We've discussed priming - the idea that an attitude or concept can be activated in an individual by subtle cues without conscious awareness - multiple times (e.g., Priming by Order, Priming the Customer, Thinking about Money) and others). Now, researchers have found that something as subtle as a two-foot difference in ceiling height can alter the…

We recently covered new research that showed an interesting inversion of feelings about decisions in our post, Simple Marketing for Complex Products. Simply…

Back in 2005, we suggested that Starbucks cups might be a good advertising venue since experiments showed that caffeine stimulates the areas of the brain…

There's not much doubt that a multisensory ad approach could, if done well, outperform one that appeals only to one sense. Indeed, the Scent Marketing Institute…

New neuroscience research shows that older individuals are less affected by the possibility of losing money than younger people. Gains, meanwhile, are equally…

Slate Magazine has just done a special issue on the brain that might interest Neuromarketing readers. Here's a brief table of contents: "God Is in the…

The more complex a decision is, the more thought and deliberation it requires, right? As intuitive and seemingly obvious as that statement seems, new research…

One To One Interactive announced the conclusion of its acquisition of Quantemo Neuromarketing Lab on Monday. According to their news release,The Quantemo…

When viewing sexy pictures, will men or women focus more on the faces of the participants? Surprisingly, men tend to look at the faces more than women,…

Last week we posted about Seth Godin's Joy/Cash Curve and Buying Pain. We think that at least some marketers already understand the problem Godin raises and are…