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Brain Fitness

Video Game Improves Multitasking Skills

Does multitasking seem to be getting tougher for you as the years pass? In fact, that's quite normal. By the time you are 40, multitasking is nearly twice as challenging as when you were 20. The good news is that playing a video game has…

Chew Gum, Get Smart

Need to get smarter, right now? Pop a stick of gum in your mouth. According to research from St. Lawrence University, you'll get a boost in cognitive ability for a short time - just 15 to 20 minutes. After that, the benefits fade and…

Study: Brain Games Give Cognitive Boost

At last, there is scientific proof that it's possible to boost generalized cognitive performance with specific training, in this case web-based brain games. For years, we've heard first that we should keep sharp by doing crossword puzzles…

Brain Rules for Baby

Review: Brain Rules for Baby: How to Raise a Smart and Happy Child from Zero to Five Want to make your baby a genius? There's good news and bad news. The bad news: virtually all of the commercial products that claim to boost your baby's IQ…

Keep it Simple for Boomers & Seniors

Targeting Boomers or seniors with your advertising? Keep it simple. While that's usually good advice for any kind of advertising, brain scans show a dramatic difference in the ability of older brains to suppress distracting information.…