Roger Dooley 1102 posts 1306 comments
The shape and size of the glass make a huge difference in how both consumers and bartenders perceive the amount of liquid in it.
In conjunction with my new book FRICTION, I'll be focusing on bad user and customer experience. You can join the fight against friction by reporting your examples of forms that fail, processes that are poorly designed, and more!
When they compared the emotional impact of audio vs. video content, researchers got a surprise.