Years ago, I stopped using my middle initial on business cards, bylines, and other places. I'm not quite sure why I changed... simplicity? Google? New research shows that making that switch might have been a dumb move.Would you be smarter if you used your middle initial? Probably not. But you might seem smarter to other people! A new study shows…

This week's roundup has a distinctly Austin flavor - we didn't plan it that way, but brainy marketers are as much a part of the Austin scene as brisket and live…

Ask who created the field of public relations, and the most common answer you'll get is Edward Bernays, the spin doctor of the 20th century. Bernays was famous…

The cube farm seems to be a vanishing breed, and few, if any, workers merit a private office. Open offices, with no divisions between adjacent workers, are…

Here's a longer than usual batch of diverse (but great) content we discovered in the last seven days... add your own great find in a comment!Need a quick…

Here's a piece of potentially bad news. Your name, which you are likely stuck with for the rest of your life, can have a significant effect on whether other…

Here we go again - great reads from around the web, and a batch of new interviews with brilliant persuasion experts!Want to get creative? Don't sit around…

How would you like to do a mind-meld with some of the world's top experts in psychology, persuasion, marketing, neuroscience and more? For free? I've got…

Book Review: Webs of Influence: The Psychology of Online Persuasion by Nathalie Nahai I read a lot of marketing books, but it's rare to find one that so closely…

It's that time again, and we've got a diverse set of reading from around the web. Please share your own great find in a comment! Need more exposure? Austen…