Roger Dooley 1114 posts 1312 comments

Does grouping products together into a single-price bundle increase the perception of value? Most of us would answer "yes," but surprising research shows there is at least one condition where such grouping can actually reduce the apparent…

A new report from NPR publishes a letter from The Hartford describing data they gave to Dan Ariely as having been fraudulently manipulated in a paper based on that data.

Nearly everyone in behavioral marketing and influence marketing was surprised when Dr. Robert Cialdini, the "godfather" of persuasion science and the creator of the celebrated Six Principles of Influence, introduced a seventh principle,…

Roger Dooley's Brainfluence has been translated into eleven languages, but the new Spanish reading is the first audio audio translation.

Bilingual individuals demonstrate different personality characteristics when speaking different languages. Marketers making media and language decisions when addressing multilingual markets should add this finding to their list of…

It's been fifteen years since the last time we answered, "What is neuromarketing?" Here's the overdue update.

A new Philadelphia building uses huge LEDs to signal energy performance.

Sensory marketing is possible for intangible products, services, and ideas. Here are examples from Friction by Roger Dooley.

Reminding people of imaginary cooties can keep them from catching the real, life-threatening ones.

A century ago, Edward Noble sold billions of Life Savers in a few years with a different approach to marketing mints.