the show notes page for each episode (linked below) includes a full text transcript as well as links to any resources mentioned in the discussion. To avoid missing any future episodes, subscribe to The Brainfluence Podcast at iTunes, Stitcher, Podbay.FM, or the player of your choice. […]
We’ve got some particularly good finds this week, with several great user experience-related items. Check ‘em out, add your own!
If you are an engineer, friction is your enemy. That’s even more true if you are a web marketer trying […]
Heres some of the interesting content we found this week…
Got platform? If you are trying to build your reach, a media approach tops traditional marketing, according to Brian Clark (@brianclark) of Copyblogger. Brian explains why and how in this 68-slide deck: SlideShare: 8 Ways a Digital Media Platform is More Powerful than “Marketing”. […]
As usual, we’ve been scouring the web to bring you a few can’t miss content items. Here’s this week’s selection, and feel free to add your own in a comment! […]
We talk a lot about stories here at Neuromarketing, for one reason: our brains love stories, which makes them a powerful tool for marketers. Influence expert Danny Brown (@DannyBrown) hits on a key aspect of successful stories in Why the Human Story Will Always Beat Brand Storytelling. (For more story stories, see Your Brain on Stories, and other story posts.) […]