There's a neuromarketing lesson in extended warranties. If you have purchased any kind of electronic product in the last few years, you were almost certainly offered an opportunity to extend the product's warranty. Despite the fact that these are rarely great deals, many people purchase them. Often, the cost of the warranty is a significant…

We ran across this sketchy news item in Digital Chosunilbo, Korean Firms Turn to Neuromarketing. The article describes use of fMRI scans to aid the product…

How can neuroscience inform marketing? One example comes from the increasingly hot field of neuroeconomics: a practice called asymmetric paternalism. In New…

The nearly simultaneous release of a neuromarketing article, Brain Sells, in TIME Europe, and a neuroeconomics article, Mind Games, in the New Yorker, has…

The recent article, Brain Sells, in the Europe edition of TIME, comments that neuromarketing is "essentially a subgenre of another emerging discipline,…

John Cassidy of the New Yorker has penned an article on neuroeconomics that surely is one of the finest to date. To the extent that any magazine article about…

The new issue of Time Europe features an article by Thomas K. Grose, Brain Sells, that neatly sums up some of the work being done to harness fMRI brain scans to…

Any parent whose kids have reached teenage years can tell you that teens think differently than adults. Now, neuroscientists are finding just how differently…

In a development sure to fascinate those interested in neuromarketing, neuroeconomics, and just about any other brain science-related discipline,…

South Korean neuroscientists experimenting with high-resolution positron emission tomography (PET) brain scans claim the technique offers more accurate results…