Research shows that visitors are influenced by good website design even if they don't consciously realize it.

Our brains contain neurons that appear to express the same emotions that someone we are watching expresses, and sales pitches will be less effective when…

Brand preferences seem to be stored in the brain by a conditioning process, much like Pavlov's dogs, according to new fMRI research.

As neuroscientists discover more about the mechanics of how our brain relates to our conscioiusness, some worry that neuroscience will be the next religion vs.…

One author believes that more complex entertainment media have increased national IQ.

The brain processes visual information in two distinct ways, and design techniques need to appeal to both systems.

We're not at the point where we can plug in extra memory before we take a test, but there are promising developments in getting the brain to interact directly…

Subliminal ads may not be extremely effective, but they do seem to have a minor impact on behavior.

If you like scientific marketing, you'll love neuromarketing - using brain science to get inside consumer's heads, literally!