Games are uniquely adept at leveraging human psychology to motivate behavior. We play them for hours on end and enter into a state of flow with an ease not found in other fields. This is no accident: during my time studying game design and…

A new report from NPR publishes a letter from The Hartford describing data they gave to Dan Ariely as having been fraudulently manipulated in a paper based on that data.

Reminding people of imaginary cooties can keep them from catching the real, life-threatening ones.

Understand how customer brains work - these are the most important cognitive biases for e-commerce marketers.

Friction made strategy+business's 2019 list of Best Business Books, one of just three in the management category.

Restaurant guest experience depends on more than good food and quick service.

Roger curates an expansive list of neuromarketing books.

The Tower of London has been a prison, a palace, and a fortress. Now, it offers a lesson in behavioral economics.

Here are the seven persuasive tactics to help you get what you want in a business deal.

Is abundance better than scarcity? Lately, insurance giant GEICO has been running an ad comparing their advantages to "the other guy." They illustrate it with a stack of ten chocolate chip cookies for GEICO while their unnamed competitor…