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Ever wonder why handing over cash feels different than swiping a card? Or why tapping your phone to pay barely registers at all? It's not just psychological. Spending money actually activates pain centers in your brain. And here's the…

Ever wonder why some prices just feel wrong? When you see a luxury watch for $19.99 or a pack of gum for $20, your brain immediately knows something's not right. It turns out there's actual neuroscience behind this instinctive reaction. A…

Want your laptop backpack to last longer than your laptop? A good one can easily outlive rapidly evolving electronic gear. The good news is that choosing the right laptop backpack isn't complicated once you know what to…

In this article, I obsess about my hunt for the perfect laptop bag, with a little "paradox of choice" psychology thrown in.

For Neuromarketing readers, it's not big news that the perception of wine drinkers is altered by what they know about the wine (see Wine and the Spillover Effect, for example). Now, researchers at Stanford and Caltech have demonstrated…

The idea that ads engaging us emotionally perform better than those relying solely on logic may seem obvious to many Neuromarketing readers. Yet, I still encounter business executives who remain skeptical, believing they are not…

Roger Dooley, international keynote speaker and author, just launched a new, three-minute speaker reel video featuring highlights of his Neuro-Loyalty speech based on the ideas in his award-winning book, FRICTION.

Yale scientists used brain imaging to compare face-to-face meetings with virtual sessions.

Who says neuroscience can't be fun? The toy giant Mattel makes Mindflex, a toy that lets players control a ping pong ball with their brain waves. I wrote about the toy way back in 2009, and was surprised to find it was still selling. It…

Does grouping products together into a single-price bundle increase the perception of value? Most of us would answer "yes," but surprising research shows there is at least one condition where such grouping can actually reduce the apparent…