One of the post-speech questions I'm often asked is whether employing my neuromarketing strategies is "manipulative" and/or unethical. This weekend's Dilbert strip by Scott Adams highlights the divide between manipulation and customer focus:All too often some people in a business look to neuromarketing (in the broad sense) as a quick fix to boost…

We usually avoid brain diagrams here at Neuromarketing, but Neil Patel (@neilpatel) not only gives you a brain map but tells you how to target each major area…

A study with a rather opaque title, Audience preferences are predicted by temporal reliability of neural processing, has some interesting findings for the field…

Here's your required reading for the week! Don't forget to share your own "must read" find in a comment!One of the most powerful and quickly evolving tools…

Time really does fly - it seems like we just published our list of the first ten episodes of The Brainfluence Podcast, and here we are with another ten! And if…

Many marketers get so caught up in the technique of marketing that they neglect the human element behind it. Ecommerce, despite its digital facade, is an…

You want an eclectic reading list? This week we've got color psychology, mind-controlling bugs, big conversion tips, neuro-politics, business blog boosters, and…

Here are the most intriguing and useful articles I've found in the last week, plus a summary of my own new content. Enjoy! We know from Daniel Kahneman's work…

If you're a digital marketer, then you know the feeling. You poured your heart and soul into a recent campaign, and you can’t wait to see the results. A few…

I’ve written about product contagion – the weird ability of one product to “infect” another with its properties (or its "cooties") when they touch in a…