Here's a longer than usual batch of diverse (but great) content we discovered in the last seven days... add your own great find in a comment!Need a quick primer on some of the key theories and models of persuasion? Kevan Lee (@kevanlee) covers a lot of ground in How to Win Friends and Influence Your Audience: 10 Theories to Know For Greater…

Here's a piece of potentially bad news. Your name, which you are likely stuck with for the rest of your life, can have a significant effect on whether other…

Here we go again - great reads from around the web, and a batch of new interviews with brilliant persuasion experts!Want to get creative? Don't sit around…

How would you like to do a mind-meld with some of the world's top experts in psychology, persuasion, marketing, neuroscience and more? For free? I've got…

Book Review: Webs of Influence: The Psychology of Online Persuasion by Nathalie Nahai I read a lot of marketing books, but it's rare to find one that so…

It's that time again, and we've got a diverse set of reading from around the web. Please share your own great find in a comment! Need more exposure? Austen…

The other day, I read a story at Fast Company titled Why You Should Google Yourself And Not Feel Guilty About It. I agreed with the reasoning of the author,…

Book Review: Repped: 30 Days to a Better Online Reputation by Andy Beal In these days of heavy business books laden with theory, we still encounter a few…

Here's the best content we found this week! Want to help thousands of fellow readers? Share your own great find in a comment!3 Ways To Create Killer…

Guest post by John Carvalho Neuromarketing readers are likely to be familiar with the idea of fluency, and its importance in how we target, craft, and…