Your weekend reading list!My Stuff It's not often that you get to ask a legend a question... So, when I spoke with Dr. Robert Cialdini (@RobertCialdini), I popped my burning question... It's been 30 years since he first published his Six Principles of Persuasion, and a lot has happened in social science research. So, I asked, are six…

What question would you ask Dr. Robert Cialdini? He may not have invented the concept of persuasion psychology, but his 1984 book, Influence: The Psychology of…

It's been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the…

I'm happy to say that there are (or will be) two new translations of Brainfluence - one in simplified Chinese, and (finally!) one in Spanish.Simplified…

Ease into the week off with some reading material, mostly about the brainy side of marketing and sales!My Stuff In digital marketing, we constantly refer…

They say if you have a hammer, everything looks like a nail. One of the favorite tools of marketers, the sales funnel, may produce the same kind of myopia,…

Here's my latest content for the week, and hand picked items both I and my readers liked, too.My Stuff Brands often think about the retail packaging of…

Here's the most compelling stuff we found all week, plus what I published. I hope that's compelling, too! My Stuff Internet trolls are toxic to communities,…

Media multitasking, watching TV while using Twitter on a phone, for example, is becoming extremely common. A new study finds, however, that these multiple…

Diverse topics this week include a one-word motivator that boosts effort and results, why Costco gives you free food, how to create a call to action that gets…