What tiny change to a text message appointment reminder cut no-shows by 57%? All it took was adding the recipient's first name. This remarkable result hasn't been formally published, but is recounted in The Small BIG, the latest effort from Robert Cialdini, Steve Martin, and Noah Goldstein. The study involved medical appointments, an area in which…

My Stuff Want a no-cost way to improve your customer's experience? You might have to abandon the time-honored philosophy of "under-promise and over-deliver."…

Your weekend reading list!My Stuff It's not often that you get to ask a legend a question... So, when I spoke with Dr. Robert Cialdini (@RobertCialdini), I…

What question would you ask Dr. Robert Cialdini? He may not have invented the concept of persuasion psychology, but his 1984 book, Influence: The Psychology of…

It's been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the…

I'm happy to say that there are (or will be) two new translations of Brainfluence - one in simplified Chinese, and (finally!) one in Spanish.Simplified Chinese…

Ease into the week off with some reading material, mostly about the brainy side of marketing and sales!My Stuff In digital marketing, we constantly refer to…

They say if you have a hammer, everything looks like a nail. One of the favorite tools of marketers, the sales funnel, may produce the same kind of myopia,…

Here's my latest content for the week, and hand picked items both I and my readers liked, too.My Stuff Brands often think about the retail packaging of their…

Here's the most compelling stuff we found all week, plus what I published. I hope that's compelling, too! My Stuff Internet trolls are toxic to communities,…