Neuro Web Design
New research shows that all social proof isn't equal - one kind is more persuasive.
Our brains evaluate trust in a face in as little as 33 milliseconds, before we consciously are aware of the face.
It's always tough to choose the year's best Neuromarketing posts, but with our readers doing most of the heavy lifting, here's the Best of Neuromarketing, 2015!
Is one product image enough for ecommerce sites? The TMI Effect says that in many cases, adding more images reduces sales.
It's easier than you think to double your results by following this simple plan based on real-world examples.
Do horizontal website layouts work better? Article looks at heat map and scroll data, plus the psychology and science of web design.
Learn how to make your value proposition appeal to your customer's reptilian brain and engage your audience, complete with examples.
Split testing shows too much product information can actually reduce sales - here are four ways to avoid the TMI Effect.
Can user experience design get too tricky or even unethical? Here are illustrations of sneaky techniques used by LinkedIn and others.
Should you lead with the price? Or wait? Harvard and Stanford researchers used fMRI brain scans to find the answer to this common question.