Kathy Sierra wrote an interesting post, Marketing should be education, education should be marketing, that suggests what educators really need is more fMRI data. That summary is a bit simplistic, actually - Sierra makes the point that marketers, using neuromarketing tools like fMRI scans, have a better idea of how to persaude an audience to pay…

Few would argue that Shakespeare is one of the greatest writers in the English language, but we don't see Madison Avenue putting much of their copy in sonnet…

Since our first post, Super Bowl Ads: Brain Dead, some additional data has been released and, of course, the Web is alive with commentary on the latest crop of…

While sports analysts pick over the performances of the Colts and Bears, the real work begins for advertising pundits: declaring winners and losers among the…

Once again, UCLA neuroscientist Marco Iacoboni will produce a "ranking" of Super Bowl ads by scanning the brains of subjects while they view the ads: Want…

Duke neuroscientist Scott Huettel, whose neuroeconomics work we described in Decision Making, Risk, and Ambiguity, is back in the news with some interesting…

Neuromarketing articles in the mainstream press seem to come in waves, and it looks like we're in one of the up cycles. Notably, TIME has published Marketing…

Three New Locations! 5 Ways to Save! In creating an advertisement, the way a number is represented may fall to a copy writer or even a graphic artist. The…

The last few days have brought some neuromarketing coverage in the mainstream press. If Only I Had a Brain Scan in BusinessWeek describes some recent ad…

Only a day ago, in our post Neuro-Hype, we lamented the abundance of brain scan hype and the dearth of research that examines real purchase behavior. As if on…