Hiring a social media manager or a salesperson? Maybe you should have the finalists' brains scanned in an fMRI. A larger orbital prefrontal cortex, an area of the brain associated with decision-making and cognitive processing, has been…

No, I'm not rebranding my blog Neuromarketing. But, with my broad focus on an all-encompassing definition of neuromarketing, I may be part of what some perceive as a problem - a too-inclusive use of the term. The biggest firm in the…

Having demolished the belief that most people are rational in his last two books, Duke researcher Dan Ariely puts to death the concept that "most people are honest" in his newest book, The Honest Truth About Dishonesty: How We Lie to…

Those of us involved in social media know that people love to talk about themselves. They seemingly enjoy sharing the trivial, the personal, and occasionally the weird, details of their lives. Sometimes they overshare - as a longtime…

For years neuromarketing firms have been selling their services to help advertisers optimize TV commercials, product packaging, and other media. While these companies all claim success in helping their clients boost sales, there's been…

Neuromarketing firm Buyology is out with their updated list of most desirable brands in the U.S. The list has some expected names and a few surprises:

The Super Bowl may be the biggest sports event of the year and the biggest advertising event of the year, but it's also the biggest event of the year for neuromarketing companies. With $3 million being spent on every 30 second spot, you…

Once again, it's time for the "Readers' Choice" Neuromarketing picks for the year. These posts aren't my own choices, but are selected because they garnered the most traffic from tweets, Facebook shares, Stumbleupon clicks, and so on.…

At the excellent Freakonomics blog, they have been publishing an extended Q&A series of posts. Their latest guest is Daniel Kahneman, co-recipient the 2002 Nobel Prize in Economics , whose new book is Thinking, Fast and Slow. One that…

Lots of us say we love our favorite products. We love our Droid. We love our iPad. We love our comfy sweater. We love our bank. (Well, banks and airlines might feel the love a little less these days.) Last week, Martin Lindstrom,…