Positive Results from Negative Thinking, Naps, Checkout Psychology… Roger’s Picks

Roger Dooley
This week's roundup has a distinctly Austin flavor - we didn't plan it that way, but brainy marketers are as much a part of the Austin scene as brisket and live music!We've all been in more than a few project post-mortem meetings to try to figure out what went wrong. My new friend and fellow Austinite Ryan Holiday (@RyanHoliday) says what…
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The No-Spin World of Gini Dietrich

Roger Dooley
Ask who created the field of public relations, and the most common answer you'll get is Edward Bernays, the spin doctor of the 20th century. Bernays was famous…
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Do Open Offices Destroy Productivity?

Roger Dooley
The cube farm seems to be a vanishing breed, and few, if any, workers merit a private office. Open offices, with no divisions between adjacent workers, are…
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20 Magic Words, How to be Interesting, & More –…

Roger Dooley
Here's a longer than usual batch of diverse (but great) content we discovered in the last seven days... add your own great find in a comment!Need a quick…
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Can Your Name Make You A Liar?

Roger Dooley
Here's a piece of potentially bad news. Your name, which you are likely stuck with for the rest of your life, can have a significant effect on whether other…
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Web Psychology, Snackable Content, Flow, and… Boobs?…

Roger Dooley
Here we go again - great reads from around the web, and a batch of new interviews with brilliant persuasion experts!Want to get creative? Don't sit around…
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The World’s Top Persuaders, Inside Your Head

Roger Dooley
How would you like to do a mind-meld with some of the world's top experts in psychology, persuasion, marketing, neuroscience and more? For free? I've got…
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Webs of Influence by Nathalie Nahai

Roger Dooley
Book Review: Webs of Influence: The Psychology of Online Persuasion by Nathalie Nahai I read a lot of marketing books, but it's rare to find one that so closely…
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The Most Persuasive Website in the World and More –…

Roger Dooley
It's that time again, and we've got a diverse set of reading from around the web. Please share your own great find in a comment! Need more exposure? Austen…
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Why You Are a Complete Idiot If You Don’t Google…

Roger Dooley
The other day, I read a story at Fast Company titled Why You Should Google Yourself And Not Feel Guilty About It. I agreed with the reasoning of the author,…
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