Why Your Website Launch is DOA, Twitter Psychology, & More – Roger’s Picks

Roger Dooley
Here's what we discovered this week, with my own new content below: This may not be the most important new study, but it's certainly one of the stranger ones. Research by professors at the University of California - Riverside found that Wide-faced men negotiate nearly $2,200 larger signing bonus. I suppose plastic surgery would be a bit extreme,…
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A Super-Simple Way to Make Your Prices Seem Lower……

Roger Dooley
Want to make your prices seem lower without actually changing them? Here's a research-based technique that will do exactly that, with one small catch... it…
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Be Like Bond, Use Persuasion Psychology, and More –…

Roger Dooley
We're playing catchup after a rare vacation, so here's the best of the best for the last couple of weeks! Who doesn't want to be James Bond, at least when he…
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A Totally Bizarre Way to To Get More Phone Leads

Roger Dooley
My recent podcast interview with Brian Massey (@bmassey), aka The Conversion Scientist, had plenty of practical takeaways, but one of my favorites was Brian’s…
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Neuromarketing, From Sydney to Stockholm

Roger Dooley
We've got some exciting and varied speaking engagements lined up in the next few months, and I hope to meet at least a few readers from around the globe.…
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Giant Conversion Booster, Happy Design, More –…

Roger Dooley
Here's our curated list of some great content we found this week! I'm a complete believer in A/B testing, and I'm always skeptical of sure-fire techniques.…
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It’s Time to Forget the Fold

Roger Dooley
If you work with digital ads, you are no doubt familiar with the "fold" - the place where the user's screen cuts off the content, and scrolling is required to…
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Neuro-packaging, Google Brain, Brutal Landing Page…

Roger Dooley
Here's the best stuff we found this week, feel free to add your own pick o'the week in a comment!Consumers pay little attention to packaging, and even many…
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Ten Episodes of The Brainfluence Podcast

Roger Dooley
Time flies - we've published ten episodes of The Brainfluence Podcast already. This seemed like the perfect time to provide a quick guide to these sessions with…
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Fighting Friction, Evil Persuasion, & More –…

Roger Dooley
We've got some particularly good finds this week, with several great user experience-related items. Check 'em out, add your own! If you are an engineer,…
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