The Mating Mind. A prof at the University of New Mexico has an interesting suggestion: the evolution of the human brain was largely driven by finding better ways to appeal to the opposite sex. Geoffrey Miller is a man with a theory that, if true, will change the way people think about themselves. His idea is that the human brain is the…

What does your marketing program smell like? If you have difficulty answering that question, you need to get up to speed on the powerful impact that's possible…

Despite the pretty pictures generated by today's fMRI machines, they are lacking in both spatial and temporal resolution. Siemens is addressing this issue by…

We all know what the placebo effect is - give a group of patients a sugar pill instead of a medication with active ingredients, and some of them will show an…

"About 95% of all thought, emotion, and learning occur in the unconscious mind - that is, without our conscious awareness." -Gerald Zaltman, in How Customers…

Side-to-side eye movements have been shown to improve memory, according to researchers in the UK and the US. They speculate that the eye movement causes…

How does marketing to high-testosterone males differ from pitching their lower testosterone counterparts? And who are those testosterone-rich individuals?…

Why We Buy - The Science of Shopping, by Paco Underhill, isn't exactly what the title might imply. It's not a neuromarketing text, it doesn't delve deep into…

Continuing our survey of neuromarketing books, we recently finished Brand Sense - Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound, by…