When we wrote our recent review of Emotionomics: Winning Hearts and Minds by Dan Hill, our interest in facial coding was sparked. Or, perhaps, re-sparked; when we read Malcolm Gladwell's Blink, we found his discussion of facial coding to…

We talk a lot about EEG measurements for neuromarketing purposes, and occasionally fMRI. We've also discussed facial coding, in which expert viewers analyze fleeting facial expressions to detect emotional states. A technique related to…

The basic concept of facial coding is that a trained observer can detect fleeting facial movements that indicate the true emotions that the subject is experiencing, even if the subject is trying to conceal those emotions. I've written…

It's been fifteen years since the last time we answered, "What is neuromarketing?" Here's the overdue update.

Can neuromarketing explain why Trump won, and why the polls were so wrong?

A recent study by French scientists shows there’s one simple thing we can do to increase our apparent trustworthiness. And, as a bonus, we’ll seem more attractive and intelligent, too.

Software giant Microsoft has been granted a patent for glasses that, the patent claims, can measure human emotions. Of particular interest is that the glasses are intended to work in both directions: they measure both the emotional state of…

In a possible sign that the neuromarketing industry is maturing, two well-regarded firms in the space have announced their merger: Sands Research and Neurons, Inc. Sands, founded by Dr. Stephen Sands, is best known for their "brain…

We're trying something new here at Neuromarketing - a quick digest of interesting articles we found this week. Expect an eclectic mix of marketing, neuroscience, psychology, digital, and stuff that doesn't fit in any of those categories.…

It's time for our annual roundup of the top 12 posts here at Neuromarketing. The main criteria for selection is the amount of reader sharing and overall views. I find that the discerning readers here are great at identifying the most useful…