My "picks" went on vacation over the holidays, and then got off to a slow start in the new year. So, this edition is a big catch-up on my own content from here, Forbes, and my podcasts at RogerDooley.com, along with a few tasty morsels from…

Essential reading for the weekend...

We usually avoid brain diagrams here at Neuromarketing, but Neil Patel (@neilpatel) not only gives you a brain map but tells you how to target each major area with different kinds of content. Get the scoop in How Your Landing Page Can…

A study with a rather opaque title, Audience preferences are predicted by temporal reliability of neural processing, has some interesting findings for the field of neuromarketing. Published in Nature, the paper found correlation between…

Another week, another batch of required reading from around the web. There's one new feature this week - after "My Stuff," I've added one "Weird or Wonderful" link just for fun. If you found a compelling piece of content this week, add a…

In a possible sign that the neuromarketing industry is maturing, two well-regarded firms in the space have announced their merger: Sands Research and Neurons, Inc. Sands, founded by Dr. Stephen Sands, is best known for their "brain…

We know that beer affects our brain, at least if we drink enough, but a novel promotion by a South African beer company turns the tables: it lets drinkers control beer with their brain. The thirsty consumer simply dons an EEG headset (no…

It's been a rough few days for neuromarketers. First, Matt Wall of Slate wrote a thoughtful article, What Are Neuromarketers Really Selling?. Then, PopSci jumped on the bandwagon and writer Shaunacy Ferro published Why Neuromarketing Is A…

Sands Research has released their 2013 Super Bowl winners and losers, along with the "brain movies" to show how each ad lit up viewers' brains. For the first time that I can remember, the top spot was a tie - Coca-Cola "Security Camera"…

OK, there's not really a buy button in the brain waiting to be discovered. But the U.S. government is, in fact, launching a major project to create a detailed map of the human brain. Much like the earlier and highly successful Human Genome…