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Decoy Marketing
Want to sell more? Use decoy pricing - just add a new product version, but make it a little worse.
The Psychology of Beer (and Wine, too)
The shape and size of the glass make a huge difference in how both consumers and bartenders perceive the amount of liquid in it.
Introducing #FrictionHunter, Your Chance to Expose Bad UX & CX!
In conjunction with my new book FRICTION, I'll be focusing on bad user and customer experience. You can join the fight against friction by reporting your examples of forms that fail, processes that are poorly designed, and more!
AdAge: Neuromarketing More Than Snake Oil
The leading advertising-focused media outlet has cautiously endorsed consumer neuroscience
Nonprofits: New Study Reveals Fundraising Risk
A new study shows that donation amounts are influenced by the actions of other donors, creating a social proof dilemma. Here's how to maximize donations.
What Marketers Can Learn From A Ketchup Bottle
The lowly ketchup bottle has a couple of important lessons for marketers.
Neuromarketing Books: The Ultimate Reading List
Roger curates an expansive list of neuromarketing books.
Can Caffeine’s Brain Boost Help Ad Recall?
Two cups of coffee provide significant stimulation in areas of the brain associated with attention and memory - how long before marketers exploit this?
