Roger Dooley 1112 posts 1312 comments
A new Philadelphia building uses huge LEDs to signal energy performance.
Reminding people of imaginary cooties can keep them from catching the real, life-threatening ones.
A century ago, Edward Noble sold billions of Life Savers in a few years with a different approach to marketing mints.
Turning a chat request into a lead generation process adds friction and annoys customers.
It appears that United Airlines has stopped using a classic decoy pricing approach for in-flight wifi options.
Neuromarketing scoring of debate performance correlated with candidate fundraising numbers.