Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley). He is the primary author at Neuromarketing, and writes at Entrepreneur and Forbes. Learn more at RogerDooley.com, and follow him on Twitter at @rogerdooley.

A Nudge From The World’s Most Famous Prison

The Tower of London has been a prison, a palace, and a fortress. Now, it offers a lesson in behavioral economics.

With their Vodka for Dog People campaign, Tito's both uses smart psychology and gets a big social sharing boost.

Pay-per-bite sushi pricing makes economic sense, but brain studies show it 'hurts' your customer's brain.

New study shows that we are more persuasive when we hold a belief, in part due to self-deception.

Wikipedia uses the wrong kind of social proof in their fundraising appeals.

We all need to ask for favors from time to time, and here are seven ways to make your request more likely to succeed.

How you prepare mentally makes a huge difference in your performance. Author Daniel McGinn explains the science of mental preparation.

Last month, Brainfluence was an Audible Editor's Pick and the top Marketing audiobook, and there's a new Polish translation.

Proposed panel at SXSW 2018 focuses on neuromarketing's edgier possibilities.

Good reviews definitely boost sales, but watch out for a few pitfalls.