Roger Dooley 1111 posts 1311 comments
Sensory marketing is possible for intangible products, services, and ideas. Here are examples from Friction by Roger Dooley.
Reminding people of imaginary cooties can keep them from catching the real, life-threatening ones.
A century ago, Edward Noble sold billions of Life Savers in a few years with a different approach to marketing mints.
Turning a chat request into a lead generation process adds friction and annoys customers.
It appears that United Airlines has stopped using a classic decoy pricing approach for in-flight wifi options.
Neuromarketing scoring of debate performance correlated with candidate fundraising numbers.
The economic policies of U.S. presidential candidates will have a major impact on businesses and citizens. Not all will be helpful or create growth.