I absolutely love buyer psychology and neuroeconomics. Want to know why? ? Because it’s like a secret weapon that produces torrents of conversions (and money). ? Because it’s the only real way to understand why and how buyers make purchases. ? Because it’s the proven route to successful marketing. ? Because it’s guaranteed to squash the…

Here's what we discovered this week, with my own new content below: This may not be the most important new study, but it's certainly one of the stranger ones.…

Want to make your prices seem lower without actually changing them? Here's a research-based technique that will do exactly that, with one small catch... it…

We're playing catchup after a rare vacation, so here's the best of the best for the last couple of weeks! Who doesn't want to be James Bond, at least when he…

My recent podcast interview with Brian Massey (@bmassey), aka The Conversion Scientist, had plenty of practical takeaways, but one of my favorites was Brian’s…

We've got some exciting and varied speaking engagements lined up in the next few months, and I hope to meet at least a few readers from around the globe.…

Here's our curated list of some great content we found this week! I'm a complete believer in A/B testing, and I'm always skeptical of sure-fire techniques. But…

If you work with digital ads, you are no doubt familiar with the "fold" - the place where the user's screen cuts off the content, and scrolling is required to…

Here's the best stuff we found this week, feel free to add your own pick o'the week in a comment!Consumers pay little attention to packaging, and even many…

Time flies - we've published ten episodes of The Brainfluence Podcast already. This seemed like the perfect time to provide a quick guide to these sessions with…