A post by Josh Wright on the Truth on the Market blog, Rubenstein on Behavioral Economics, called my attention to a year-old paper by Ariel Rubinstein of the school of Economics at Tel Aviv University and the Department of Economics at New York University. Discussion of ?BEHAVIORAL ECONOMICS? takes issue with the emerging field of behavioral…

In neuromarketing, it's not uncommon to see a big leap from actual research data to a questionable business conclusion. It turns out that neuroeconomics…

The recent publication of a study showing that performing mental exercises improves subjects' ability to perform those tasks, even years later, has caused a…

The wildly popular television game show, Deal or No Deal, is a televised neuroeconomics experiment (or would be if you could scan the brains of the participants…

A new study led by Sherry Willis, a human-development professor at Penn State University, appears to provide more evidence that brain training can affect…

Food marketers love hungry customers as they are certainly in a state where tantalizing images may be particularly effective. Oddly, it turns out that hungry…

A church-based site, Vision.org, has published an interesting and thoughtful article by Thomas E. Fitzpatrick, Are We in Need of a Neuromorality? The article…

Our recent post, Laughing Matter: Priming and Mirroring, cited new research showing that hearing the sound of laughter produced a response in subject's brain in…

We're always interested when neuroscience research shows how people respond to external cues, and some new research into the effects of sounds may well have…

It's been a while since we posted Marketing Neuroscience: Brain Fitness, and I've noticed that interest in the entire brain fitness and cognitive enhancement…