Want to boost your digital trust? Studies show there's an easy approach you can use.

Trust is a crucial element in influencing consumers’ purchase decisions. Experts at the Singapore Management University published an extensive study on the relationship between trust and consumers’ intent to buy. The study revealed that…

Want more trust and cooperation? New research shows that food will do that, but only if used correctly.

Our brains evaluate trust in a face in as little as 33 milliseconds, before we consciously are aware of the face.

Eyes convey trust and attractiveness. With a few adjustments to your photos you can boost both of these characteristics.

A recent study by French scientists shows there’s one simple thing we can do to increase our apparent trustworthiness. And, as a bonus, we’ll seem more attractive and intelligent, too.

Do web searchers pay attention to the domain where the link in the search results leads them? A few years ago, I would have said "no." For years, I've operated or advised websites that ranked at or near the top for various brand names,…

Business agreements are usually secured by written agreements that define the obligations of the parties and state what happens under various conditions. Having been party to a few business deals launched based mostly on enthusiasm and…

Do you think one short sentence at the end of your ad could cause a major increase in the level of trust customers place in you? Believe it or not, it's true. Researchers found that placing the following statement at the end of an ad for…

Want your customers to trust you? Demonstrate that you trust THEM! This may seem counterintuitive, but there's sound neuromarketing reasoning behind it. The concept revolves around that seemingly magical neurochemical, oxytocin, which is a…