Persuade Like a Con-Artist, Crowdlaunch Your Product, More… Roger’s Picks
Your weekend reading list for all things brain and marketing-related...
Color Psychology, Mind-Controlling Bugs, Blog Boosters, More… Roger’s Picks
You want an eclectic reading list? This week we've got color psychology, mind-controlling bugs, big conversion tips, neuro-politics, business blog boosters, and more!
CMU Study Identifies Emotions from Brain Activity
One of the ongoing controversies in neuromarketing is how well current techniques can identify specific emotions. While there's general agreement that attention and emotional engagement can be tracked, identifying specific emotions with…
Rivalry Marketing
Sometimes the best thing for a brand is an enemy: a rival brand that can be the focus of advertising. The other day, Mark Gallagher and Laura Savard at the BlackCoffee blog put the advantage of focusing on a rival succinctly:
Avoiding Death by Powerpoint, the Neuro Way
Conference-goers know that at any given meeting, they will be subjected to a range of presentations - some interesting, others, well, not so interesting. Conference organizers don't like to offer a podium to inept or boring presenters,…
Subliminal Negativity Works
People hate negative advertising. So why do advertisers (notably political campaigns) keep doing it, and why does it work? We covered this in Why Negative Ads Work, but our brains hold yet another answer, as a test with subliminal…
Neuro-Politics: Chinese Professor Ad
It's not common for mainstream media to analyze ads from a neuromarketing standpoint, but Adam Hanft at Salon does just that for the fascinating "Chinese professor" ad. Sponsored by a group called Citizens Against Government Waste, the…
Revealed: How Steve Jobs Turned Customers into Fanatics
Marketers gaze in envy at brands like Apple. The firm that built some of the first home computers turned their customers into legions of fanatical evangelists. But, without a Steve Jobs at the helm, or with fewer resources than Apple,…
Why Politics is Hard
If you were asked to judge a policy proposal for addressing a social issue, which would be more important to you, the content of the proposal or the party that wrote it? Most of us would answer that the specific policies would be much…
Guard Your Reptilian Brain!
Every year or so, some fuzzy-thinking critic reads an article about neuromarketing, becomes extremely agitated, and tries to raise the alarm about marketers turning consumers into mind-controlled zombies. The latest push of the…
