Neuromarketing readers know I sometimes venture into the non-marketing area of brain fitness, and I couldn't resist passing along this bit of research on cell phone use. For years, we've been hearing alarming claims that cell phone use…

From both physicians and fitness gurus, the mantra for effective weight loss is the same: diet and exercise. And we've all had friends who gushed about starting a modest walking program, for example, and saw themselves drop unwanted…

One of the more startling conclusions in Martin Lindstrom's Buyology was that tobacco warning labels might really be ads. Specifically, Lindstrom described the results of fMRI brain scan research that showed images associated with smoking…

For those of us past the age of childhood, there's good news from MIT and Johns Hopkins: conclusive proof that adult brains are capable of reorganization and change. While there has been considerable evidence of brain plasticity and…

Students popping "smart" pills before exams? It's happening with increasing frequency on both sides of the Atlantic, according to Students turn to smart drugs for exam help in The Scotsman. Students are increasingly using nootropic drugs,…

One of my most read, tweeted, and retweeted posts lately has been Video Games Make You Smarter... Really. In addition to the cognitive enhancement from "shooter" and other games involving intense screen action, there's another way that…

Can video games make you a better air traffic controller? How about a better surgeon? And, for the huge demographic bubble of baby boomers, can video games keep you cognitively sharp into old age? Continuing our focus on brain fitness…

Ever wonder why you can't remember the name of the person you met ten minutes earlier? It could be you weren't paying attention. Or, it could be your dentate gyrus:

Does grouping products together into a single-price bundle increase the perception of value? Most of us would answer "yes," but surprising research shows there is at least one condition where such grouping can actually reduce the apparent…

Book Review: Hooked: A Guide to Building Habit-Forming Products by Nir Eyal and Ryan Hoover Were you surprised when Facebook acquired Instagram for $1 billion? Stunned by their $19 billion Whatapp deal? Both of these companies were…