New study shows that we are more persuasive when we hold a belief, in part due to self-deception.
Wikipedia uses the wrong kind of social proof in their fundraising appeals.
We all need to ask for favors from time to time, and here are seven ways to make your request more likely to succeed.
How you prepare mentally makes a huge difference in your performance. Author Daniel McGinn explains the science of mental preparation.
Last month, Brainfluence was an Audible Editor's Pick and the top Marketing audiobook, and there's a new Polish translation.
Proposed panel at SXSW 2018 focuses on neuromarketing's edgier possibilities.
Good reviews definitely boost sales, but watch out for a few pitfalls.
If you’re like most people, you write a LOT of emails. And, you probably spend your time focusing on your email’s contents while giving little thought to your closing. However, a new study from email software provider Boomerang suggests…
Want to boost your digital trust? Studies show there's an easy approach you can use.
Is abundance better than scarcity? Lately, insurance giant GEICO has been running an ad comparing their advantages to "the other guy." They illustrate it with a stack of ten chocolate chip cookies for GEICO while their unnamed competitor…